“98 % of all customer interactions can be personalized” – Interview with Handelskraft speaker Jan Lippert from prudsys

Jan Lippert, Head of Professional Services at prudsys
Jan Lippert, Head of Professional Services at prudsys

Shops would like to be inside costumer’s minds and know their tastes and preferences. It sounds I am talking about the glass magic ball in that fairytale but I am not. The technology is step by step reaching new horizons. In this context, it is possible to predict the next step the customer will take, making him or her recommendations based on different data with the aim of providing an excellent and tailored customer service. Retail and manufacturing companies can progress to higher revenues and higher conversion rates with the implementation of personalization solutions.

In a recent interview, Jan Lippert, from prudsys has shared some first approaches, on how shops can implement personalization software to offer customers the perfect recommendation for the right product. He will host a session on this topic at our Handelskraft Conference 2016, so you can get the whole insights on Thursday the 18th of February.

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Butchers go e-commerce: Succeeding in the online world of meat [5 Reading Tips]

Waferboard / Flickr.com
Waferboard / Flickr.com

December is the month of large meals and enjoying special moments with your loved ones. I am sure you are looking forward to tasting a delicious honey-roast confit of duck, a tasty rabbit fillet or a juicy T-bone steak. In one click you can find several innovative possibilities that let you get the most exclusive meat at your table. How can online businesses conquer the consumer’s palate and win trust?

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Returns: blessing or curse?

Returning a parcel
FaceMePLS / Flicker.com

Many people like to do their shopping online because it offers the possibility to access millions of products and services from everywhere anytime they want. However for most people online shopping still includes two critical issues:

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Prime Air expects to deliver goods in just 30 minutes [5 Reading Tips]

New drone unveiled by Amazon
Screenshot: Amazon

Imagine the day when all your problems are sorted out in just 30 minutes. You have an important date, you try on your best dress in front of the mirror and realise it is stained! Don’t panic. Amazon would have got a quick solution for you: the new Prime Air service drone squad.

These scenarios where immediacy is a must are the future and course of action set by Amazon, in terms of delivery systems. Amazon has released a new ad video demo featured by the controversial British journalist of Top Gear Jeremy Clarkson in which one new prototype is unveiled.

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Yapital, from promising mobile payment system to failure

Yapital shut down
Yapital’s Homepage

I type “Yapital” in my browser, the homepage is loading and, at first glance, my eyes look upon the following line: “Unfortunately we must inform you that Yapital is going to stop operating its cross-channel payments on the 31.01.2016”.

I still remember the day when Otto launched Yapital, the first European cashless cross-channel payment system. We were all looking forward to it because it was as if we were living through the beginning of a new era for E-Commerce. However, 2 years later, all hopes and expectations have been up in the air. Perhaps it was too early?

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