E-Commerce in Games: The Slightly Different Shop

GoodGame Empire

Companies, like InnoGames and GoodGames are well-known for their entertaining online games, which are intended for the casual gamer. But the game manufacturers have far more to do with the e-commerce branch than it seems at first glance. Even a shop which only sells virtual products for a game needs to be optimised.
In contrast to games which you buy in one payment, Free2Play games rely on the continual willingness of the player to pay. GoodGames for example, shows how such a business strategy works. Other game developers also use ingame monetisation, especially with mobile apps. But how does this branch, which pulled 29.3 million German gamers to their monitors in 2014, work?

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