E-Food: Kaufland is firmly turning online [5 Reading Tips]

Quelle: ehaurylik - Fotolia
Quelle: ehaurylik – Fotolia
The degree of digitalisation of a society can be measured by the amount of everyday activities that turn digital. This is one of the reasons why Handelskraft carefully gauges the state of the e-food market and regularly follows the exciting online food offensives that traditional German supermarkets (Rewe, Lidl, Edeka, Aldi and Kaufland) have been waging in the last years months with an eye on the forthcoming opening of Amazon Fresh in Germany.
 
The last one to take a step forward in this fierce race has been Kaufland, which is testing a new delivery service in Berlin. With this, Berlin shoppers have four supermarket chains to choose from in order to order fresh food online and receive it right to their door at their convenience.

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