E-Commerce is flourishing on the European market although the growth pace varies across regions. According to the European Ecommerce Report 2017, it is estimated that the turnover will exceed the 600 billion Euro mark by the end of this year, a growth rate of nearly 14 per cent compared to 2016. And that opens the door to new internationalisation opportunities.
Although Internet has generated many opportunities for both, companies and consumers, only 15% of consumers buy online from another EU country and 8% of companies sell cross-border. What are the reasons?
According to the 2015 Flash Eurobarometer “Companies engaged in online activities”, 51 per cent of the group of companies that sell, used to sell or tried to sell online to other European countries said that delivery costs are too high, while 38% don’t know the rules which have to be followed.