At a time when the availability of products and services has become a standard across countless providers through digital channels, customer loyalty is increasingly becoming a privilege for both retailers and manufacturers. A strong relationship with the customer is the key to long-term business success.
So how does customer loyalty lead to success? Targeted customer orientation based on the principle of personalisation can systematically cultivate customer relationships. The documentation, administration, and profitable preparation of the necessary data, however, requires the sophisticated technological support of a CRM solution suitable for the company.
In our new white paper, “Selecting Customer Relationship Management Software” we’ll provide an overview of the basic characteristics of customer relationship management, a guide to system evaluation, and a detailed overview of system vendors on the market. For examples, solutions from companies like Sugar CRM should be considered for small and medium-sized companies, SAP for medium and large companies, and Salesforce for any company, regardless of size.
Tracing the customer journey is becoming more and more complicated as touchpoints, communication channels, and customer data have doubled. More and more companies are implementing CRM software, to effectively manage their tasks and strengthen customer relationships.
Because of this, it’s not surprising that the CRM software market continues to grow rapidly, and that CRM software is becoming increasingly important to marketing departments. The leading provider, Salesforce, continues to grow. CRMs are already the most important tool for retailers, manufacturers, and brands. At least we can conclude that with the data from Gartner’s latest estimates.
December is synonymous with the closing of projects and company banquets, but also time to take stock of the financial year and prepare for the start of the new year.
In the last two years, new and innovative technologies and intelligent devices have come to market: Virtual and augmented reality, artificial intelligence with its numerous applications, blockchain, the Internet of things, and all activities becoming increasingly automated.
No new technologies are expected in the new year. Instead, existing technologies, devices, and software will evolve and establish themselves. At the same time, consumer behavior and needs are changing rapidly in the face of these upcoming developments. Businesses should understand that change is everywhere, and should, while watching the impact of these changes, act accordingly.
Of course, this context affects the future of marketing too. We’ll give you a short guide to the four key marketing trends for the year 2018 that all marketers should keep in mind.
Retailers keep investing in new technologies to boost the digitalisation of their stores, respond to the challenges of an increasing omnichannel world, and to tailor every customer experience even more. In this context CRM systems and analytics solutions are gaining momentum, while the cloud seems to be the perfect place to store all the relevant data needed to run apps, websites, connected cameras and other internet-based services. But why are CRM systems and the cloud becoming so popular and crucial nowadays?