Tracing the customer journey is becoming more and more complicated as touchpoints, communication channels, and customer data have doubled. More and more companies are implementing CRM software, to effectively manage their tasks and strengthen customer relationships.
Because of this, it’s not surprising that the CRM software market continues to grow rapidly, and that CRM software is becoming increasingly important to marketing departments. The leading provider, Salesforce, continues to grow. CRMs are already the most important tool for retailers, manufacturers, and brands. At least we can conclude that with the data from Gartner’s latest estimates.