Minimise returns? Sure, but how? [5 Reading Tips]

retouren, paket, paketboten, konsumenten
Photo by maique madeira on Unsplash

The lucrative holiday season is already over. But many online retailers still have a hangover from it, not just due to the stress of the shopping craziness, but also because weaknesses are becoming visible. But an increase in returns rates is far from a problem that online retailers face only once a year.
It’s a well-known problem that can severely threaten the profitability of a business. How do companies deal with returns and why do customers increasingly return goods?

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