The smartphone has become an extension of our bodies. It is always travelling with us. No matter where it goes, people always find a place for it: in their pocket, in their handbag or even carried by hand. For this reason, the smartphone becomes an essential trip companion when individuals are going on holidays. The entire customer life cycle is influenced by the power of the smartphone. Everyone is becoming a connected traveller.
Are the airlines, travel platforms, and also online travel agencies (OTAs) aware of it and acting accordingly to gain new customers and to stand out from the crowd? Are they implementing features and promoting campaigns to win the mobile piece of the cake?