Last November, we could certify that the European shopping psyche was turning. The battle for bargains is played online thanks to the uprooting power of the American Black Friday, led mainly by the giant Amazon. Since 2012 his phenomenon has been smashing all online sales records year after year, boosting the e-commerce sector even more.
This year shoppers take Black Friday into account for their Christmas shopping as never before. It is a fact that its influence has changed the shopping behaviour in some countries such as UK and Spain.
Additionally, more retailers increasingly spread their Black Friday promotions over so many days, and some others are joining in the bonanza shopping day. The centrepiece for both retailers and shoppers is undoubtedly the smartphone.
After the carnival kick-off and the Chinese “Single’s Day”, the general feeling is that Christmas is now around the corner. Shoppers are intensifying their searches online. Even some have ordered their first wave of presents before the so-called Black Friday kicks off. Also the first Christmas parcels have been successfully delivered.
Precisely, logistics providers such as Hermes or DHL are warming up to guarantee the timely delivery of every parcel ordered. They definitely play an important role to assure the success of the purchase, but they are not enough in the spotlight. What are their main challenges and pain points? How can they reach excellence within this critical part of e-commerce?
As every year, November is here to kick off a new Christmas shopping season, which promises to break all the records online once again. 31% of German shoppers start their Christmas shopping in November, while 34% will do so during the first two weeks of December. This season will be especially challenging for logistics as it is expected to reach a new record of shipments, but also rewarding for those retailers who place big bets on offering seamless and consistent omnichannel shopping experiences.
In the most remarkable season of the year (Google estimates 20% of the annual sales depend on the Christmas campaign performance), the smartphone cannot be forgotten, as it is a decisive touchpoint that enables other multiple interactions along the customer journey.
As a result, the customer journey is more complex and the competition extremely fierce. The race has just started for both buyers and sellers. Will consumer expectations be met? Who will be fully satisfied with the decisions taken? What is clear, whatever the answers to these questions are, is that the most important battle of the year for trade is played online!
Today we want to wish all our readers a happy holiday time with their loved ones. The Handelskraft team also wants to say thank you for your loyalty and we are already looking forward to the trends, hypes and new developments in the e-commerce scene in 2015
Not only the Handelskraft team, but the entire dotSource also wishes you a merry Christmas and a happy new year!