High-tech startups reinvent lingerie industry squeezing the advantages of digitalisation [5 Reading tips]

Screenshot: ThirdLove's philosophy
Screenshot: ThirdLove’s philosophy

Too tight. Too loose. Too small. Too big. Uncomfortable. Longer straps, ugly marks. No pain, no gain. This is the perfect illustration to describe the big frustration during the customer journey of many women pursuing the dream bra. Spending hours in a fitting room fitted and measured by a stranger to end up empty-handed. However, this annoying reality can be a matter of the past.

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