Interest for the Blockchain is increasing [5 Reading Tips]

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Source: pixabay

Blockchain technology is becoming increasingly important. More and more financial services providers, businesses, and governments are interested in it, and some are even beginning to use this technology beyond Bitcoin.

Even though the technology holds enormous potential and the number of blockchain startups in Germany (especially in Berlin) is booming, the German economy is still very reluctant to use the Blockchain. According to a survey by digital association Bitkom, 86 per cent of the surveyed companies said they hadn’t thought about useful applications in their own company.

The Federal Cabinet of Germany would like to take decisive action on this issue and reverse this trend.

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Gartner: The most important strategic tech trends for 2019

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Source: Gartner

A new year is a chance to conquer new horizons, tackle new business ideas and implement them, and advance innovations. To fulfill these intentions, it’s imperative to know the latest advances and master the technologies behind them.

For this reason, we ‘ve already published a series of articles on Handelskraft. Here we give you a complete overview of the most important trends for 2019: AI, marketing, commerce, SEO and social media, and digital platforms.

Technology determines all areas of a digital economy and society, including trends. That’s why we’re highlighting Gartner’s strategic tech trends for 2019. The companies that succeed in bringing these into their business processes will be at the top and stand out from the competition.

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(7 vote(s), average: 5.00 out of 5)
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Will the blockchain bring an end to counterfeiting on marketplaces? [5 Reading Tips]

Grafik:thisisbossi
Photo: thisisbossi

One of the most read articles on Handelskraft to this day is “Counterfeiting in E-Commerce: Why Does Amazon Have so Many Fakes?” (Only available in German) Three years after the fact, the topic has remained relevant. It was also noticeable during ECD18 in Munich.

I cancelled my visit to re:publica18 because I was given the opportunity to host two panels on the main stage of ECD next to Dr. Armand Farsi and Alexander Graf. The focus of “Brand Cockpit 2020” was the future of brands on platforms as well as blockchain and entrepreneurship in the panel “The Customers of Tomorrow”

A reason enough to look at the current state of marketplace business and to take take a look into the future after the reunion of platforms and brands.

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(5 vote(s), average: 5.00 out of 5)
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Cryptocurrencies – What’s behind the sudden boom? [5 Reading Tips]

Quelle: Pexels.com
Source: Pexels.com

Cryptocurrencies and the technology behind them, the blockchain, have been what everyone has been talking about for months.  Terms like bitcoin, ether, token, decentralisation, and smart contracts are no longer unknown to most people.  Meanwhile, in the last six months, the number of different coins (over 1,400) are booming and their stock market value has quadrupled. This is currently leading to a cryptomania with an uncertain future that feeds the speculative bubble around digital currencies.

But not all everything about this quick development is positive news.  For example, the Minister of Justice in South Korea recently announced that he wants to ban the trade of all crytopcurrencies. Shortly thereafter, however, the Minister of Finance contradicted this statement. As a result, on Friday, prices fell by almost 20 percent.

This raises the question of whether this is just a hype or the beginning of a revolution…

Quelle: Statista
Source: Statista
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Customer loyalty and Blockchain: Björk’s latest experiment [5 reading tips]

Quelle: http://www.bjork.fr/
Source: http://www.bjork.fr/

The term Blockchain is on everyone’s minds this year and is being thought of as revolutionary. It’s clear that the technology has great potential, but so far the topic is surrounded by unrealistic promises, many speculations, and content that’s on shaky ground. Today we would like to refer to the latest innovation from the experimental singer Björk. It’s not just about bitcoin, but also about customer loyalty, reward, and music.

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Blockchain: a potential game changer? [5 Reading Tips]

Quelle: pexels.com
Quelle: pexels.com
The term blockchain is still very new for a large majority of people and its meaning remains an open question because of its complexity. However the interest in this new technology has skyrocketed in the last 12 months, according to Google Trends. To what extent does it have to do with bitcoins? Is it true that it has enough potential to be disruptive? How can people and companies benefit from it?

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