Digital platforms – Challenges through new and disruptive business models [part 1]

Quelle: pixabay
Source: pixabay

At the end of September 2018, Microsoft, Adobe and SAP announced at Ignite Conference in Orlando that they would like to work closely together in the future. The aim of digital companies is to facilitate the exchange of customer data between different applications with the Open Data Initiative. The initiative is not limited to the solutions of the three companies, but should also be available to other providers. Microsoft hopes to develop the data exchange on its own cloud platform Azure. Adobe and SAP have also published their own cloud solutions for their systems in recent years. But isn’t the cloud Salesforce’s territory? Can SAP, Microsoft, and Adobe even use cloud computing?

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Big data and AI – Where is the digital highway taking us?

Photo by Joey Kyber on Unsplash
Photo by Joey Kyber on Unsplash

Big data and artificial intelligence are constantly discussed and were at the focus of Bitkom’s Big-Data.AI Summit. From February 28th to March 1st the town Hanau, Germany, was full of excitement as over 1,000 attendees came to learn about how the context of these two topics fit into not only their own work, but also how the market has changed or will change.

Today, we’re putting aside buzzwords and diving into the real meaning of these emerging technologies. What should retailers and manufacturers be paying attention to turn piles of information into substantial value?

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4 important European e-commerce trends [5 Reading Tips]

Quelle: Photo by freestocks.org from Pexels
Source: freestocks.org – Pexels

As already reported on Handelskraft, the German-language online market is in top form, is growing at double-digit rates, and is concentrating more and more. Sales of the top 1,000 online shops increased by 11 percent in 2016 compared to the previous year. Yet, the ten largest shops now account for almost 40 percent of total market revenue.

A similar situation can also be seen in Alpine countries. Sales of the top 100 Swiss online shops increased by 12.8 percent to around CHF 5.5 billion, while in 2016 the top 100 online Austrian shops generated 2.1 billion euros in physical goods on the internet.

But as we live in a globalised world and online commerce is increasingly important, German-speaking countries should not only look to themselves, but also to their immediate neighbours.

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It is all about data! – Chief Data Officers are more influential [5 Lesetipps]

Quelle: pexels.com
Quelle: pexels.com
Recently the Spanish banking group BBVA announced the creation of a new top management position, Global Head of Data, “to promote the strategic use of data in all areas and businesses of the Group”. With this move BBVA intends to get a single customer view and, consequently, improve customer satisfaction.
 
The most remarkable fact here is that the Head of Data reports directly to the CEO, which means that this new role is growing in influence and importance. Thus, BBVA clearly wants to make the most of its data and become a “data-driven organisation”. But what are the main benefits of taking care of data quality? What other data-centric roles are going to flourish in 2017?

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Alibaba is using big data analytics to fight against fake products [5 Reading Tips]

KamicPhuc / Flickr.com
KamicPhuc / Flickr.com
Internet is a free channel; however it does not mean that anything goes. For many years, the largest e-commerce platforms of the world (Amazon and Alibaba) have been looking the other way when fake products issues started to arise, undermining the reputation of online retailers and threatening the viability of many honest businesses. However that tendency has changed radically.
 
After Amazon gave the first moves against IP infringements, Alibaba has found the perfect formula to clear their e-commerce sites from intellectual property pirates: the use of advanced technologies (big data analytics and AI, among others) in combination with close collaboration between them and genuine brands, such as Louis Vuitton, Huawei, or Samsung, and relevant authorities.
 
Will this promising recipe redefine the way we are fighting against fraud, scam, and IP infringement? To what extent are companies adopting big data solutions and in which segments has big data taken off?

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CRM tools: smart data automation to conquer customers [ 5 Reading tips]

KamiPhuc / Flickr.com
KamiPhuc / Flickr.com

Data, data and more data. Before getting crazy, think wisely. In the digital era, customers and organizations have a plethora of data at their hands. The customer journey is becoming more complex and hybrid. The shopping experience is influenced by multiple touch points and companies need to anticipate their actions so that they can create valuable offerings to their potential shoppers.

At this point, it is when CRM (Customer Relationship Management) systems start to play a decisive role nowadays because, beyond their classic support of collecting and analyzing data about customers, CRM software, like Salesforce says, has to be seen as a connecting tool, or, as a way of doing business, like Zoho points out.

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Digitale Transformation: when KPIs & Reports Supercede Middle Management

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Photo: Nguyen Hung Vu

In Startups, the goal has always been to keep the head count low. This is called a ‘Lean Startup’. This approach has long since found its way into larger companies. Those who want to remain competitive in the face their (more)digital competition have to make hard calculations between requirements and strong staff growth.

Thanks to digitalisation, many company areas can be supported with technology and so looked after by fewer staff members than would have been possible ten years ago.

It’s been a long time since this has only effected administrative positions. If you’re just thinking about the picker in a logistics centre being replaced by self-driving shelves, robot arms, and transport systems, you’re thinking too short.
Middle management is also affected: data is the new decision maker.

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