Tracking and Smartphone – Spam – Why Customers Reject Beacons

Beacon
photo: Jim Sorbie

Beacons can exchange data with smartphones and other smart objects via energy saving Bluetooth in a radius of up to 30 metre. Nothing other than the hope of saving stationary trade is built on this fact.

Beacons are usable in diverse ways: as an alternative to mobile payment and NFC. Apart from that, customers can receive personalised offers on their smartphone and are lead to the product via in store tracking.

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