Microbrands: An Underestimated Danger for Established Players? [5 Reading Tips]

Source: pexels

Microbrands have been producing more and more B2C brands for years. They are incessantly taking market share from traditional companies, putting some of them in distress.

But what do these small companies have that the big players don’t? And what can market leaders still learn from small companies?

Continue
(6 vote(s), average: 5.00 out of 5)
post ratings loaderLoading...

B2B e-commerce: Growth requires the right mindset [5 reading tips]

container am hafen
Source: pexels

How has B2B digitally matured? Are the days when digitising a business was understood as an online copy of the physical business or product catalogue now behind the industry? After all, to be successful in online reatil over the long term and to stand out from the competition requires far more than just a good shop system.

The growth potential for the B2B sector is undoubtedly enormous, but the same is true for its challenges. This is also confirmed by current studies »B2B E-Commerce Sector Report« by IFH Köln and »B2B E-Commerce Economic Index« by ECC Köln and Intellishop. The results paint a complicated picture.

Continue
(8 vote(s), average: 5.00 out of 5)
post ratings loaderLoading...

Coming from or going to online commerce – Going where the money is

Uhr an Arm auf einem Auto vor einem Autospiegel
Source: pexels

With the digitisation of retail, many niche businesses are coming to fruition. And many others are finding that they’ve needed to change and go online and go farther than before. Globalisation and digitisation aren’t just challenges, but an opportunity for companies to take the next step and gain market share in ways thought impossible. The goal along the way is to eliminate pain points for customers.

What’s happening more and more often is that new companies are coming out of the woodwork and often start with an online presence and want a physical one as well. And there is also the opposite happening with traditional companies. Both are looking to keep their share of the market, take back the share they once had, or be a dominating force to be reckoned with.

Continue
(8 vote(s), average: 5.00 out of 5)
post ratings loaderLoading...

Sharing economy: Renting instead of buying online [5 reading tips]

umweltbewusster Konsum, Onlinehandel,
Source: Image by Waed Goumani from Pixabay

There are products or services that are more often needed for a limited time only. So it’s not only more advantageous, but also more environmentally friendly, not to pay for the products per se, to own them forever, but to have access to them. That’s the sharing economy. Classic examples are cars, accommodation, or tools. And the list is growing.

As the »conscious consumption« social movement’s popularity increases, so does the need for users to constantly buy goods or services. This is especially noticeable among young consumers. But that doesn’t mean that they want to give up consumption completely, but that they’re making purchasing decisions more consciously. Brands are responding to this trend with various business models, such as second-hand or online rental services. The Otto Group and MediaMarkt from Germany have been paving the way for several years.

Today, we’ll explain to you with the help of further use cases, what is moving this young, dynamic market.

Continue
(8 vote(s), average: 4.88 out of 5)
post ratings loaderLoading...

Experience Economy in B2B and B2C: Top-5 commerce trends, revisited [Part 5]

Source: pexels

In our series, »Top-5 commerce trends, revisited« we’ve dealt with trends that have not gone out of style for years. The topics, such as digital business is more than e-commerce, brands are (service) platforms, personalisation is required, and content is king prove a long term stay in digital business.

In order to secure our own customers in the future, it’s fundamental to understand them. With the continuous development of your own user experience, customer satisfaction can be increased.

In our fourth part of the series: Top-5 commerce trends, revisited, we’re asking: How do I keep customers’ attention with my brand?

Continue
(10 vote(s), average: 5.00 out of 5)
post ratings loaderLoading...

Supply chain management 4.0 – The future of the fully automatic ordering process

Supply Chain Management 4.0
Source: pexels

Summer’s within reach. After you do a quick check of an outdoor furniture store during lunch, you decide to order a simple hammock chair for home. Choosing the right colour and size is not a problem either. That same evening, your smartphone rings and a car with that new piece of jewellery is on your own doorstep. But how’s that possible?

IoT, business intelligence, self-driving cars, big data – This multitude of buzzwords is shaping our future. They all are smartly connected to produce supply chain management 4.0 and take customer satisfaction to a new level.

Continue
(13 vote(s), average: 5.00 out of 5)
post ratings loaderLoading...

Digital business is more than e-commerce: Top-5 commerce trends, revisited [Part 1]

Trends revisited PC Monitor und Tastatur vintage
Source: pixabay

Spring is here. Often times the change in the early summer season is reason enough for many to clean up, organise, get rid of stuff, and get a new start. Throw away or keep? Everyone knows there are certain things that you just can’t and shouldn’t part with, no matter how old they are.

The same goes for trends. There are also classics in digital business that have lost nothing in value after more than 20 years and definitely do not belong in a »throwaway box«. We would like to introduce you to these trends and why it’s so important to bring them to the forefront again after all this time, to emphasise them, and to revive them in the current circumstances.

Continue
(16 vote(s), average: 5.00 out of 5)
post ratings loaderLoading...

B2C vs. B2B – online marketplaces put to the test [5 Reading Tips]

netzwerk, wasser, regentropfen
Source: pixabay

Whether online, marketplace, or social media – consumers have more and more opportunities to find and buy goods and services from around the world online. However, marketplaces attract the majority of consumers’ online attention.

The user benefits are obvious: a varied selection, good and fast service, and the possibility to find desired products directly via the search function. In addition to the biggest players such as Amazon and eBay, there are now other marketplaces, with a strong focus on reduced prices quietly take a share of the market and secures customers. Is there a new niche about that?

The status quo and beyond of B2C marketplaces are under scrutiny. New B2B developments in the context of the platform era also provide a new perspective on the offer of goods and services. That’s why today we’re taking a look at the role of marketplaces in both areas.

Continue
(8 vote(s), average: 5.00 out of 5)
post ratings loaderLoading...

Updated White Paper: Selecting E-Commerce Software – Comparing Providers and Technologies

Source: dotSource
Source: dotSource

With new solutions bring more opportunity, whether your company is in the B2B, B2C, SME, or enterprise segment, if you want to bring sales of products online, you’ll need to select an e-commerce software that fulfils your needs. In fact, going forward, most consumers expect some type of online presence of their favourite products, from local mom and pop shops to large corporate enterprises.

To help succeed with such a digital transformation companies are now using e-commerce systems to allow sales to those near and far from their physical branch locations. In fact, the choice of making the right decision for your future e-commerce software is comparable to choosing the right physical location of retail location.

Continue
(7 vote(s), average: 4.57 out of 5)
post ratings loaderLoading...