B2B | Handelskraft - The E-Commerce and Online Marketing Blog

E-Commerce Know-How to Go. Five Examples, One Message: Succeeding with the Right System & Digitalisation Partner [Best Practice]

31. March 202130. March 2021by Luise Beyer 0

E-Commerce Best Practices — Source: Pexels/Ketut Subiyanto

The doorbell is ringing. The heart is pounding. The parcel service driver is sweating. The customer is shouting with joy. It is the penultimate scene of an everyday spectacle: we have ordered something online. After the delivery time has been kept as short as possible, we now want the product to bring us joy for as long as possible. However, it is not only in B2C that online shops have long been the main distribution point for goods. This form of commerce is also playing an increasingly important role in B2B. Time to take a look at some positive examples. How do those who are successful online do it?

Our new »Best Practices« publication format provides you with the necessary practical insights. After our best of PIM, we release part 2 today. It is all about e-commerce – in B2C, B2B and B2B2C.

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(2 vote(s), average: 5.00 out of 5)

Cloud Platform Integration with SAP CPI: BHS Corrugated Continues on Its Road to Success Thanks to Modern Interface Management [Success Story]

17. February 202116. February 2021by Franziska Kunz 0

Cloud Platform Integration BHS CPI Success Story — Download the BHS CPI Success Story for free now!

Weiherhammer is located in the Upper Palatinate region. There, an ironworks was founded – as was the case in many places at the beginning of the 18th century. This ironworks has grown into a globally operating company: BHS Corrugated Maschinen- und Anlagenbau GmbH. It maintains a wide range of products and services, encompassing development and production, installation and maintenance as well as a variety of innovative service solutions in the areas of corrugating rolls, individual machines, corrugators, Industry 4.0 and the integration of digital printing into corrugated board production.

The change towards a digital corporate culture is of key importance to BHS Corrugated and the company is investing accordingly. dotSource already supported the Bavarian company in setting up the iCorr® shop, an innovative B2B e-commerce platform. In another project, which is the subject of this success story, the focus was on intelligent interface management to improve the data exchange between different areas of the SAP system landscape.

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(3 vote(s), average: 5.00 out of 5)

Allgemein Digital Platforms E-Commerce (General) Partnerships

Smart Search Functions in B2B Commerce: How to Increase Your Sales [5 Reading Tips]

14. December 202014. December 2020by Paul Schäfer 0

SmartSearch Coveo B2B — Source: dotSource

Let us assume you are looking for a very specific product online. What do you expect from an online shop? It is quite simple: you want to find the product as quickly and as easily as possible. So what do you do if you cannot find the website’s search function right away or if it does not return the desired search results? Well, you switch to another shop without thinking twice. This shows that the search function can be a decisive criterion when making a purchase.

Nowadays, no one is willing to go on a long and cumbersome product search. For 74% of B2B shoppers, a sophisticated search function is the most important shop functionality. In other words: the quality of the search function significantly influences the usability of a B2B shop as well as the bounce rate and conversion rate. Nevertheless, the search function of many online shops is still not satisfactory.

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(4 vote(s), average: 5.00 out of 5)

Allgemein Design and Usability E-Commerce (General) Partnerships Reading Tips of the Week

Stories Now Also on LinkedIn – What They Can Do and How to Use Them for Your Business [5 Reading Tips]

9. November 20205. November 2020by Paul Schäfer 0

Story LinkedIn Feature — Source: Unsplash/Greg Bulla

LinkedIn Stories are now available in Germany and worldwide and can make professional communication on LinkedIn more interesting in the future. The exchange with other users from the same and related industries is exactly what LinkedIn is all about. Unlike on other social networks, professional and business issues remain at the forefront – despite the platform’s growth and focus on dialogue.

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(9 vote(s), average: 5.00 out of 5)

Allgemein E-Commerce (General) Reading Tips of the Week Social Commerce Social Web

B2B Commerce Pioneer Thanks to an MVP: Röchling Implements Modern Experience Platform for Highly Diverse Products [Success Story]

21. October 202020. October 2020by Franziska Kunz 0

B2B Commerce Pioneer Röchling Success Story — Download the Röchling Success Story for free now!

We can find Röchling products practically everywhere we go – in cars, on bouldering walls, on playgrounds. The semi-finished products of the world’s leading manufacturer of engineering plastics are available in three basic shapes: sheets, blocks and rods. However, the three basic products are required in countless variants, which makes it so difficult to map them digitally. Our new success story shows how this can be achieved nevertheless.

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(9 vote(s), average: 5.00 out of 5)

Allgemein Digital Platforms E-Commerce (General) Project Management

Tech Talk Instead of Buzzword Bingo: Tech-telmechtel with Microservices [Interview]

13. October 202028. October 2020by Franziska Kunz 0

Tech Talk Buzzword Bingo Microservices Tech-telmechtel — Mirco Gatz, tech lead at dotSource

New month. New series of articles. Welcome to our new Handelskraft format: Tech-telmechtel (a blended word consisting of »tech« and the German word »Techtelmechtel«, meaning a short relationship/flirt). From now on, there will be plenty of first-hand tech insights every week That would already be too many buzzwords for Mirco, but he took part in the first episode anyway. Not only is Mirco good at what he does, but he can also explain incredibly well what he does – even to (semi-)amateurs like me.

Find out in this article what Mirco – married, two children, house builder, passionate racing cyclist and tech lead at dotSource – has to say about the long-running topic of microservices, where the journey is going and why he even bothers with it.

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(9 vote(s), average: 5.00 out of 5)

Allgemein Digital Platforms E-Commerce (General) Internal Interviews Project Management

B2B Content Marketing – Building Long-Term Relationships with Target Groups and Generating High-Quality Leads [5 Reading Tips]

28. September 20202. October 2020by Paul Schäfer 0

If you take a look at the charts of the world’s most profitable companies, you will see that German brands are rarely found among the big players. Volkswagen or SAP are exceptions. Particularly in the tech and IT industry, US companies dominate and Asian companies have long been on the rise.

This is surprising as Germany is home to numerous first-class brands, which are mostly rooted in the German SME sector. Companies such as Herrenknecht, the global market leader in mechanised tunnelling, are the hidden champions of the German economy – long-established family-owned companies that stand for sustainability and quality. However, this alone will soon no longer be enough. What if Elon Musk starts building tunnels? B2B content marketing is the answer.

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(8 vote(s), average: 5.00 out of 5)

Allgemein Content commerce E-Commerce (General) Reading Tips of the Week

B2B Start-Ups as Role Models: Creating Real Added Value with Innovative Solutions and Service Concepts [5 Reading Tips]

21. September 202018. September 2020by Paul Schäfer 0

B2B start-ups, the next hot thing. High margins, rapid growth in turnover and early profitability speak for themselves. When analysing the success factors of B2B start-ups, they differ greatly from B2C companies.

It becomes clear that B2B models often post a profit more quickly than B2C models because B2C companies have to invest significantly more in order to become popular – and developing a brand takes more time in general. B2B companies, however, can already survive in the market with few customers and little capital.

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(6 vote(s), average: 5.00 out of 5)

Allgemein Digital Platforms E-Commerce (General) Reading Tips of the Week

The Power of Content [5 Reading Tips]

14. September 202011. September 2020by Paul Schäfer 0

A modern, user-friendly customer experience should not be a question of industry, no matter whether it is ultimately about the purchase of a product, the potential creation of an offer or a business relationship in the making. Whether it is sales, service or purchasing: the different user groups in B2B wish for high-quality processed content.

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(7 vote(s), average: 5.00 out of 5)

Allgemein Content commerce E-Commerce (General) Reading Tips of the Week

Five Recommendations on Product Experience Management from Akeneo’s Global B2B Survey 2020

26. August 202026. August 2020by Handelskraft Guest 0

Product Experience Management Akeneo B2B — Source: Unsplash

Our partner Akeneo is one of the leading providers of PIM systems worldwide. With Akeneo, companies bring together all the data relevant to a product and can channel intelligently which data is displayed where and when. In today’s guest article, Akeneo summarises what it takes to provide brands, retailers and manufacturers with a consistent and complete customer experience across all sales channels.

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(5 vote(s), average: 5.00 out of 5)

Allgemein Best Practice Digital Platforms E-Commerce (General) Partnerships PIM/MDM/DAM Project Management