B2B | Handelskraft - The E-Commerce and Online Marketing Blog

Amazon Launches Its Own Brand for B2B Customers [5 Reading Tips]

12. August 201926. August 2019by Sara Herrera 0

amazon, b2b, eigenmarke — Source: unsplash

Amazon wants to be more than the preferred middleman and is continuing to expand its dominance in online retail. A favourable position in the search results and the large amount of information about consumer behaviour, high-performance categories and products enable the tech giant to open up new opportunities on its own. So Amazon has recently added another private label to its portfolio.

According to TJI Research Amazon already has 141 brands of its own but the most famous is AmazonBasics. And now the online giant from Seattle is launching a new private label aimed at business customers: AmazonCommercial.

Has Amazon’s strategy changed with this step? What’s this new brand all about? Should retailers, manufacturers, and brands worry about this trend, or is this going to open up new opportunities? This is what our article is focusing on.

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(7 vote(s), average: 5.00 out of 5)

E-Commerce (General) Reading Tips of the Week

B2B influencer marketing: How manufacturers inspire retailers and service providers [5 reading tips]

29. July 201926. July 2019by Sara Herrera 0

B2B-Influencer-Marketing Bild — Source: Pexels

Influencers aren’t always pets. Or models. Even disheveled craftsmen in guild clothing or corporate bosses with critical opinions can have a great effect as brand ambassadors as long as their appearance on Facebook, Instagram or Youtube is embedded in a clever B2B marketing strategy.

B2B (business-to-business) is a huge area because it’s about nothing less than that manufacturers aren’t selling a product directly to an end customer, but first to a retailer or service provider who then processes it or markets it. How can successful B2B Influencer Marketing look?

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(9 vote(s), average: 5.00 out of 5)

B2B e-commerce: Growth requires the right mindset [5 reading tips]

22. July 201919. July 2019by Sara Herrera 0

How has B2B digitally matured? Are the days when digitising a business was understood as an online copy of the physical business or product catalogue now behind the industry? After all, to be successful in online reatil over the long term and to stand out from the competition requires far more than just a good shop system.

The growth potential for the B2B sector is undoubtedly enormous, but the same is true for its challenges. This is also confirmed by current studies »B2B E-Commerce Sector Report« by IFH Köln and »B2B E-Commerce Economic Index« by ECC Köln and Intellishop. The results paint a complicated picture.

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(8 vote(s), average: 5.00 out of 5)

E-Commerce (General) Reading Tips of the Week

Big data for big players: How Krones wants to create the beverage factories of the future [Case Study]

3. July 201926. June 2019by Franziska Kunz 0

Data Log Dashboard Krones Case Study Cover — Source: dotSource

Soft drinks and water in PET (plastic) bottles, canned beer, or canned food. Without the right packaging, our daily shopping would be a lot more environmentally friendly, but also much more exhausting. Not to mention the logistics, which would have to be completely rethought.

Hundreds of millions of beverage and food packaging products are produced in Germany alone and largely recycled thanks to a reusable deposit system. One of the biggest players in this field is Krones AG, which develops complete production lines and employs more than 16,500 people worldwide. With a data import via a B2B online shop newly developed by dotSource, Krones is taking a decisive step in the direction of the Industrial Internet of Things.

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(9 vote(s), average: 5.00 out of 5)

Best Practice E-Commerce (General) Internal Product Data Management Project Management

Sharing economy: Renting instead of buying online [5 reading tips]

10. June 20197. June 2019by Sara Herrera 0

umweltbewusster Konsum, Onlinehandel, — Source: Image by Waed Goumani from Pixabay

There are products or services that are more often needed for a limited time only. So it’s not only more advantageous, but also more environmentally friendly, not to pay for the products per se, to own them forever, but to have access to them. That’s the sharing economy. Classic examples are cars, accommodation, or tools. And the list is growing.

As the »conscious consumption« social movement’s popularity increases, so does the need for users to constantly buy goods or services. This is especially noticeable among young consumers. But that doesn’t mean that they want to give up consumption completely, but that they’re making purchasing decisions more consciously. Brands are responding to this trend with various business models, such as second-hand or online rental services. The Otto Group and MediaMarkt from Germany have been paving the way for several years.

Today, we’ll explain to you with the help of further use cases, what is moving this young, dynamic market.

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(8 vote(s), average: 4.88 out of 5)

E-Commerce (General) Reading Tips of the Week

Experience Economy in B2B and B2C: Top-5 commerce trends, revisited [Part 5]

22. May 201915. May 2019by Franziska Kunz 0

In our series, »Top-5 commerce trends, revisited« we’ve dealt with trends that have not gone out of style for years. The topics, such as digital business is more than e-commerce, brands are (service) platforms, personalisation is required, and content is king prove a long term stay in digital business.

In order to secure our own customers in the future, it’s fundamental to understand them. With the continuous development of your own user experience, customer satisfaction can be increased.

In our fourth part of the series: Top-5 commerce trends, revisited, we’re asking: How do I keep customers’ attention with my brand?

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(10 vote(s), average: 5.00 out of 5)

Best Practice Content commerce Design and Usability E-Commerce (General)

Brands are becoming (service) platforms: Top-5 commerce trends, revisited [Part 2]

3. May 20193. May 2019by Franziska Kunz 0

Marken als Netzwerker auf Service Plattformen Spinnennetz — Source: pixabay

When it comes to trends, you usually expect the latest and coolest developments. The fact that many of the trends that are driving digital business, but have been around for quite some time, was clear in the first part of this retrospective series. Even after three decades of World Wide Web, nothing is changing the maxims for successful business. Customer satisfaction and long-term customer relationships.

In order to make them successful, retailers, manufacturers and publishers have to create their own digital DNA and that also means recognising trends with long-term viability for their business goals AND their target group, reviving them, (re)thinking, and creating innovation from them. One of these classic trends is platforms. Since this topic still has, well actually since 2019, been booming, we’ll discuss it in the second part of this article series: Top-5 commerce trends, revisited.

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(15 vote(s), average: 4.93 out of 5)

Best Practice E-Commerce (General) International Statistics, Data, Facts

Digital business is more than e-commerce: Top-5 commerce trends, revisited [Part 1]

29. April 201923. April 2019by Franziska Kunz 0

Trends revisited PC Monitor und Tastatur vintage — Source: pixabay

Spring is here. Often times the change in the early summer season is reason enough for many to clean up, organise, get rid of stuff, and get a new start. Throw away or keep? Everyone knows there are certain things that you just can’t and shouldn’t part with, no matter how old they are.

The same goes for trends. There are also classics in digital business that have lost nothing in value after more than 20 years and definitely do not belong in a »throwaway box«. We would like to introduce you to these trends and why it’s so important to bring them to the forefront again after all this time, to emphasise them, and to revive them in the current circumstances.

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(16 vote(s), average: 5.00 out of 5)

Best Practice E-Commerce (General) International Statistics, Data, Facts

WÜRTH receives the 2019 Shop Award

27. March 201927. March 2019by Franziska Kunz 0

Würth Siegerfoto Shop Award 2019 — Source: Daniel Ingold

Skilled craftsmanship and digitisation. If you don’t think one can benefit from another, the results of the 2019 Shop Áwards should be the final nail in the coffin to put that reasoning to bed. After all, whoever succeeds in transferring classic retail virtues from analogue to digital, and with great success, rightly deserves the coveted award: Online shop of the year. That’s what our client WÜRTH was told they had when they were in Munich and took first place in the category: 2019 Best B2B Shop.

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(17 vote(s), average: 5.00 out of 5)

Best Practice E-Commerce (General) Fairs and Events Partnerships Product Data Management Project Management Shoptest

»Thanks to automated processes, sales staff have more time for personal customer care.« – Handelskraft speaker Achim Ahrens Interview

1. March 20191. March 2019by Sara Herrera 0

Online shopping doesn’t end after a purchase. Many companies are now aware of this. But what does it take to be successful in the digital business in the long term? Whether B2C or B2B, it’s important to offer the customer added value beyond the product purchase. And how does that succeed? With all-round service. In the digital age, however, this is no longer exclusively in the hands of the sales department. So the challenge is to transfer the analogue customer relationships into digital. Important factor: Customer Relationship Management. But with the selection and introduction of a suitable CRM system it’s not done, because as well as the customers, a system wants to be understood and maintained.

Frequently this means a restructuring (if not a complete reorganisation) of organisational and process structures. MEVACO also experienced this. On 28 March 2019, Achim Ahrens, e-commerce manager at MEVACO GmbH, will give practical insights into the technical and internal requirements at Handelskraft 2019, which will entail the implementation of a CRM system. In our interview with him, he discusses the topic with us before the conference!

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(8 vote(s), average: 5.00 out of 5)

Best Practice E-Commerce (General) Fairs and Events Inverviews Project Management