
The doorbell is ringing. The heart is pounding. The parcel service driver is sweating. The customer is shouting with joy. It is the penultimate scene of an everyday spectacle: we have ordered something online. After the delivery time has been kept as short as possible, we now want the product to bring us joy for as long as possible. However, it is not only in B2C that online shops have long been the main distribution point for goods. This form of commerce is also playing an increasingly important role in B2B. Time to take a look at some positive examples. How do those who are successful online do it?
Our new »Best Practices« publication format provides you with the necessary practical insights. After our best of PIM, we release part 2 today. It is all about e-commerce – in B2C, B2B and B2B2C.