From wearables to hearable – Digital is getting audible with augmented listening experiences

Hearable Design Study by Nicolas Sadoc
Source: Nicolas Sadoc, CC BY-SA 4.0

Looking at a screen and typing seems almost stale. Virtual reality lets us forget about the real world. Augmented reality merges the physical with the digital world. Smartphones and virtual assistants understand what we say. Looking at this development, it was only a matter of time before hearing also receives its own frontend.

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Facebook announces augmented reality advertising on news feed [5 reading tips]

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Source: Photo by Steve Roe on Unsplash

It was not so long ago when various scandals came to light about data abuse and fake news on Facebook. The company was taking heavy losses on the stock market and seemed to have lost credibility and charm to many users, stakeholders, and marketers.

But that hasn’t stopped the largest social network: Instagram’s attractiveness keeps growing, the company announced in the same breath with the bad stock market news. Especially among younger generations, the photo network is more popular than ever. Even Facebook itself wants to collect bonus points and drive innovation forward. The focus is on augmented reality.

This technology is also gaining in importance beyond the gaming industry. In fact, some companies are already focusing on this and are developing exciting, everyday use cases. The main focus is to make life easier in different circumstances (at work, when purchasing complex products, or building large machines).

Facebook wants advertisers to benefit from the potential of this cutting-edge technology even on the biggest social network.

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From the royal navy to Ikea – Augmented reality’s wide range

dotsourc emooswand, liegestuhl augmented
Augmented reality can do more than hide a Pokémon. It enables users to see exciting things that don’t actually exist. A computer-aided expansion of reality will affect our daily lives more and more (and!) make them even easier. Already one or two pioneering companies are relying on AR and are developing exciting products for everyday use cases.

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The sports and trade fair industries are taking digitisation seriously [5 reading tips]

Photo by Johannes Waibel on Unsplash
Photo by Johannes Waibel on Unsplash

The outstanding performance of the German Olympic team at the Winter Games in the South Korean region of Pyeongchang is what everyone’s been talking about. Another reason for this, however, is the increasing digitisation of the sports industry, which is particularly relevant and present this year.

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Mobile, AI, and AR hit 2017 UX trends

Quelle: pexels.com
Quelle: pexels.com
Amazon have just presented their new business proposition with which they want to revolutionise the shopping experience in the physical world. ‘Amazon Go’ is a new kind of supermarket. There are no cashiers. Nor queues, but a lot of sensors that detect every product that leaves the shelves to fill the customer’s digital shopping cart. Shoppers only need an Amazon account, a smartphone, and the ‘Amazon Go’ app to come inside, pick up what they need, and walk out the door.
 
The shopping experience Amazon offers is as fast, easy, and seamless as it is online. To achieve that, the smartphone is again the integrative element that, together with a great sense of UX, allows the connection between two worlds and between different technologies with the objective of benefiting consumers.
 
Amazon inspire us with their commitment to innovation but also show us the right track: scanning codes, sensors, in-app mobile payments, and (especially) smartphones. The digitalisation of marketing and sales is also driven by mobile. The optimisation of businesses of any kind for mobile is, more than a need, a competitive advantage, and the 2017 UX trends confirm it as well.

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