Give me feedback and I’ll give you what you need! Agile app development for next level personalisation

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Software development without agile methods is like jogging without a fitness tracker: old-fashioned. It’s no different in app development. But it’s not the companies that are able to react quickly to market changes thanks to agile actions, but users who influence the app while it is being developed. Through early user feedback, developers can customise the app to taste, so that the target audience is as satisfied as possible.

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From the royal navy to Ikea – Augmented reality’s wide range

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Augmented reality can do more than hide a Pokémon. It enables users to see exciting things that don’t actually exist. A computer-aided expansion of reality will affect our daily lives more and more (and!) make them even easier. Already one or two pioneering companies are relying on AR and are developing exciting products for everyday use cases.

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„Design Thinking aims at improving the customers‘ life“ – Interview with Handelskraft speaker Florian Müller from projektUP!

Geschäftsführer projektUP! – Florian Müller
Geschäftsführer projektUP! – Florian Müller

Daily routine is full of tasks and challenges and you always want to find a solution, accomplish a mission or reach your goals. Normally, you just face it and deal with it all in, what makes you waste so much energy. However, have you ever wondered if there are other efficient and effective ways to do so? The answer is yes: Using a problem-based and problem-solving strategy. You identify an objective which can be a problem, a task or a situation and think up the best solution for it in a practical way. Design thinking takes this approach further putting customers in the center of every activity the company is doing and offer solutions and ideas to improve and enrich the customer experience.

In a recent interview, Florian Müller, from projektUP!, has shared some first approaches, on how Design Thinking can help companies to put customers in the center of their actions, anticipating to customers’ needs before they even have them. He will host a session on this topic at our Handelskraft Conference 2016, so you can get the whole insights on Thursday, February 18.

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