Global e-commerce is not only establishing itself, but it’s also booming. Consumers are increasingly buying online and are increasingly attracted to foreign brands and retailers. Better deals and a wider choice of products are just a click away. Cross-border e-commerce is therefore currently a great opportunity for brands and retailers looking for growth.
But how can companies ensure a successful entry into international retail? Our new white paper »International E-Commerce« has the answers.
Amazon knows us better than most of our friends. Accurate product suggestions and personalised advertising ensure that your opinion of them is full of enthusiasm instead of irritation, because such features are expected when it comes to online shopping.
But what’s the price we’re paying for this convenience? Thanks to the GDPR, civil rights activist, journalist, and economist Katharina Nocun requested all her data Amazon collected about her then went through it, and was astounded by what she found.
11.11? Just a time before the holiday rush. But in Asia, this has been a special day for the last nine years. Thanks to the Chinese e-commerce giant Alibaba, the 11th of November, since 2009, it’s also THE shopping event of the year called »Singles Day«. Not only is it the most successful, best-selling deal day of all time, it has also spread internationally and far beyond Alibaba.
In addition to sales records, the immense number of customer interactions, and parcel shipments, there are other aspects that are worth analysing.
The past few months have brought new developments from Facebook and others. Younger platforms and other large companies have been trying to gain their share of the marketplace as well. Even though these products from these companies are new, they take into account what went well for others, and what’s flopped.
After Summer is over and September rolls around, opportunities to review fresh input and goals come around. Events (like #dmexco) help businesses and decision-makers continually listen to the market and give guidance heading into the last quarter of the year. Market figures also serve as a basis for intensifying or adjusting business strategies.
Of course, the question arises, how fit is German online retail, which online shops are at the top, and what lessons can be learned?
Statista’s and the EHI Retail Institute’s annual study “E-Commerce-Markt Deutschland 2018” (Germany’s E-Commerce Market in 2018) provides answers.
Cross-border e-commerce is booming. Consumers are increasingly buying online and are increasingly attracted to foreign brands and retailers. Cross-border retail is, therefore, a great opportunity for brands and retailers looking for growth. But entering this market is not easy and requires a lot of preparatory work.
One of the questions that you should ask in advance is: Which channel offers the greatest opportunities in the target market? Do you start with your own localised version of the online shop or do you test marketplaces like Amazon, eBay, Tmall (Alibaba) oder JD?
Getting started with international e-commerce via the marketplace is not only worthwhile because of the lower initial costs. There are also countries where marketplaces are worthwhile because of user preference. In China, where Tmall and JD are the market leaders, online retail takes place in marketplaces primarily. In fact, brands like Burberry, Estée Lauder, Swarovski or RayBan, and others have opened stores on Tmall. In addition, retailers multiply their customer base via international marketplaces.
Last Monday at noon marked the start of the fourth annual Amazon Prime Day. For one and a half day, Prime members can get products from the Amazon catalogue at largely discounted prices. More than a million deals worldwide were expected.
Logistics is always on the move. Companies and logistics service providers are always developing new solutions to deliver products not only quickly, but also as conveniently and sustainably as possible. Whether with messengers or robots, with vans, cargo bikes, or drones.
Retailers have been investing in end-customer delivery with their own fleets for a long time. Newcomers with innovative approaches such as the online supermarket Picnic give the industry new momentum. What role will big delivery services still play in the future? Where will parcel service providers develop? Will retailers and brands even expect to build up and offer their own delivery services?
I cancelled my visit to re:publica18 because I was given the opportunity to host two panels on the main stage of ECD next to Dr. Armand Farsi and Alexander Graf. The focus of “Brand Cockpit 2020” was the future of brands on platforms as well as blockchain and entrepreneurship in the panel “The Customers of Tomorrow”
A reason enough to look at the current state of marketplace business and to take take a look into the future after the reunion of platforms and brands.
2017 was the year of the spread of smart speakers and their digital voice assistants among consumers. Companies should expand their service offerings and optimise them for smart devices in 2018, which will give them more platform monetisation opportunities.