Amazon Launches Its Own Brand for B2B Customers [5 Reading Tips]

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Amazon wants to be more than the preferred middleman and is continuing to expand its dominance in online retail. A favourable position in the search results and the large amount of information about consumer behaviour, high-performance categories and products enable the tech giant to open up new opportunities on its own. So Amazon has recently added another private label to its portfolio.

According to TJI Research Amazon already has 141 brands of its own but the most famous is AmazonBasics. And now the online giant from Seattle is launching a new private label aimed at business customers: AmazonCommercial.

Has Amazon’s strategy changed with this step? What’s this new brand all about? Should retailers, manufacturers, and brands worry about this trend, or is this going to open up new opportunities? This is what our article is focusing on.

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(7 vote(s), average: 5.00 out of 5)
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The moon landing and digitisation: What the 50th anniversary means for digital business [5 reading tips]

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A few days ago we all looked into the sky. There was a partial lunar eclipse on 16 June, then a strawberry moon in July. The moon landing was just 50 years ago! That’s one small step for a man, one giant leap… Well you know the rest.

Since then, the internet has been bubbling with moon content. We’re taking this as an opportunity to use the reading tips today to make content recs and, just this once, to refer to videos and podcasts. We also want to draw connections between space travel and digitisation.

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(6 vote(s), average: 5.00 out of 5)
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Digital business is more than e-commerce: Top-5 commerce trends, revisited [Part 1]

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Spring is here. Often times the change in the early summer season is reason enough for many to clean up, organise, get rid of stuff, and get a new start. Throw away or keep? Everyone knows there are certain things that you just can’t and shouldn’t part with, no matter how old they are.

The same goes for trends. There are also classics in digital business that have lost nothing in value after more than 20 years and definitely do not belong in a »throwaway box«. We would like to introduce you to these trends and why it’s so important to bring them to the forefront again after all this time, to emphasise them, and to revive them in the current circumstances.

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New white paper: »International E-Commerce. Market Entry and Opportunities for Retailers and Manufacturers«

Source: dotSource

Global e-commerce is not only establishing itself, but it’s also booming. Consumers are increasingly buying online and are increasingly attracted to foreign brands and retailers. Better deals and a wider choice of products are just a click away. Cross-border e-commerce is therefore currently a great opportunity for brands and retailers looking for growth.

But how can companies ensure a successful entry into international retail? Our new white paper »International E-Commerce« has the answers.

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(5 vote(s), average: 5.00 out of 5)
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The Holy Grail of Personal Data – Putting GDPR to the Test

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Amazon knows us better than most of our friends. Accurate product suggestions and personalised advertising ensure that your opinion of them is full of enthusiasm instead of irritation, because such features are expected when it comes to online shopping.

But what’s the price we’re paying for this convenience? Thanks to the GDPR, civil rights activist, journalist, and economist Katharina Nocun requested all her data Amazon collected about her then went through it, and was astounded by what she found.

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(8 vote(s), average: 5.00 out of 5)
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Here’s how retailers and manufacturers can learn from Singles Day

Source: Alibaba

11.11? Just a time before the holiday rush. But in Asia, this has been a special day for the last nine years. Thanks to the Chinese e-commerce giant Alibaba, the 11th of November, since 2009, it’s also THE shopping event of the year called »Singles Day«. Not only is it the most successful, best-selling deal day of all time, it has also spread internationally and far beyond Alibaba.

In addition to sales records, the immense number of customer interactions, and parcel shipments, there are other aspects that are worth analysing.

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(8 vote(s), average: 5.00 out of 5)
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Social commerce: Imitation is the sincerest form of flattery

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The past few months have brought new developments from Facebook and others. Younger platforms and other large companies have been trying to gain their share of the marketplace as well. Even though these products from these companies are new, they take into account what went well for others, and what’s flopped.

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The status quo of German online retail: Keeping an eye on omnichannel [5 reading tips]

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Source: Photo by Freddy Marschall on Unsplash

After Summer is over and September rolls around, opportunities to review fresh input and goals come around. Events (like #dmexco) help businesses and decision-makers continually listen to the market and give guidance heading into the last quarter of the year. Market figures also serve as a basis for intensifying or adjusting business strategies.

Of course, the question arises, how fit is German online retail, which online shops are at the top, and what lessons can be learned?

Statista’s and the EHI Retail Institute’s annual study “E-Commerce-Markt Deutschland 2018” (Germany’s E-Commerce Market in 2018) provides answers.

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(6 vote(s), average: 5.00 out of 5)
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International e-commerce: Advantages and disadvantages of marketplaces [5 reading tips]

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Source: Photo by Robin Spielmann on Unsplash

Cross-border e-commerce is booming. Consumers are increasingly buying online and are increasingly attracted to foreign brands and retailers. Cross-border retail is, therefore, a great opportunity for brands and retailers looking for growth. But entering this market is not easy and requires a lot of preparatory work.

One of the questions that you should ask in advance is: Which channel offers the greatest opportunities in the target market? Do you start with your own localised version of the online shop or do you test marketplaces like Amazon, eBay, Tmall (Alibaba) oder JD?

Getting started with international e-commerce via the marketplace is not only worthwhile because of the lower initial costs. There are also countries where marketplaces are worthwhile because of user preference. In China, where Tmall and JD are the market leaders, online retail takes place in marketplaces primarily. In fact, brands like Burberry, Estée Lauder, Swarovski or RayBan, and others have opened stores on Tmall. In addition, retailers multiply their customer base via international marketplaces.

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(7 vote(s), average: 5.00 out of 5)
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Amazon Prime Day – How can retailers and manufacturers succeed in the marketplace?

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Amazon Prime Day 2018

Last Monday at noon marked the start of the fourth annual Amazon Prime Day. For one and a half day, Prime members can get products from the Amazon catalogue at largely discounted prices. More than a million deals worldwide were expected.

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(4 vote(s), average: 5.00 out of 5)
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