In England or even in France buying groceries online is no longer only a trend. Many young people prefer to fill their shopping baskets by a simple click with: fruits, veggies, milk and beer packs even meet and fish. In contrast, we already know that the online groceries market in Germany is still in its infancy, but, at least, not paralyzed. Rewe, Edeka, Lidl and Aldi are about to receive the fearsome opponent Amazon Fresh. Everyone is expectant of the consequences of this imminent arrival. Will it make a decisive impact on the German e-food market?