Amazon Prime Day – How can retailers and manufacturers succeed in the marketplace?

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Amazon Prime Day 2018

Last Monday at noon marked the start of the fourth annual Amazon Prime Day. For one and a half day, Prime members can get products from the Amazon catalogue at largely discounted prices. More than a million deals worldwide were expected.

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Voice search: Hype or reality? [5 reading tips]

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Right now searching by voice is a trendy topic. Studies and surveys are flooding the media with tons of data about the expansion of voice search’s market acceptance. This data predicts a future in which the voice will be the main interface (opposite the screen) for each activity. There is talk of an SEO revolution that has triggered hysteria among SEO managers (but don’t panic)!

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What does the future of voice assistants look like? [5 Reading Tips]

Quelle: Photo by Andres Urena on Unsplash
Source: Photo by Andres Urena on Unsplash

2017 was the year of the spread of smart speakers and their digital voice assistants among consumers. Companies should expand their service offerings and optimise them for smart devices in 2018, which will give them more platform monetisation opportunities.

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Gartner’s Forecast: What’s next for digital personal assistant speakers?! [5 Reading Tips]

Quelle: ©folienfeuer - Fotolia
Quelle: ©folienfeuer – Fotolia
Virtual personal assistant speakers are going to hit the market in 2021 according to Gartner, who suggest that VPA-enabled devices such as Amazon Echo or Google Home will generate $3.52 billion in global revenue, up from $0.72 billion in 2016.
 
This forecast is not surprising at all, especially if you consider the latest Amazon sales figures. However, the real convenience for users is far to be delivered. Customers can listen to music, ask random questions even make shopping lists and make orders. However, the level of understanding and interaction is still very limited and users don’t see the point in using the speakers instead of their smartphone or laptop to purchase items, yet.

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Getting to know Alexa: the long way towards full adoption and understanding | Part 2

Quelle: Amazon
Source: Screenshot taken from an Amazon’s Video
Excitement, entertainment, and nonsense are the best words to describe our first feelings about the first contact we made with Alexa, Amazon‘s voice-controlled AI assistant that is integrated into Amazon Echo and Echo Dot.
 
After testing the most operative part of the device, it is the turn for evaluating Alexa’s communication and self-learning skills. How smart is Alexa? Does she learn from mistakes? Is the communication process natural and seamless?

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4 trends that go beyond mobile and should not be missed out [5 Reading Tips]

Quelle: Dino Quinzani & pexels.com (bearbeitet von dotSource)
Source: Dino Quinzani & pexels.com (edited by dotSource)
Last week a new edition of the Mobile World Congress took place in Barcelona to present the latest trends in the mobile industry. Although this year there were neither many stellar presentations of gadgets nor excessively prominent visitors , it can be said that mobile is the connecting element in which advanced technologies come together to prompt new ecosystems such as the connected car.
 
The use of smartphones as constant companions coupled with a better quality of internet connection result in a multiscreen world: According to a study presented by Google, 24% of consumers indicate that they usually access the Internet through three devices (smartphone, tablet and laptop or computer).
 
These two indicators prove that mobile is reaching digital maturity. But, apart from reaching this conclusion, the world’s largest gathering for the mobile industry gave a glimpse of the most important trends for this year. Let’s dive into it!

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Getting to know Alexa: from fascination to normalisation | Part 1

Quelle: Amazon
Quelle: Amazon
Ahead of schedule the smart assistant Amazon Echo completed the trial period and has been available for sale on the marketplace for any German customer 2 weeks now. The Handelskraft editorial staff was quick to order one and test it for a few days. We were more than curious to “experiment” and “talk” with a virtual assistant and obviously many questions arose while waiting for the package to be delivered: How useful and spontaneous could Alexa be? Could she become part of the family? Could the conversation be fluent and natural?
 
It is not a surprise that still today humans only feel fascination for the possibility of communicating with machines and interacting with them proactively. However, initially the rise of voice search functionalities (OK Google) and more recently the emergence of virtual assistants such as Amazon Echo, Google Home or Siri might contribute to change this perception. However, how far are we until it comes to normality?
 
In our 2-part series about Alexa we are going to the very heart of these questions that we are pursuing.

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Alexa use cases establish voice-controlled applications as the next-generation interface [5 Reading Tips]

Bild: Amazon Video
Source: Amazon Video
Artificial intelligence (AI) and conversational systems are going to be the “next big thing” in 2017. Not only because the renowned research firm Gartner has included both within the most important technology trends of the year, but also because Amazon is making big moves to integrate Alexa in every part of the customer daily life.

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