Handelskraft Conference 2019 – Even more speakers, news, and specials

Handelskraft Conference 2018 Cover Photo Teaser Blog Post
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The 2019 Handelskraft Conference is getting closer and closer. And preparations continue to run at full speed. We introduced the first speakers and sessions. NO Today, we’ll introduce you to those who share their knowledge and best practical insights at the Digital Experience Base on 28 March 2019 at the Klassikstadt in Frankfurt am Main.

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Digitisation and education— Personalisation as a recipe for success

Macs auf Schreibtisch Klassenzimmer
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Banning cell phones in class or embrace a digital classroom? Hardly any topic is as controversial as digitisation and school. And of course the craziness surrounding around the “digital pact” shows that. 5 billion euros over five years, earmarked for this purpose, will be far from enough for all schools and teachers to finally get fit for digital transformation throughout Germany!

But wrong invoices are far from the only problem we face is the (digital) future of our educational institutions. But before it gets too political, let’s try today to translate a very specific recipe for success that we know from digital business into a vision of the future, »Better Schools Through Digitisation«: Personalisation.

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What do technology and hardware do for a better customer experience in 2019? [5 Reading Tips]

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It’s incredibly exciting how rapidly technology is evolving to deliver better and simpler customer experiences. In this regard, the latest ideas were presented at the »Consumer Electronics Show«, commonly known as CES in Las Vegas.

Instead of mere prototypes,  innovations presented there this year offer concrete, usable applications in many areas and pave the way to a future in which machines get to know our personal preferences in order to better adapt each experience to our needs. But of course not at any price.

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»Made in Europe« – The label for the future

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»Made in Germany« doesn’t have the ring it used to a few years back. Manipulated cars, strange data protection laws, and a lack of innovation in federal departments and companies brought the German IT industry behind. But the perceived superiority of China and America is not inviolable. Together with Europe, we’ve got to rely on our strengths and make the »Made in Europe« label attractive. And above all that requires one thing: new confidence.

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Gartner: The most important strategic tech trends for 2019

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A new year is a chance to conquer new horizons, tackle new business ideas and implement them, and advance innovations. To fulfill these intentions, it’s imperative to know the latest advances and master the technologies behind them.

For this reason, we ‘ve already published a series of articles on Handelskraft. Here we give you a complete overview of the most important trends for 2019: AI, marketing, commerce, SEO and social media, and digital platforms.

Technology determines all areas of a digital economy and society, including trends. That’s why we’re highlighting Gartner’s strategic tech trends for 2019. The companies that succeed in bringing these into their business processes will be at the top and stand out from the competition.

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Social Commerce Trends for 2019 – Content, Content, Content!

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Being successful without maintaining a social media presence? Unlikely! Companies benefit from the enormous reach and a »personal« relationship with their customers. And networks? They’re making billions thanks to the social media presence of other companies.

Now it’s also the case with customer relationships that they’ll evolve with years to come and become even more intimate. Platforms want this anyway: They’re integrating more and more features so that companies can build relationships with their customers and grow social media marketing budgets year over year.

In 2019 social commerce will increase e-commerce sales, and also affect omnichannel retail. Which social commerce trends shouldn’t be missed in 2019? We’ll tell you.

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Robot colleagues – Using the cloud for real intelligence? [5 reading tips]

Source:  Photo by Franck V. on Unsplash

With all the attention on Cyber-Monday-Week and its excellent results, other relevant news from Amazon has gone almost unnoticed. Two weeks ago, re:Invent Campus took place in Las Vegas, one of the world’s largest cloud computing events. Amazon’s cloud service platform AWS made remarkable business announcements there.

In addition to machine learning, big data, blockchain and databases, AWS was also looking for new cloud services in funky areas like cosmos and robotics. The latter goes far beyond the debate of humanoid companions in everyday life and business.

How widespread are robots currently and what are Amazon’s plans to promote their use and development?

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How virtual assistants can simplify our work life [5 reading tips]

Mund und Code
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Do I need an umbrella this morning? Add buttermilk to my shopping list. Play the latest episode of House of Cards in the living room. In millions of households, these questions and requests are already a regular thing in everyday life and are answered or completed (more or less) reliably by virtual assistants immediately. But how is it in offices? Are we ready to stop using our hands and let our voices work for us?

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20 years of Google: SEO forever and ever?

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At the beginning of the 2000s, tens of billions of websites were already indexed by the Google search engine. What sounds good to curious users at first glance was like finding a needle in a haystack when looking for a particular site. Larry Page and Sergey Brin were therefore not the first search engine operators who came up with the idea that they’d have to »rate« websites according to their content. With innumerable evaluation factors – some secret, some public – Google managed to take on an undisputed pioneering role.

This article in the “20 Years of Google” series is therefore concerned with the way we find the right website today, the consequences of writing on websites, and the SEO optimisation of today will still exist in the future.

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Visual recognition – Our world from AI’s point of view

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We develop our vision in the womb. However, after we see daylight, we can only partially perceive our environment. Recognising shades of colour, focussing on objects, and depth perception are a big challenge for small people, as babies are physiologically premature at birth compared to all other mammals. But after about eight months we’ve done it: Our eyesight now resembles that of an adult. In the labs of the future, the development of the vision of an AI has been going on for quite some time. Current systems are already achieving remarkable results.

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