Digital advertisement also goes mobile [5 Reading Tips]

The German digital advertising market continues to grow at a steady pace. So much so that, the predictions for this year, if confirmed, can reach historic figures. According to the American market research firm eMarketer, mobile ad spending in Germany will get the largest share of digital ad investments for the first time by the end of this year.
However, this information doesn’t catch us by surprise. The question here is not if, but how advertisers can optimise and make their ads relevant for their target group because that’s where they are currently failing.

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