Last week, the long-awaited and hotly debated Corona-Warn-App was launched in the app stores in Germany. Developers and innovators from all over Germany have worked on the app – on a voluntary basis so to speak. In this week’s reading tips, we will show you how the Corona-Warn-App works and what makes it so special.
Statistics, Data, Facts
Studies are often pages-long and weighed down with numbers. We extract all the important data from studies or infographics and prepare it for our visitors. This always provides Handelskraft readers with all the relevant statistics, data, and facts at a glance. Apart from this, we also interpret the data and facts, identifying new trends or developments within the e-commerce scene.
It is already clear now that there will be changes and innovations in everyday working life in the future. Flexible working hours, working from home and switching to digital business models are options that many companies had already integrated into their business before COVID-19. However, these innovations will be less of an option and more of a prerequisite in the future of modern companies.
It is thus recommended to think about the future today and to deal with the question of what the everyday working life will look like after the pandemic and what this means for employees. To take a look into the future, the IT service provider Tata Consultancy Services has recently proposed a number of central theses that define an outlook for the times to come.
Prof. Drosten is pleased. The chief virologist of the Charité Hospital in Berlin, who has become a media star with his daily podcast on NDR Info and thanks to whom hundreds of thousands of laypeople are suddenly talking about viral envelopes, PCR tests and antibody serums, recently made the following observation: the isolation is effective.
It seems that the infection rate can be flattened thanks to strict measures, such as those imposed by Jena, the first major city to make face masks mandatory in supermarkets and public buildings. Through many tests and voluntary physical distancing between people, the lethality rate among those infected with the coronavirus in Germany might be contained. To formulate it in slightly exaggerating terms: couch potatoes save lives!
However, the word »potato« already contains the current challenge: even couch potatoes have to eat. This is where food delivery services come into play. Because those who want to stay at home right now and do not have any neighbours who would kindly buy groceries for them type »food delivery« into a search engine – and just like that, they end up in the so-called e-food industry.
The piggy bank of children in Denmark looks weird: it is black, not pink. It is made out of plastics and metals, not porcelain. It is rectangular, not round and no coins disappear in the slot. Instead, the charger docks – if the charging process is not wireless anyway. This is because the average Danish child already receives his or her pocket money directly on the smartphone these days. 13-year olds like August from Copenhagen simply hold their phone close to payment terminals when they want to pay for a bag of liquorice at unmanned checkouts in the supermarket.
What is already common practice in future-oriented Denmark also slowly gets going in Germany: mobile payment via smartphone – that small supercomputer we all carry around in our pockets. Cash is increasingly becoming a case for the history books. Credit and debit cards are also used less frequently. But how do payment methods actually change?
E-commerce is booming. Yes, it is also booming in Germany. About 60 per cent of Germans have already ordered something on the Internet. One out of three even places orders several times a week via online platforms and shops.
For years, the industry has only known one direction: upwards. And the last year has once again put a smile on the faces of retailers and manufacturers. We take a look at the figures and show who was able to enjoy 2019 the most.
Apples and pears falling from trees, grapes hanging from vines, and here in the office, home-grown zucchini are given away in all sizes, because colleagues with their own garden aren’t able to eat everything on their own.
Nature itself might be wasteful, but the food industry and humankind are even worse. One in eight items bought at the grocery store will be thrown out without ever being eaten. Restaurants, cafes and bakeries have to follow very strict requirements and dispose of much at the end of the day. And a lot of products that were produced and grown, don’t even make it to the market… Carrots are deemed too crooked and a yoghurt container could me missing a lid.
A digital transformation is helping everyone fight food waste. Buying food at reduced prices, cooking interesting recipes from ingredients you might not even think go together, and even artificially and automatically reducing prices for certain soon to expire products in supermarkets.
We’ve all been there. Hungry and shopping without a grocery list… NOT a good idea. You bought things that weren’t just expensive, but also that you don’t end up using or eating because they’re not as good as you expected. Oh and that toilet paper you really needed? Forgot it. So you could say lists are important. They can help you improve performance and conversion rates on your own site!
It doesn’t always require a big relaunch to make an impact. To know which parameters are important at all times, a checklist is helpful. And voilà. In the last part of our series, we focused on conversion rates and performance optimisation.
A few days ago we all looked into the sky. There was a partial lunar eclipse on 16 June, then a strawberry moon in July. The moon landing was just 50 years ago! That’s one small step for a man, one giant leap… Well you know the rest.
Since then, the internet has been bubbling with moon content. We’re taking this as an opportunity to use the reading tips today to make content recs and, just this once, to refer to videos and podcasts. We also want to draw connections between space travel and digitisation.
What’s easy to do in B2C is hard to do in business-to-business. Excite users, create loyalty, and have them as returning shoppers. But why is that so tough? Quite simply, it’s because you can assume that people have a wall up when they come through the office entrance.
With a view to creative marketing strategies and close customer relationships, this attitude is completely counterproductive. After all, even in B2B, decisions are made by people who don’t want to forget their gut feeling from 8 am to 5 pm, but want to be inspired by a similarly good experience as with private online shopping. B2C strategies and measures can also work with business customers.
A perennial favourite among optimisation suggestions: personalisation. Haven’t tried it? You’re gonna. In the digital business, what employees have to do with personal consulting services in local commerce has to be tackled differently.
15 terabytes of mobile video traffic is generated and US$20,928 is sent over PayPal worldwide in 10 seconds. Our lives are rapidly being digitised.
Cutting-edge technology (like smart thermostats, virtual assistants, and personalised services) are available to consumers. This results in new and increasing customer expectations that companies must meet in the context of digital transformation.
The processes and roles in digital commerce should change to respond to these new circumstances. Not only is a new mentality needed, but new positions and methods as well. They need a great ability to change as well as agility and team spirit to achieve business success in the digital era.
In our updated white paper »Digital Transformation Challenges for Marketing, Sales, and IT« we provide a comprehensive and pragmatic overview of the current state of digitisation. Then we show which success factors of digital transformation companies should use to win the digital race.