If a marketing action has generated a lot of attention, the potential customer will eventually land on the shop site. There are a lot of almost-perfect online shops, but also many which have not yet understood how to sell their products online: the wrong categorisation, poor usability, or missing payment options. There are pitfalls everywhere. This is why Handelskraft puts shops from all branches through their paces.
E-commerce just keeps growing – not only in Germany: even in our neighbouring countries, the shopping mania via desktop and smartphones only knows one direction – upwards. A good reason to take a closer look at a neighbour who is particularly interesting for German retailers.
Skilled craftsmanship and digitisation. If you don’t think one can benefit from another, the results of the 2019 Shop Áwards should be the final nail in the coffin to put that reasoning to bed. After all, whoever succeeds in transferring classic retail virtues from analogue to digital, and with great success, rightly deserves the coveted … Continue reading "WÜRTH receives the 2019 Shop Award"