The Holy Grail of Personal Data – Putting GDPR to the Test

Amazon knows us better than most of our friends. Accurate product suggestions and personalised advertising ensure that your opinion of them is full of enthusiasm instead of irritation, because such features are expected when it comes to online shopping. But what’s the price we’re paying for this convenience? Thanks to the GDPR, civil rights activist, … Continue reading "The Holy Grail of Personal Data – Putting GDPR to the Test"

Social commerce: Imitation is the sincerest form of flattery

The past few months have brought new developments from Facebook and others. Younger platforms and other large companies have been trying to gain their share of the marketplace as well. Even though these products from these companies are new, they take into account what went well for others, and what’s flopped.

Money isn’t growing on trees, but it’s showing up in your old wardrobe

If you believe a survey by Greenpeace, you’ll believe over one billion unused garments are stored in German closets. Not just moths, even savvy economists recognise a certain potential here. Environmentally conscious people are fighting against the wasteful use of our outer layers anyway. The key phrase: second hand!

To do, or not to do business with a logistics service provider? That is the question [5 reading tips]

Logistics is always on the move. Companies and logistics service providers are always developing new solutions to deliver products not only quickly, but also as conveniently and sustainably as possible. Whether with messengers or robots, with vans, cargo bikes, or drones. Retailers have been investing in end-customer delivery with their own fleets for a long … Continue reading "To do, or not to do business with a logistics service provider? That is the question [5 reading tips]"

The (e)-bike as a driver for new business models [5 reading tips]

Mobility is progressing. People and data flow together on the way. New technological developments and changing digital lifestyles allow global society to be mobile and not stand still. The car has lost its traditional meaning and has turned into a rolling data vehicle, which offers more and more possible experiences. Meanwhile bikes are getting popular … Continue reading "The (e)-bike as a driver for new business models [5 reading tips]"

Returns: blessing or curse?

Many people like to do their shopping online because it offers the possibility to access millions of products and services from everywhere anytime they want. However for most people online shopping still includes two critical issues: