Increased Reach, Active Tracking: Netto eStores Uses SEO and Web Analytics to Reach the Next Goal on Its Digital Roadmap [Success Story]

»Brutto«, the German word for gross (e.g. gross income), is Italian and means »brutal, ugly, mean«. Since the Renaissance, this word has been used in economic contexts to refer to a sum without deductions, for example the monthly salary before taxes and insurance are deducted. »Netto«, the German word for net (e.g. net profit), is … Continue reading "Increased Reach, Active Tracking: Netto eStores Uses SEO and Web Analytics to Reach the Next Goal on Its Digital Roadmap [Success Story]"

Service and Shopping from One Source in B2B – KWS SAAT on Course for Innovation with Multi-Cloud Salesforce DXP [Success Story]

Hardly any other industry in Germany has made as much digital progress in recent years as the agricultural industry. This does not only include GPS-controlled sowing and harvesting machines as well as satellites that measure fields; logistics and procurement in the agricultural industry are also already at a highly, partly fully digitised level in many … Continue reading "Service and Shopping from One Source in B2B – KWS SAAT on Course for Innovation with Multi-Cloud Salesforce DXP [Success Story]"

E-Food in Times of Corona: The bofrost* Online Shop Is Booming [Success Story]

It does not happen all that often these days that the doorbell rings. No one comes around spontaneously anymore, and anyone doing so would make himself liable to prosecution – or at least look suspicious: the coronavirus (COVID-19) has a tight grip on the world. Habits are changing: we buy more toilet paper and less … Continue reading "E-Food in Times of Corona: The bofrost* Online Shop Is Booming [Success Story]"

Returns: Looking for solutions, the struggle is real! [5 Reading Tips]

Returning products could be called an »international pastime«. German online shoppers return the most often. A PostNord survey shows that more than half (53%) of German customers posted at least one return last year, followed by the Netherlands (52%) and France (45%). The fact that customers have been able to exchange products by law within … Continue reading "Returns: Looking for solutions, the struggle is real! [5 Reading Tips]"

E-Commerce in Africa: DHL does logistics and online retail [5 reading tips]

Being able to buy a product any time, anywhere is a reality in many countries today. This is ensured by constant technological progress and improving infrastructure. 71 per cent of European online shoppers are now shopping across borders. But there are still regions where cross-border e-commerce is a huge challenge. Africa is a good example. … Continue reading "E-Commerce in Africa: DHL does logistics and online retail [5 reading tips]"