E-commerce just keeps growing – not only in Germany: even in our neighbouring countries, the shopping mania via desktop and smartphones only knows one direction – upwards.
A good reason to take a closer look at a neighbour who is particularly interesting for German retailers.
Microbrands have been producing more and more B2C brands for years. They are incessantly taking market share from traditional companies, putting some of them in distress.
But what do these small companies have that the big players don’t? And what can market leaders still learn from small companies?
Returning products could be called an »international pastime«. German online shoppers return the most often. A PostNord survey shows that more than half (53%) of German customers posted at least one return last year, followed by the Netherlands (52%) and France (45%).
The fact that customers have been able to exchange products by law within 14 days without giving any reason since 2000 has significantly contributed to the »misuse« of the customer-friendly right of withdrawal. According to researchers from the University of Bamberg, an estimated 280 million returns took place in Germany in 2018 (this means that 532 orders per minute will be returned).
Of course, this has its effects. Returns have become the biggest problem in e-commerce and it is inevitable to ask yourself: How can online retailers solve this problem? How do companies manage to minimise returns sustainably – not only in terms of the environment but also in terms of business success?
Summer’s within reach. After you do a quick check of an outdoor furniture store during lunch, you decide to order a simple hammock chair for home. Choosing the right colour and size is not a problem either. That same evening, your smartphone rings and a car with that new piece of jewellery is on your own doorstep. But how’s that possible?
IoT, business intelligence, self-driving cars, big data – This multitude of buzzwords is shaping our future. They all are smartly connected to produce supply chain management 4.0 and take customer satisfaction to a new level.
Being able to buy a product any time, anywhere is a reality in many countries today. This is ensured by constant technological progress and improving infrastructure. 71 per cent of European online shoppers are now shopping across borders. But there are still regions where cross-border e-commerce is a huge challenge.
Africa is a good example. Although the region is still struggling with many obstacles, it holds great potential for online retail. We all know: »First come, first serve.« So does DHL and it’s recognised such potential and taken on this niche market early on.
30 March 2019 will go down in history. For the first time, the European Union is shrinking, as it’ll lose one of its members that day. In accordance with Article 50 of the Treaty of the European Union, British Prime Minister Theresa May led the exit process after almost 52 per cent of UK citizens voted to leave in 2016. The exit agreement between the EU and UK, which had been negotiated for years, failed before the British House of Commons. A consequence might be a so-called hard Brexit, without binding regulations between the two parties. What consequences does this have for the current state international online retail? Will this huge amount of chaos also hurt online shopping?
Online shopping has long been a fixture in German retail. But there are certain sectors that are slower to keep up. According to a recent survey by Digital Association of Germany Bitkom, online grocery, despite its growth, hardly reaches any new customers. How’s that possible?
The e-food market is also facing a major challenge: the supply of luxury foods. To master this, supermarkets, discounters and retailers are striving for a sustainable business model.
Today, we’ll explain what the current state of this unique industry is and what trends are emerging for efficient and enticing logistics.
Amazon knows us better than most of our friends. Accurate product suggestions and personalised advertising ensure that your opinion of them is full of enthusiasm instead of irritation, because such features are expected when it comes to online shopping.
But what’s the price we’re paying for this convenience? Thanks to the GDPR, civil rights activist, journalist, and economist Katharina Nocun requested all her data Amazon collected about her then went through it, and was astounded by what she found.
Christmas time is near. Consumers are buying gifts, retailers are stocking up, and parcel deliverers are gearing up to handle the mountains of boxes and avoid messy deliveries.
What can retailers and manufacturers look out for, make sure their shipments arrive on time and their customers are happy?
The past few months have brought new developments from Facebook and others. Younger platforms and other large companies have been trying to gain their share of the marketplace as well. Even though these products from these companies are new, they take into account what went well for others, and what’s flopped.
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