Prof. Drosten is pleased. The chief virologist of the Charité Hospital in Berlin, who has become a media star with his daily podcast on NDR Info and thanks to whom hundreds of thousands of laypeople are suddenly talking about viral envelopes, PCR tests and antibody serums, recently made the following observation: the isolation is effective. … Continue reading "E-Food: Good Things Come to Those Who Order [5 Reading Tips]"
E-commerce just keeps growing – not only in Germany: even in our neighbouring countries, the shopping mania via desktop and smartphones only knows one direction – upwards. A good reason to take a closer look at a neighbour who is particularly interesting for German retailers.
Microbrands have been producing more and more B2C brands for years. They are incessantly taking market share from traditional companies, putting some of them in distress. But what do these small companies have that the big players don’t? And what can market leaders still learn from small companies?
30 March 2019 will go down in history. For the first time, the European Union is shrinking, as it’ll lose one of its members that day. In accordance with Article 50 of the Treaty of the European Union, British Prime Minister Theresa May led the exit process after almost 52 per cent of UK citizens … Continue reading "No deal! What’ll Brexit do to online retail?"
Online shopping has long been a fixture in German retail. But there are certain sectors that are slower to keep up. According to a recent survey by Digital Association of Germany Bitkom, online grocery, despite its growth, hardly reaches any new customers. How’s that possible? The e-food market is also facing a major challenge: the … Continue reading "E-Food — The last mile is the biggest challenge [5 Reading Tips]"
Amazon knows us better than most of our friends. Accurate product suggestions and personalised advertising ensure that your opinion of them is full of enthusiasm instead of irritation, because such features are expected when it comes to online shopping. But what’s the price we’re paying for this convenience? Thanks to the GDPR, civil rights activist, … Continue reading "The Holy Grail of Personal Data – Putting GDPR to the Test"