SEO and SEM

SEO and SEM are important parts of a successful campaign in online marketing. SEO stands for search engine optimisation and includes all measures which help in search engine optimisation. For instance, meta-tags on a homepage are a SEO measure which can ensure better placement in search results. In contrast, SEM stands for search engine marketing: targeted advertising in search engines, e.g. via keyword advertising. Both SEO and SEM help make websites more visible in search engines like Google. In this context, we report on changes to Google’s algorithms and give tips for a SEO optimised homepage.

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Using Google advertising for a perfect and comprehensive customer experience [5 Reading Tips]

Google, Suchmaschinewerbung, Display-Anzeige
Image by Gerd Altmann from Pixabay

From search to inspiration to final purchase, mobile users interact with multiple touchpoints along the entire customer journey. Consumers currently have less time and more and more options to choose from. The goal for companies is to reach customers at the right time with the best offer.

It’s also reflected in the way that advertising looks today, where and how it works. It’s in tempting and highly consumable formats, it’s a staple of customer engagement, winning through mobile, seamless experiences on and between every channel. Not to mention their functionality as a success.

Two weeks ago, Google presented its new advertising formats at the annual Marketing Live Conference. A clear trend emerged. In addition to AI, visuals are becoming more and more important in the world of online advertising. Which formats are specifically involved? We’ve put together the most important innovations for you.

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From mobile commerce to science – What’ll PWAs conquer next?

Smartphone Skateboarder
Source: pixabay 

Anyone who wants to digitize today doesn’t need an app anymore. There’s long been a smarter solution to meet today’s user requirements: Progressive Web Apps. By combining the features of a mobile-optimised website with the usability of an app, they significantly enhance the user experience, not just from an end-user perspective, but also from a business perspective. Today we’ll show you the advantages of this new technology based on different use cases from the digital business, and also on a very special example from the successful cooperation of dotSource with science.

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The Reign of »Featured Snippets« [5 Reading Tips]

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Source: pexels.com

User behaviour is constantly changing. The use of the smartphones is increasing in compared to desktop and virtual assistants are spreading. This development, in turn, obviously affects search behaviour. Google has recognised this tendency and continues to adapt to this (search) reality. Featured Snippets are a consequence of this.

Today, we’ll explain why companies shouldn’t underestimate this search result format and what they should pay particular attention to.

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Social commerce: Imitation is the sincerest form of flattery

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Source: Unsplash

The past few months have brought new developments from Facebook and others. Younger platforms and other large companies have been trying to gain their share of the marketplace as well. Even though these products from these companies are new, they take into account what went well for others, and what’s flopped.

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SEO in the Mobile Era: 7 Tips for Google’s Mobile First Index [Updated white paper]

SEO in the Mobile Era dotSource White Paper
Download the white paper now!

“Not without my smartphone” – This is how daily life in the age of mobile Internet is. We want to be online any time, anywhere. Over half of Germans now surf the web on the go – 30 per cent even daily. Mobile Internet consumption should continue to increase over the next few years. Users aren’t the only ones putting pressure on companies to optimise for mobile – Google is too.

Other mobile devices, like smartwatches and voice assistants, have changed user behaviour. Voice search, in particular, has been one of the biggest changes. By 2020, 50% of all Google searches should be based on voice input. It’s faster to say something than type with a keyboard, and users will still be able to find the information, the inspiration, or the products they want.

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20 years of Google: Happy Birthday! Let’s look deep into our crystal ball.

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Source: pexels

Google, we’re not getting any younger! Two decades have passed since the founding of the Internet giant. In our series »20 Years of Google«, we have looked at the history of the company in recent weeks. The »G« of »GAFA«, like others, started in the garage and in two decades changed the face of the Internet.

And end to their longstanding success probably won’t happen anytime soon, as Google, despite setbacks, manages to succeed overall.

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(9 vote(s), average: 4.89 out of 5)
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20 years of Google: The pocket-sized revolution

Quelle: pixabay
Quelle: pixabay

Six or seven years ago, it was above all the older generations who were astonished by people staring at small electronic devices in subways, streets, and cafés. What are they doing? And why aren’t they reading newspapers or books? Just moving their thumbs over a screen almost to a rhythm.

The smartphone is probably one of the most important inventions of the 21st century for consumers… and unsurprisingly, Google is one of the drivers of this pocket-sized revolution. So, in the fifth article in the 20 years of Google series, we’ll explore the question of how a search engine company could develop software called Android, which millions of people use every day.

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20 years of Google: Discovery of the world

Grafik:tokyo finder
Photo:tokyo finder
1492: A troop of sailors under Christopher Columbus reaches an island in the Bahamas and unknowingly discover a new continent. Unintentionally, because they really wanted to find a sea route to India – they had simply lost their way. An error that eventually leads to the colonisation of America and introduces an epochal change.

But also a mistake that is difficult to repeat today. Because »digital maps« have become powerful tools. The third article in the series »20 Years of Google« therefore raises the question of how we move through the world at the beginning of the 21st century thanks to Google Maps.

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20 years of Google: SEO forever and ever?

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Source: pixabay

At the beginning of the 2000s, tens of billions of websites were already indexed by the Google search engine. What sounds good to curious users at first glance was like finding a needle in a haystack when looking for a particular site. Larry Page and Sergey Brin were therefore not the first search engine operators who came up with the idea that they’d have to »rate« websites according to their content. With innumerable evaluation factors – some secret, some public – Google managed to take on an undisputed pioneering role.

This article in the “20 Years of Google” series is therefore concerned with the way we find the right website today, the consequences of writing on websites, and the SEO optimisation of today will still exist in the future.

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20 years of Google: Out of a garage

Photo:Christian Jensen
Photo:Christian Jensen

It’s been almost 20 years since one of the largest and most successful companies in the world was founded: Google. Although the domain “www.google.com” was already registered in 1997, it was only on 4 September 1998 that the company “Google” was officially founded. Reason enough to take a closer look at Google’s past, present, and future: What makes the company so successful? What consequences do Google’s products have on the economy, society, and politics? And where is the journey of Alphabet Inc., founded in 2015, going in a world dependent on data?

Until 4 September, Handelskraft will be publishing articles on exactly these topics. The beginning is a look into the past: At a time when the Internet was still some sort of wild west, and no one could’ve predicted “GAFA”, Larry Page and Sergey Brin founded a company that was essential to satisfy an ancient human need: Access to any information as uncomplicated as possible.

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