SEO and SEM

SEO and SEM are important parts of a successful campaign in online marketing. SEO stands for search engine optimisation and includes all measures which help in search engine optimisation. For instance, meta-tags on a homepage are a SEO measure which can ensure better placement in search results. In contrast, SEM stands for search engine marketing: targeted advertising in search engines, e.g. via keyword advertising. Both SEO and SEM help make websites more visible in search engines like Google. In this context, we report on changes to Google’s algorithms and give tips for a SEO optimised homepage.

Digital Marketing for Higher Visibility in the Fashion World: How LERROS Improved Its Online Presence While Reducing Its Costs [Case Study]

17. March 202017. March 2020by Franziska Kunz 0

Innovative digital marketing for higher visibility LERROS Success Story — Download the LERROS Case Study for free now!

Attractiveness lies in the eye of the beholder. Those who clear out their wardrobe and ask themselves how they ever found some of the older pieces so beautiful that they spent money on them know this, too.

Fashion brands face this challenge time and time again: they have to offer something that customers find attractive and want to buy. But before they can do so, they must find a variety of ways – especially in the digital age – to be visible enough in order for customers to even come across their collection. In barely any other sector, the competition over online visibility is fiercer than in the fashion industry. The renowned German manufacturer LERROS Moden GmbH from Neuss in North Rhine-Westphalia is also presented with this challenge. So how has the renowned menswear brand managed to significantly increase its online visibility in a cost-effective manner?

Continue

(1 vote(s), average: 5.00 out of 5)

Platforms, Platforms, and More Platforms: Great User Experiences Aren’t Exclusive to Certain Industries

15. August 201926. August 2019by Franziska Kunz 0

Plattform Kundenversprechen Handzeichen — Sources: iStock

Platforms. Really? Yes really. A buzzword, especially in e-commerce, that really isn’t losing any importance. But… Everyone wants to build a platform. Brands, retailers, and manufacturers kept asking themselves: Platforms, yes or no? But now they’re asking themselves which platform they want to integrate with. The answer is pretty simple. Go where your customers are.

And where are your customers? They are where the widest range of products and service are available. They’re where they can choose from this offer. Whatever is the easiest, fastest, and best priced. They’re shopping where it’s an experience. After all, those are the added values that go into creating an outstanding user experience – the sacred customer experience. And through platforms, brands, retailers, and manufacturers are able to fulfil that customer promise.

What the platforms of this time promise and why they’re so successful, will be brought to you today.

Continue

(9 vote(s), average: 5.00 out of 5)

Best Practice Content commerce E-Commerce (General) Fashion International Online Marketing SEO and SEM

Conversion Optimisation: A Checklist for More Success [Part 4]

8. August 201926. August 2019by Franziska Kunz 0

Conversion-Optimierung – Die Checkliste für mehr Erfolg im E-Commerce — Source: pixabay

We’ve all been there. Hungry and shopping without a grocery list… NOT a good idea. You bought things that weren’t just expensive, but also that you don’t end up using or eating because they’re not as good as you expected. Oh and that toilet paper you really needed? Forgot it. So you could say lists are important. They can help you improve performance and conversion rates on your own site!

It doesn’t always require a big relaunch to make an impact. To know which parameters are important at all times, a checklist is helpful. And voilà. In the last part of our series, we focused on conversion rates and performance optimisation.

Continue

(9 vote(s), average: 5.00 out of 5)

Design and Usability E-Commerce (General) Mobile Commerce Online Marketing Product Data Management SEO and SEM Social Web Statistics, Data, Facts

Conversion optimisation – Customer loyalty tips for improved user experience and more success in e-commerce [part 3]

25. July 201925. July 2019by Franziska Kunz 0

Conversion-Optimierung durch Kundenvertrauen Handshake — Source: pixabay

If you want to increase the conversion rate of your online shop, you have to invest in your customers to build trust. Gaining confidence leads to success on many levels. Above all, a renowned seal of quality should be mentioned, but also a high-quality design, transparency in data entry in the registration and checkout process, and not least positive feedback from previous customers, which is prominently staged, create trust. In the third part of this series you’ll learn how you can win over at first glance and thereby ensure long-term customer loyalty: »Conversion optimisation – Tips for better user experience and more success in e-commerce«.

Continue

(9 vote(s), average: 4.89 out of 5)

Best Practice Design and Usability Mobile Commerce Online Marketing SEO and SEM Social Web

Searching and finding – Tips for a better user experience and more success in e-commerce [Part 2]

21. June 201921. November 2019by Franziska Kunz 0

Suche Fernglas Conversion Optimierung — Source: pixabay

There’s no conversion optimisation without search optimisation. When users are asked which qualities they find particularly important in an online store, the search function occupies an important position. No wonder that various providers have placed themselves on the market here to create a comprehensive and user-friendly search.

But for products to be found through an internal search, you’ll depend on consistent data from the ERP, PIM, and MDM. In other words: shop owners often spend a lot of time and money on contemporary web design, on individual product descriptions, emotional headlines, and keyword optimisation for search engines.

But something else is forgotten. Product data in the background has to be optimised. What you should pay attention to in order to increase the conversion rates via the improved search function, will be shown to you today in the second part of our series: »Conversion optimisation – Tips for better user experience and more success in e-commerce«.

Continue

(10 vote(s), average: 5.00 out of 5)

Design and Usability E-Commerce (General) Mobile Commerce Online Marketing Product Data Management SEO and SEM

Using Google advertising for a perfect and comprehensive customer experience [5 Reading Tips]

27. May 201920. May 2019by Sara Herrera 0

Google, Suchmaschinewerbung, Display-Anzeige — Image by Gerd Altmann from Pixabay

From search to inspiration to final purchase, mobile users interact with multiple touchpoints along the entire customer journey. Consumers currently have less time and more and more options to choose from. The goal for companies is to reach customers at the right time with the best offer.

It’s also reflected in the way that advertising looks today, where and how it works. It’s in tempting and highly consumable formats, it’s a staple of customer engagement, winning through mobile, seamless experiences on and between every channel. Not to mention their functionality as a success.

Two weeks ago, Google presented its new advertising formats at the annual Marketing Live Conference. A clear trend emerged. In addition to AI, visuals are becoming more and more important in the world of online advertising. Which formats are specifically involved? We’ve put together the most important innovations for you.

Continue

(8 vote(s), average: 5.00 out of 5)

E-Commerce (General) Mobile Commerce Online Marketing Reading Tips of the Week SEO and SEM

From mobile commerce to science – What’ll PWAs conquer next?

21. February 201915. February 2019by Franziska Kunz 0

Smartphone Skateboarder — Source: pixabay

Anyone who wants to digitize today doesn’t need an app anymore. There’s long been a smarter solution to meet today’s user requirements: Progressive Web Apps. By combining the features of a mobile-optimised website with the usability of an app, they significantly enhance the user experience, not just from an end-user perspective, but also from a business perspective. Today we’ll show you the advantages of this new technology based on different use cases from the digital business, and also on a very special example from the successful cooperation of dotSource with science.

Continue

(6 vote(s), average: 5.00 out of 5)

Best Practice Design and Usability E-Commerce (General) Internal Jena Mobile Commerce Online Marketing SEO and SEM Statistics, Data, Facts

The Reign of »Featured Snippets« [5 Reading Tips]

11. February 20197. February 2019by Sara Herrera 0

suche, augen, frau, google — Source: pexels.com

User behaviour is constantly changing. The use of the smartphones is increasing in compared to desktop and virtual assistants are spreading. This development, in turn, obviously affects search behaviour. Google has recognised this tendency and continues to adapt to this (search) reality. Featured Snippets are a consequence of this.

Today, we’ll explain why companies shouldn’t underestimate this search result format and what they should pay particular attention to.

Continue

(5 vote(s), average: 5.00 out of 5)

E-Commerce (General) Online Marketing Reading Tips of the Week SEO and SEM

Social commerce: Imitation is the sincerest form of flattery

4. October 2018by Franziska Kunz 1

drei Mädels mit Smartphone — Source: Unsplash

The past few months have brought new developments from Facebook and others. Younger platforms and other large companies have been trying to gain their share of the marketplace as well. Even though these products from these companies are new, they take into account what went well for others, and what’s flopped.

Continue

(8 vote(s), average: 5.00 out of 5)

Best Practice Content commerce Design and Usability E-Commerce (General) Facts Fashion International Mobile Commerce SEO and SEM Shipping Trade Social Commerce Social Web

SEO in the Mobile Era: 7 Tips for Google’s Mobile First Index [Updated white paper]

7. September 20186. September 2018by Sara Herrera 0

SEO in the Mobile Era dotSource White Paper — Download the white paper now!

“Not without my smartphone” – This is how daily life in the age of mobile Internet is. We want to be online any time, anywhere. Over half of Germans now surf the web on the go – 30 per cent even daily. Mobile Internet consumption should continue to increase over the next few years. Users aren’t the only ones putting pressure on companies to optimise for mobile – Google is too.

Other mobile devices, like smartwatches and voice assistants, have changed user behaviour. Voice search, in particular, has been one of the biggest changes. By 2020, 50% of all Google searches should be based on voice input. It’s faster to say something than type with a keyboard, and users will still be able to find the information, the inspiration, or the products they want.

Continue

(7 vote(s), average: 5.00 out of 5)

E-Commerce (General) Mobile Commerce Online Marketing SEO and SEM