B2B Commerce Pioneer Thanks to an MVP: Röchling Implements Modern Experience Platform for Highly Diverse Products [Success Story]

We can find Röchling products practically everywhere we go – in cars, on bouldering walls, on playgrounds. The semi-finished products of the world’s leading manufacturer of engineering plastics are available in three basic shapes: sheets, blocks and rods. However, the three basic products are required in countless variants, which makes it so difficult to map … Continue reading "B2B Commerce Pioneer Thanks to an MVP: Röchling Implements Modern Experience Platform for Highly Diverse Products [Success Story]"

Tech Talk Instead of Buzzword Bingo: Tech-telmechtel with Microservices [Interview]

New month. New series of articles. Welcome to our new Handelskraft format: Tech-telmechtel (a blended word consisting of »tech« and the German word »Techtelmechtel«, meaning a short relationship/flirt). From now on, there will be plenty of first-hand tech insights every week  That would already be too many buzzwords for Mirco, but he took part in … Continue reading "Tech Talk Instead of Buzzword Bingo: Tech-telmechtel with Microservices [Interview]"

Innovation in the Fashion Retail Industry: ESPRIT Starts the Race to Catch up with the Dominant Online Players with a New Brand Image and Modern System Landscape [Success Story]

Experience, marketing, omnichannel. Welcome to the buzzword bingo. This is what you would think. However, we all know: even buzzwords have their justification – at least most of them. The tricky part is to make something out of these buzzwords of the moment. In other words: successful business. There is also much more behind the … Continue reading "Innovation in the Fashion Retail Industry: ESPRIT Starts the Race to Catch up with the Dominant Online Players with a New Brand Image and Modern System Landscape [Success Story]"

E-Procurement via BIOS Sets International Standards: BayWa Handles the Needs of All Its Employees with a Central Platform

The pens are out of ink. Or they have disappeared. There are also no more envelopes – such situations happen in the office every day, calling for replenishment via the internal procurement system. However, employees do not only get office supplies from their employers: computers, tablets, smartphones – in short: hardware – is another important … Continue reading "E-Procurement via BIOS Sets International Standards: BayWa Handles the Needs of All Its Employees with a Central Platform"

Five Recommendations on Product Experience Management from Akeneo’s Global B2B Survey 2020

Our partner Akeneo is one of the leading providers of PIM systems worldwide. With Akeneo, companies bring together all the data relevant to a product and can channel intelligently which data is displayed where and when. In today’s guest article, Akeneo summarises what it takes to provide brands, retailers and manufacturers with a consistent and … Continue reading "Five Recommendations on Product Experience Management from Akeneo’s Global B2B Survey 2020"

Single Source of Truth Instead of Data Silos: Analytik Jena Ready for Digital Business with New PIM & MDM Software [Success Story]

Companies whose history dates back to the German reunification can rely on several years of experience and expertise in their industry. They know how their customers tick and what they want. This knowledge is crucial in highly competitive markets in order to acquire new customers and convince them with quality and service. After all, an … Continue reading "Single Source of Truth Instead of Data Silos: Analytik Jena Ready for Digital Business with New PIM & MDM Software [Success Story]"

Digital Business Compass: Handelskraft 2020 »Digital Intellect« Now Available for Download!

Trends are no longer what they once were. There is no »For real?«, no wow effect, no shock. A solution, a service or a mindset does not necessarily have to be something completely new in order to have the potential to become a trend. Just take a look at long-time favourites: personalisation, big data (the … Continue reading "Digital Business Compass: Handelskraft 2020 »Digital Intellect« Now Available for Download!"

Crisis Management: Do’s & Don’ts for Good Publicity [5 Reading Tips]

Effectively dealing with the pandemic and mitigating the adverse effects of the economic shutdown is quite a challenge for leading companies: they have to cope with high financial losses while providing support for others. The last few months have shown how leading companies successfully and sometimes less successfully face up to their social responsibility, how … Continue reading "Crisis Management: Do’s & Don’ts for Good Publicity [5 Reading Tips]"