When computers found their way into science and companies in the 1950s, they still required a lot of know-how in programming. Only with the introduction of graphical user interfaces in the 1980s, the triumph among private users started. The Internet became one of the biggest innovations of the last century. Because of the invention and … Continue reading "IT Is Everybody’s Business. Now More Than Ever! [5 Reading Tips]"
Effectively dealing with the pandemic and mitigating the adverse effects of the economic shutdown is quite a challenge for leading companies: they have to cope with high financial losses while providing support for others. The last few months have shown how leading companies successfully and sometimes less successfully face up to their social responsibility, how … Continue reading "Crisis Management: Do’s & Don’ts for Good Publicity [5 Reading Tips]"
Online? No problem. MVP? No problem. Last week, we proved with the debut of the Handelskraft Conference 2020 Online Edition that we are able to pull this off under enormous time pressure and extreme conditions. Up to the day of the conference, we experienced 16 exciting days between »Oh my God«, corona master plan and … Continue reading "Online MVP #HK20STR – We Made It! [Recap]"