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»When I grow up, I want to be a storyteller«. Who, if not Sven, tells the coolest stories and manages to explain even the most abstract topics and the most challenging projects in such a way that everyone not only understands them, but also absolutely loves them? And guess what: today, he’s our interview guest. … Continue reading "Tech Talk, Low Code & Agricultural E-Commerce: Tech-telmechtel with Salesforce B2B Commerce Cloud [Interview]"
hagebau, *bofrost, Bader, heine, Otto – Martin knows them all. Not only does he know the companies, but also their pain points. Together with his team, he has been taking care of successful e-commerce projects, mainly based on SAP Commerce, for almost 15 (!) years. Now he and Erik, our cloud services team lead, have … Continue reading "Tech Talk: All Good Things Come in Threes. Tech-telmechtel with Business Monitoring [Interview]"
Quality is made up of three elements: the sum of all characteristics, the quality of all characteristics and the sum of all individual values. With the wide range of opportunities offered by the digital age, the quality standards expected by users are increasing as well. Without a doubt, there is more to the quality of … Continue reading "Flexible Solutions for Complex Processes: PRECITOOL Creates Optimal User Experiences Thanks to B2B Multi-Client Platform [Success Story]"
Germany is the country of DIY stores. Nowhere else in the world are there so many stores for gardening, building and DIY supplies per capita as in the land of the alleged poets and thinkers. The industry’s e-commerce is flourishing as well. With more than 270 branches in Germany, FISHBULL Franz Fischer Qualitätswerkzeuge GmbH from … Continue reading "If You’re Going to Do It, Do It Right! Sonderpreis Baumarkt Starts into a Successful Digital Future with a New PIM Solution and Modern System Architecture [Success Story]"
So, who reads the last page of a new book first? Who scrolls down to the reviews first and then back to the product? Today you do not have to »cheat« because you will get last but not least right at the start. Why? Because it is particularly this answer in the Tech-telmechtel talk that … Continue reading "Tech Talk with an All-Rounder: Tech-telmechtel with PIM and MDM [Interview]"
We can find Röchling products practically everywhere we go – in cars, on bouldering walls, on playgrounds. The semi-finished products of the world’s leading manufacturer of engineering plastics are available in three basic shapes: sheets, blocks and rods. However, the three basic products are required in countless variants, which makes it so difficult to map … Continue reading "B2B Commerce Pioneer Thanks to an MVP: Röchling Implements Modern Experience Platform for Highly Diverse Products [Success Story]"
New month. New series of articles. Welcome to our new Handelskraft format: Tech-telmechtel (a blended word consisting of »tech« and the German word »Techtelmechtel«, meaning a short relationship/flirt). From now on, there will be plenty of first-hand tech insights every week That would already be too many buzzwords for Mirco, but he took part in … Continue reading "Tech Talk Instead of Buzzword Bingo: Tech-telmechtel with Microservices [Interview]"
Experience, marketing, omnichannel. Welcome to the buzzword bingo. This is what you would think. However, we all know: even buzzwords have their justification – at least most of them. The tricky part is to make something out of these buzzwords of the moment. In other words: successful business. There is also much more behind the … Continue reading "Innovation in the Fashion Retail Industry: ESPRIT Starts the Race to Catch up with the Dominant Online Players with a New Brand Image and Modern System Landscape [Success Story]"
The pens are out of ink. Or they have disappeared. There are also no more envelopes – such situations happen in the office every day, calling for replenishment via the internal procurement system. However, employees do not only get office supplies from their employers: computers, tablets, smartphones – in short: hardware – is another important … Continue reading "E-Procurement via BIOS Sets International Standards: BayWa Handles the Needs of All Its Employees with a Central Platform"
Our partner Akeneo is one of the leading providers of PIM systems worldwide. With Akeneo, companies bring together all the data relevant to a product and can channel intelligently which data is displayed where and when. In today’s guest article, Akeneo summarises what it takes to provide brands, retailers and manufacturers with a consistent and … Continue reading "Five Recommendations on Product Experience Management from Akeneo’s Global B2B Survey 2020"