Project Management

Here you can find posts about the topic Project Management.

Personalisation Is Not One-Way Traffic – GRANIT PARTS Expands Digital Marketing with Salesforce Marketing Cloud

31. March 202031. March 2020by Franziska Kunz 0

Personalisation GRANIT PARTS Salesforce Marketing Cloud — Download the GRANIT PARTS Success Story for free now!

Personalisation – buzzword, trend, obsession. Whatever you want to call it: there is no way around personalisation for brands, retailers and manufacturers if they do not only want to be part of the battle for customer attention and loyalty, but also want to be at its forefront. And every step forward also brings new challenges. For example, it is one of these challenges that a targeted and individual customer approach must not be one-way traffic. Companies have to think and act in a cross-channel manner. Their customers have been doing this for a long time. Efficient marketing campaigns are required. The GRANIT PARTS Success Story shows what these campaigns should look like and how companies actually manage to keep up with the competition.

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(1 vote(s), average: 5.00 out of 5)

Online MVP #HK20STR – We Made It! [Recap]

27. March 202027. March 2020by Franziska Kunz 0

Online? No problem. MVP? No problem. Last week, we proved with the debut of the Handelskraft Conference 2020 Online Edition that we are able to pull this off under enormous time pressure and extreme conditions. Up to the day of the conference, we experienced 16 exciting days between »Oh my God«, corona master plan and »dotSource goes home office«. Within a very short time, everything that had been prepared intensively for more than a year was rethought, rebuilt and turned into a day that we will not forget so quickly for various reasons.

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(1 vote(s), average: 5.00 out of 5)

Allgemein Best Practice E-Commerce (General) Fairs and Events Internal Jena Partnerships Project Management

Digital Marketing for Higher Visibility in the Fashion World: How LERROS Improved Its Online Presence While Reducing Its Costs [Case Study]

17. March 202017. March 2020by Franziska Kunz 0

Innovative digital marketing for higher visibility LERROS Success Story — Download the LERROS Case Study for free now!

Attractiveness lies in the eye of the beholder. Those who clear out their wardrobe and ask themselves how they ever found some of the older pieces so beautiful that they spent money on them know this, too.

Fashion brands face this challenge time and time again: they have to offer something that customers find attractive and want to buy. But before they can do so, they must find a variety of ways – especially in the digital age – to be visible enough in order for customers to even come across their collection. In barely any other sector, the competition over online visibility is fiercer than in the fashion industry. The renowned German manufacturer LERROS Moden GmbH from Neuss in North Rhine-Westphalia is also presented with this challenge. So how has the renowned menswear brand managed to significantly increase its online visibility in a cost-effective manner?

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(1 vote(s), average: 5.00 out of 5)

Allgemein Best Practice E-Commerce (General) Fashion Online Marketing Project Management SEO and SEM

Best-of-Suite for the Best CRM: INNIO Relies on Salesforce Multi-Cloud Solution for Optimised Service Processes [Case Study]

3. March 202017. March 2020by Franziska Kunz 0

Best-of-Suite CRM INNIO Salesforce Success Story — Download the INNIO Case Study for free now!

The digital age is an age of inflationary superlatives. The best customer approach is more important than the largest product range. The best service beats the lowest price. The best user experience beats everything anyway. No matter which added values it is about, the fight for superlatives is justified because the company that offers the greatest added values will prevail in the end.

But how, for example, does one achieve better or even the best service and thus more quality in customer relationship management? In the current »INNIO Uses Next-Level CRM« success story, we show how even the most complex IT landscape can be turned into a platform that withstands the superlative mania and at the same time offers the best prerequisites for future-proof digital business.

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(2 vote(s), average: 5.00 out of 5)

Allgemein Best Practice E-Commerce (General) Partnerships Project Management

Selecting PIM and MDM Software – Comparing Product Information and Master Data Management Systems [Updated White Paper]

13. February 202012. February 2020by Franziska Kunz 0

What is the milling machine’s width? How high is it, how deep does it mill and how many watts does it have? In many areas, intelligent product information data management (PIM) is the key to sales success because the customer wants to know as precisely as possible what distinguishes the product he wants to purchase. No matter whether the customer informs himself online or wants to be convinced by a sales manager in a personal conversation: having all data relating to a product at hand has to be a priority in every company.

PIM software helps ensure that correct, complete and high-quality product data is immediately available and consistent across all channels. Because the number of distribution channels has increased as a result of digitisation, many existing systems can no longer live up to this requirement. Moreover, duplicates are often difficult to track down and usability is rather a reason for complaint than for joy for employees. But which data management system is the right one?

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(3 vote(s), average: 5.00 out of 5)

Allgemein Best Practice E-Commerce (General) Product Data Management Project Management

Magento 1 Soon To Be a Thing of the Commerce Past – 5 Tips for a Successful Shop Migration

27. January 202027. January 2020by Sara Herrera 0

Magento Update, Tips, Shop Migration — Source: Pexels edited by dotSource

The word migration usually does not arouse much enthusiasm, mainly because of the great effort behind it. However, this does not change anything about the fact that it is necessary. It is also true that the shop migration should be seen as an investment in the future – despite (or even more so because of) its often gigantic extent – since the migration is an excellent opportunity to modernise the existing commerce solution, which had reached its limits, in a competitive and future-proof way.

And if a provider removes a solution from its portfolio, you have no choice anyway but to deal with the topic and make the best of it – just like everyone whose shop has been based on Magento 1 so far. Because it will soon be a thing of the commerce past. Once and for all. From June 2020, Magento will no longer offer support for Magento Commerce 1, Magento Open Source 1 as well as older Magento Commerce 2 versions. So, dear shop operators with old Magento versions: migration is no longer optional, but obligatory.

For those who want to continue using Magento, we have summarised all the important information and tips for a successful shop migration in this article. Obviously, switching the provider is also an option worth evaluating, but this is a topic for another article 😉

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(4 vote(s), average: 5.00 out of 5)

Best Practice Design and Usability E-Commerce (General) International Magento Project Management Reading Tips of the Week

Personalisation Above the Clouds: De Gruyter Takes Customer Experience to a New Level with Salesforce Multi-Cloud

17. December 201916. December 2019by Franziska Kunz 0

Personalisation, De Gruyter, Salesforce Multi-Cloud — The De Gruyter and dotSource project teams at the release party on the dotSource rooftop terrace in Jena

It is no longer possible without personalisation! Many companies have understood by now that they have to offer their customers more than just a simple webshop with standard product images and clumsy descriptions which only makes reading easier for the search engine, but not for the customer.

If orders are made more difficult because forms have not been set up correctly or if there is no way to contact the company in case of queries, it is unlikely that the customer will come back.

So what has to be done to offer an all-round successful user experience? Personalisation must not only be a buzzword but must be lived. It is the foundation for the successful design of digital customer relationships. Today, we show you how this theory became business practice for our client De Gruyter.

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(4 vote(s), average: 5.00 out of 5)

Allgemein Best Practice E-Commerce (General) Internal Jena Partnerships Project Management

»Online Shop Only« in B2B – How MEVACO Succeeds in Translating Customer Focus from Analogue to Digital with Salesforce Service Cloud [Case Study]

3. December 20192. December 2019by Franziska Kunz 0

Onlineshop only B2B Mevaco Case Study — Download the case study for free now!

CRM kills Salespeople. As if. The success story of MEVACO shows that it should rather be called CRM supports Salespeople. Why? Because the suitable system and its networking ensure ideal processes. This, in turn, provides the basis for the measure of all things in terms of designing digital customer relationships: added values.

In the »As-A-Service-Age« and in B2B anyway, it is obvious to do everything to convince with first-class service. With the introduction of Salesforce Service Cloud, MEVACO GmbH managed to do exactly this because it allowed the company to have a sales department which – thanks to automation, system networking and pioneering technologies – not only meets customer demands in a personalised, but also efficient way.

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(8 vote(s), average: 5.00 out of 5)

Best Practice E-Commerce (General) Project Management

Microservices Instead Of Monolith: The Publisher C.H.BECK Is Restructuring Its Online Shop With Commercetools [Case Study]

19. November 201927. November 2019by Sara Herrera 0

Microservices Monolith C.H.BECK Case Study — Download the case study for free now!

Faster, more flexible, more efficient, more scalable, more performant. These five requirements are the Holy Grail of each online shop nowadays because customers expect lightning-fast loading times, simple operation and an up-to-date product range at all times. Companies, in turn, want to develop innovations quickly, optimise cost savings and attain maximum productivity.

With increasing growth and rising ambitions, however, outdated structures and solutions quickly reach their limits. Courage is required when it comes to digitalisation. C.H.BECK, the German market leader in the field of legal literature, therefore decided to break with its 15-year monolithic platform developed in-house and to rely on modern and flexible technologies. Keywords are microservices and cloud, technology partners are commercetools and Microsoft Azure.

In our new success story, we show how C.H.BECK managed to restructure its online shop with commercetools to make it fit for the future.

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(7 vote(s), average: 5.00 out of 5)

Allgemein Best Practice Book Trade E-Commerce (General) Partnerships Project Management

Salesforce Commerce Cloud provides smooth shopping experiences on EMP [Case Study]

12. November 201927. November 2019by Franziska Kunz 0

EMP Salesforce Commerce Cloud — Quelle: dotSource

Customers expect not only lightning-fast loading times, but also personalised product presentations in order to find the exact product they are looking for as quickly as possible, regardless of whether the purchase is made on a smartphone or a desktop or regardless of how many people access the website at the same time. Many customers nowadays take purchasing in efficient shops for granted.

By migrating to Salesforce Commerce Cloud, the biggest mail-order retailer of rock and entertainment merchandise products EMP wants to meet these demands even better. In cooperation with dotSource, the online shop was migrated and the existing heterogeneous system landscape was streamlined.

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(8 vote(s), average: 5.00 out of 5)

Allgemein Best Practice E-Commerce (General) Internal International Mail Order Trade Project Management