Product Data Management

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Successfully Network and Measure Commerce [5 Reading Tips]

connected commerce, omnichannel, otto
Source: Photo by Christiann Koepke on Unsplash

Future shopping experiences blend the offline and online worlds. A study by EHI proves that omnichannel retailers are fast among the top 1000 online stores.

 The combination of all distribution channels climbs to the second position of the most widely used digital business models and will determine the future of retail in addition to an online-only approach. »A classic multichannel strategy seems to be unpopular«, says e-commerce expert Christoph Langenberg from EHI.

Channel linking, however, requires a technical masterpiece. This keeps many small retailers from implementing appropriate services, so it’s mainly the top-selling retailers who rely on omnichannel strategies. Marketplace Otto.de has just announced a cooperation with the shopping centre operator ECE, in which online and offline shopping should be more closely linked.

However, integration isn’t the only growing pain companies suffer from in omnichannel scenarios. Measuring online-to-offline campaigns isn’t always possible. But Google is increasingly stepping up its efforts recently to capture the impact of digital campaigns on in-store purchases.

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(6 vote(s), average: 5.00 out of 5)
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Conversion Optimisation: A Checklist for More Success [Part 4]

Conversion-Optimierung – Die Checkliste für mehr Erfolg im E-Commerce
Source: pixabay

We’ve all been there. Hungry and shopping without a grocery list… NOT a good idea. You bought things that weren’t just expensive, but also that you don’t end up using or eating because they’re not as good as you expected. Oh and that toilet paper you really needed? Forgot it. So you could say lists are important. They can help you improve performance and conversion rates on your own site!

It doesn’t always require a big relaunch to make an impact. To know which parameters are important at all times, a checklist is helpful. And voilà. In the last part of our series, we focused on conversion rates and performance optimisation.

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(6 vote(s), average: 5.00 out of 5)
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Big data for big players: How Krones wants to create the beverage factories of the future [Case Study]

Data Log Dashboard Krones Case Study Cover
Source: dotSource

Soft drinks and water in PET (plastic) bottles, canned beer, or canned food. Without the right packaging, our daily shopping would be a lot more environmentally friendly, but also much more exhausting. Not to mention the logistics, which would have to be completely rethought.

Hundreds of millions of beverage and food packaging products are produced in Germany alone and largely recycled thanks to a reusable deposit system. One of the biggest players in this field is Krones AG, which develops complete production lines and employs more than 16,500 people worldwide. With a data import via a B2B online shop newly developed by dotSource, Krones is taking a decisive step in the direction of the Industrial Internet of Things.

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(9 vote(s), average: 5.00 out of 5)
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Searching and finding – Tips for a better user experience and more success in e-commerce [Part 2]

Suche Fernglas Conversion Optimierung
Source: pixabay

There’s no conversion optimisation without search optimisation. When users are asked which qualities they find particularly important in an online store, the search function occupy an important position. No wonder that various providers have placed themselves on the market here to create a comprehensive and user-friendly search.

But for products to be found through an internal search, you’ll depend on consistent data from the ERP, PIM, and MDM. In other words: shop owners often spend a lot of time and money on contemporary web design, on individual product descriptions, emotional headlines, and keyword optimisation for search engines.

But something else is forgotten. Product data in the background has to be optimised. What you should pay attention to in order to increase the conversion rates via the improved search function, will be shown to you today in the second part of our series: »Conversion optimisation – Tips for better user experience and more success in e-commerce«.

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(10 vote(s), average: 5.00 out of 5)
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Partner business is people business – dotSource is Stibo’s »Rising Star of the Year«

Partner Business Award Stibo Connect 2019
StiboSystems gives dotSource the »Rising Star Award 2019«

Digital business is people business. And if you want to be successful in digital business, you need people around you who share the spirit, who (gladly) do a good job, who are open to ideas and new ways. These people, who develop and design for other people, include not only a company’s employees but also strong and trustworthy partners, without whom the sustainable creation of digital customer relations wouldn’t be possible. We feel this every day and are all the more pleased that we have not just been able to expand our partner network in recent years, but also that our partners appreciate the cooperation with us. Just like the MDM solutions specialist StiboSystems, which distinguished us as the »Rising Star of the Year«. Thank you, StiboSystems. We’re still blown away.

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(8 vote(s), average: 5.00 out of 5)
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An ERP isn’t everything!

ERP zu MDM Navigation Golden Record
Source: pexels

How do you perform successful digitally? It’s a little bit like school. With practice and diligence everything works much better. Translated into the question of how to properly manage and diligently analyse the flood of data today, many companies think that their enterprise resource planning system, or ERP for short, serves as a cure for everything.

But that’s only partially true. The purchasing manager of a construction company, for example, who is responsible for purchasing and procurement processes and supplier management in day-to-day business, rightly works with the ERP system as the central data solution for their transactional data activities.

The situation is similar to the quality assurance manager. But in work areas such as marketing or sales, other data are at the centre of interest. Customer data. The software market also offers a technical solution for this data, Customer Relationship Management (CRM). But wouldn’t it be much more interesting to be able to collect all the data at one point and also be able to relate to each other?

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(9 vote(s), average: 5.00 out of 5)
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Supply chain management 4.0 – The future of the fully automatic ordering process

Supply Chain Management 4.0
Source: pexels

Summer’s within reach. After you do a quick check of an outdoor furniture store during lunch, you decide to order a simple hammock chair for home. Choosing the right colour and size is not a problem either. That same evening, your smartphone rings and a car with that new piece of jewellery is on your own doorstep. But how’s that possible?

IoT, business intelligence, self-driving cars, big data – This multitude of buzzwords is shaping our future. They all are smartly connected to produce supply chain management 4.0 and take customer satisfaction to a new level.

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(13 vote(s), average: 5.00 out of 5)
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Digital business compass: Handelskraft 2019 »Digital DNA« now available for download!

Source: dotSource
Twelve years ago Handelskraft saw the light of the virtual world as a blog. Since then we have been reporting day by day on topics and trends of the digital revolution. And six years ago we published our first trend book: Handelskraft 2013 »Trends, strategies and potential in everywhere commerce«.

Old but gold, because going through it, you realise how long so many trends actually last. In 2019, and more than ever before, it’s all about theory becoming a real-life success and how to turn trends into innovations.

To do this, companies need to write their own digital code, because »Digital DNA« is what they need to survive in a highly competitive online business. It’s their evolutionary
advantage in the digital age and our title for this year’s trend book: Handelskraft 2019.

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(16 vote(s), average: 5.00 out of 5)
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WÜRTH receives the 2019 Shop Award

Würth Siegerfoto Shop Award 2019
Source: Daniel Ingold

Skilled craftsmanship and digitisation. If you don’t think one can benefit from another, the results of the 2019 Shop Áwards should be the final nail in the coffin to put that reasoning to bed. After all, whoever succeeds in transferring classic retail virtues from analogue to digital, and with great success, rightly deserves the coveted award: Online shop of the year. That’s what our client WÜRTH was told they had when they were in Munich and took first place in the category: 2019 Best B2B Shop.

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(17 vote(s), average: 5.00 out of 5)
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