Product Data Management

Here you can find posts about the topic Product Data Management.

Tasty Content – Fissler Ensures »Made in Germany« Quality All Around [Success Story]

28. April 202029. June 2020by Franziska Kunz 0

Tasty Content Fissler Success Story — Download the Fissler Success Story for free now!

One does not have to participate in »Das perfekte Dinner« (The Perfect Dinner) to appreciate the value of good cookware. Amateur chefs all over the world know how annoying low-quality pots, pans and knives can be. Especially if they are treated a little harsher when cooking, they quickly get blunt blades or deep scratches, which start to rust after the third rinse.

This is why households that regularly cook fresh meals like to invest in high-quality products that not only survive a three-course meal but are also a reliable companion for everyday spaghetti dishes, paella pans, sauerbraten or the annual Christmas feast.

The cookware manufacturer Fissler offers just such a premium range of pans, pressure cookers, knives and other kitchen utensils and contributes to people all over the world enjoying cooking with its outstanding »Made in Germany« quality.

Find out in our new »User-Centric Content Commerce Plattform for Successful and Long-Lasting Customer Relationships« success story how Fissler has managed to meet its quality standards on a digital level.

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(2 vote(s), average: 5.00 out of 5)

E-Commerce Quick & Easy – Get Started with the Salesforce B2C & B2B E-Commerce Packs!

21. April 202021. April 2020by Franziska Kunz 0

E-Commerce Quick & Easy Salesforce — Source: Unsplash

Kickstarter is not only the name of the pioneering start-up from New York, but also the term for the type of financing that the American crowdfunding platform has introduced into global digital business. In light of current events, however, giving companies a kick start, i.e. providing support to get off to a flying start into digital business is not only something for start-ups.

Many small and medium-sized enterprises (SMEs) are currently also facing the challenge of quickly and productively getting started in remote business, or expanding their digital presence. Starter packs for B2C and B2B would be greatly appreciated. Therefore, we started working together with our partner Salesforce because »we’re all in this together«, right? 😉

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(1 vote(s), average: 5.00 out of 5)

Allgemein Best Practice Design and Usability E-Commerce (General) Online Marketing Product Data Management Project Management

Selecting PIM and MDM Software – Comparing Product Information and Master Data Management Systems [Updated White Paper]

13. February 202012. February 2020by Franziska Kunz 2

What is the milling machine’s width? How high is it, how deep does it mill and how many watts does it have? In many areas, intelligent product information data management (PIM) is the key to sales success because the customer wants to know as precisely as possible what distinguishes the product he wants to purchase. No matter whether the customer informs himself online or wants to be convinced by a sales manager in a personal conversation: having all data relating to a product at hand has to be a priority in every company.

PIM software helps ensure that correct, complete and high-quality product data is immediately available and consistent across all channels. Because the number of distribution channels has increased as a result of digitisation, many existing systems can no longer live up to this requirement. Moreover, duplicates are often difficult to track down and usability is rather a reason for complaint than for joy for employees. But which data management system is the right one?

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(3 vote(s), average: 5.00 out of 5)

Allgemein Best Practice E-Commerce (General) Product Data Management Project Management

Successfully Network and Measure Commerce [5 Reading Tips]

26. August 201926. August 2019by Sara Herrera 1

connected commerce, omnichannel, otto — Source: Photo by Christiann Koepke on Unsplash

Future shopping experiences blend the offline and online worlds. A study by EHI proves that omnichannel retailers are fast among the top 1000 online stores.

The combination of all distribution channels climbs to the second position of the most widely used digital business models and will determine the future of retail in addition to an online-only approach. »A classic multichannel strategy seems to be unpopular«, says e-commerce expert Christoph Langenberg from EHI.

Channel linking, however, requires a technical masterpiece. This keeps many small retailers from implementing appropriate services, so it’s mainly the top-selling retailers who rely on omnichannel strategies. Marketplace Otto.de has just announced a cooperation with the shopping centre operator ECE, in which online and offline shopping should be more closely linked.

However, integration isn’t the only growing pain companies suffer from in omnichannel scenarios. Measuring online-to-offline campaigns isn’t always possible. But Google is increasingly stepping up its efforts recently to capture the impact of digital campaigns on in-store purchases.

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(10 vote(s), average: 5.00 out of 5)

E-Commerce (General) Product Data Management Reading Tips of the Week

Conversion Optimisation: A Checklist for More Success [Part 4]

8. August 201926. August 2019by Franziska Kunz 0

Conversion-Optimierung – Die Checkliste für mehr Erfolg im E-Commerce — Source: pixabay

We’ve all been there. Hungry and shopping without a grocery list… NOT a good idea. You bought things that weren’t just expensive, but also that you don’t end up using or eating because they’re not as good as you expected. Oh and that toilet paper you really needed? Forgot it. So you could say lists are important. They can help you improve performance and conversion rates on your own site!

It doesn’t always require a big relaunch to make an impact. To know which parameters are important at all times, a checklist is helpful. And voilà. In the last part of our series, we focused on conversion rates and performance optimisation.

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(9 vote(s), average: 5.00 out of 5)

Design and Usability E-Commerce (General) Mobile Commerce Online Marketing Product Data Management SEO and SEM Social Web Statistics, Data, Facts

Big data for big players: How Krones wants to create the beverage factories of the future [Case Study]

3. July 201926. June 2019by Franziska Kunz 0

Data Log Dashboard Krones Case Study Cover — Source: dotSource

Soft drinks and water in PET (plastic) bottles, canned beer, or canned food. Without the right packaging, our daily shopping would be a lot more environmentally friendly, but also much more exhausting. Not to mention the logistics, which would have to be completely rethought.

Hundreds of millions of beverage and food packaging products are produced in Germany alone and largely recycled thanks to a reusable deposit system. One of the biggest players in this field is Krones AG, which develops complete production lines and employs more than 16,500 people worldwide. With a data import via a B2B online shop newly developed by dotSource, Krones is taking a decisive step in the direction of the Industrial Internet of Things.

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(9 vote(s), average: 5.00 out of 5)

Best Practice E-Commerce (General) Internal Product Data Management Project Management

Searching and finding – Tips for a better user experience and more success in e-commerce [Part 2]

21. June 201921. November 2019by Franziska Kunz 0

Suche Fernglas Conversion Optimierung — Source: pixabay

There’s no conversion optimisation without search optimisation. When users are asked which qualities they find particularly important in an online store, the search function occupies an important position. No wonder that various providers have placed themselves on the market here to create a comprehensive and user-friendly search.

But for products to be found through an internal search, you’ll depend on consistent data from the ERP, PIM, and MDM. In other words: shop owners often spend a lot of time and money on contemporary web design, on individual product descriptions, emotional headlines, and keyword optimisation for search engines.

But something else is forgotten. Product data in the background has to be optimised. What you should pay attention to in order to increase the conversion rates via the improved search function, will be shown to you today in the second part of our series: »Conversion optimisation – Tips for better user experience and more success in e-commerce«.

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(10 vote(s), average: 5.00 out of 5)

Design and Usability E-Commerce (General) Mobile Commerce Online Marketing Product Data Management SEO and SEM

Partner business is people business – dotSource is Stibo’s »Rising Star of the Year«

17. June 201913. June 2019by Franziska Kunz 0

Partner Business Award Stibo Connect 2019 — StiboSystems gives dotSource the »Rising Star Award 2019«

Digital business is people business. And if you want to be successful in digital business, you need people around you who share the spirit, who (gladly) do a good job, who are open to ideas and new ways. These people, who develop and design for other people, include not only a company’s employees but also strong and trustworthy partners, without whom the sustainable creation of digital customer relations wouldn’t be possible. We feel this every day and are all the more pleased that we have not just been able to expand our partner network in recent years, but also that our partners appreciate the cooperation with us. Just like the MDM solutions specialist StiboSystems, which distinguished us as the »Rising Star of the Year«. Thank you, StiboSystems. We’re still blown away.

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(8 vote(s), average: 5.00 out of 5)

E-Commerce (General) Internal International Partnerships Product Data Management

An ERP isn’t everything!

31. May 201916. May 2019by Franziska Kunz 0

ERP zu MDM Navigation Golden Record — Source: pexels

How do you perform successful digitally? It’s a little bit like school. With practice and diligence everything works much better. Translated into the question of how to properly manage and diligently analyse the flood of data today, many companies think that their enterprise resource planning system, or ERP for short, serves as a cure for everything.

But that’s only partially true. The purchasing manager of a construction company, for example, who is responsible for purchasing and procurement processes and supplier management in day-to-day business, rightly works with the ERP system as the central data solution for their transactional data activities.

The situation is similar to the quality assurance manager. But in work areas such as marketing or sales, other data are at the centre of interest. Customer data. The software market also offers a technical solution for this data, Customer Relationship Management (CRM). But wouldn’t it be much more interesting to be able to collect all the data at one point and also be able to relate to each other?

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(9 vote(s), average: 5.00 out of 5)

E-Commerce (General) Product Data Management Project Management

Supply chain management 4.0 – The future of the fully automatic ordering process

17. May 201914. May 2019by Franziska Kunz 0

Summer’s within reach. After you do a quick check of an outdoor furniture store during lunch, you decide to order a simple hammock chair for home. Choosing the right colour and size is not a problem either. That same evening, your smartphone rings and a car with that new piece of jewellery is on your own doorstep. But how’s that possible?

IoT, business intelligence, self-driving cars, big data – This multitude of buzzwords is shaping our future. They all are smartly connected to produce supply chain management 4.0 and take customer satisfaction to a new level.

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(13 vote(s), average: 5.00 out of 5)

Best Practice E-Commerce (General) Mobile Commerce Product Data Management Shipping Trade