The combination of all distribution channels climbs to the second position of the most widely used digital business models and will determine the future of retail in addition to an online-only approach. »A classic multichannel strategy seems to be unpopular«, says e-commerce expert Christoph Langenberg from EHI.
Channel linking, however, requires a technical masterpiece. This keeps many small retailers from implementing appropriate services, so it’s mainly the top-selling retailers who rely on omnichannel strategies. Marketplace Otto.de has just announced a cooperation with the shopping centre operator ECE, in which online and offline shopping should be more closely linked.
We’ve all been there. Hungry and shopping without a grocery list… NOT a good idea. You bought things that weren’t just expensive, but also that you don’t end up using or eating because they’re not as good as you expected. Oh and that toilet paper you really needed? Forgot it. So you could say lists are important. They can help you improve performance and conversion rates on your own site!
It doesn’t always require a big relaunch to make an impact. To know which parameters are important at all times, a checklist is helpful. And voilà. In the last part of our series, we focused on conversion rates and performance optimisation.
Soft drinks and water in PET (plastic) bottles, canned beer, or canned food. Without the right packaging, our daily shopping would be a lot more environmentally friendly, but also much more exhausting. Not to mention the logistics, which would have to be completely rethought.
Hundreds of millions of beverage and food packaging products are produced in Germany alone and largely recycled thanks to a reusable deposit system. One of the biggest players in this field is Krones AG, which develops complete production lines and employs more than 16,500 people worldwide. With a data import via a B2B online shop newly developed by dotSource, Krones is taking a decisive step in the direction of the Industrial Internet of Things.
There’s no conversion optimisation without search optimisation. When users are asked which qualities they find particularly important in an online store, the search function occupies an important position. No wonder that various providers have placed themselves on the market here to create a comprehensive and user-friendly search.
But for products to be found through an internal search, you’ll depend on consistent data from the ERP, PIM, and MDM. In other words: shop owners often spend a lot of time and money on contemporary web design, on individual product descriptions, emotional headlines, and keyword optimisation for search engines.
Digital business is people business. And if you want to be successful in digital business, you need people around you who share the spirit, who (gladly) do a good job, who are open to ideas and new ways. These people, who develop and design for other people, include not only a company’s employees but also strong and trustworthy partners, without whom the sustainable creation of digital customer relations wouldn’t be possible. We feel this every day and are all the more pleased that we have not just been able to expand our partner network in recent years, but also that our partners appreciate the cooperation with us. Just like the MDM solutions specialist StiboSystems, which distinguished us as the »Rising Star of the Year«. Thank you, StiboSystems. We’re still blown away.
How do you perform successful digitally? It’s a little bit like school. With practice and diligence everything works much better. Translated into the question of how to properly manage and diligently analyse the flood of data today, many companies think that their enterprise resource planning system, or ERP for short, serves as a cure for everything.
But that’s only partially true. The purchasing manager of a construction company, for example, who is responsible for purchasing and procurement processes and supplier management in day-to-day business, rightly works with the ERP system as the central data solution for their transactional data activities.
The situation is similar to the quality assurance manager. But in work areas such as marketing or sales, other data are at the centre of interest. Customer data. The software market also offers a technical solution for this data, Customer Relationship Management (CRM). But wouldn’t it be much more interesting to be able to collect all the data at one point and also be able to relate to each other?
Summer’s within reach. After you do a quick check of an outdoor furniture store during lunch, you decide to order a simple hammock chair for home. Choosing the right colour and size is not a problem either. That same evening, your smartphone rings and a car with that new piece of jewellery is on your own doorstep. But how’s that possible?
IoT, business intelligence, self-driving cars, big data – This multitude of buzzwords is shaping our future. They all are smartly connected to produce supply chain management 4.0 and take customer satisfaction to a new level.
Old but gold, because going through it, you realise how long so many trends actually last. In 2019, and more than ever before, it’s all about theory becoming a real-life success and how to turn trends into innovations.
To do this, companies need to write their own digital code, because »Digital DNA« is what they need to survive in a highly competitive online business. It’s their evolutionary
advantage in the digital age and our title for this year’s trend book: Handelskraft 2019.