Tech Talk While Working from Home: Tech-telmechtel with CRM [Interview]

It is a dull late autumn afternoon in November. People working from home have already switched on their desk lamps. Today’s Tech-telmechtel interview guest is Christoph, digital consultant at dotSource. Together with his colleagues, he supports clients in the selection, implementation, use and further development of CRM solutions.

Flexible Solutions for Complex Processes: PRECITOOL Creates Optimal User Experiences Thanks to B2B Multi-Client Platform [Success Story]

Quality is made up of three elements: the sum of all characteristics, the quality of all characteristics and the sum of all individual values. With the wide range of opportunities offered by the digital age, the quality standards expected by users are increasing as well. Without a doubt, there is more to the quality of … Continue reading "Flexible Solutions for Complex Processes: PRECITOOL Creates Optimal User Experiences Thanks to B2B Multi-Client Platform [Success Story]"

If You’re Going to Do It, Do It Right! Sonderpreis Baumarkt Starts into a Successful Digital Future with a New PIM Solution and Modern System Architecture [Success Story]

Germany is the country of DIY stores. Nowhere else in the world are there so many stores for gardening, building and DIY supplies per capita as in the land of the alleged poets and thinkers. The industry’s e-commerce is flourishing as well. With more than 270 branches in Germany, FISHBULL Franz Fischer Qualitätswerkzeuge GmbH from … Continue reading "If You’re Going to Do It, Do It Right! Sonderpreis Baumarkt Starts into a Successful Digital Future with a New PIM Solution and Modern System Architecture [Success Story]"

Innovation in the Fashion Retail Industry: ESPRIT Starts the Race to Catch up with the Dominant Online Players with a New Brand Image and Modern System Landscape [Success Story]

Experience, marketing, omnichannel. Welcome to the buzzword bingo. This is what you would think. However, we all know: even buzzwords have their justification – at least most of them. The tricky part is to make something out of these buzzwords of the moment. In other words: successful business. There is also much more behind the … Continue reading "Innovation in the Fashion Retail Industry: ESPRIT Starts the Race to Catch up with the Dominant Online Players with a New Brand Image and Modern System Landscape [Success Story]"

Marketing Automation Is More Than Sending Out Newsletters – How BayWa Achieves Next-Level Personalisation with SAP Marketing Cloud [Success Story]

BayWa – you have read a lot about this company on our blog lately. Yes, BayWa AG is indeed featured frequently in our weekly success stories. This is because the company is clearly on the fast track to success when it comes to digital transformation. The Munich-based group, which is one of the market leaders … Continue reading "Marketing Automation Is More Than Sending Out Newsletters – How BayWa Achieves Next-Level Personalisation with SAP Marketing Cloud [Success Story]"

E-Procurement via BIOS Sets International Standards: BayWa Handles the Needs of All Its Employees with a Central Platform

The pens are out of ink. Or they have disappeared. There are also no more envelopes – such situations happen in the office every day, calling for replenishment via the internal procurement system. However, employees do not only get office supplies from their employers: computers, tablets, smartphones – in short: hardware – is another important … Continue reading "E-Procurement via BIOS Sets International Standards: BayWa Handles the Needs of All Its Employees with a Central Platform"

Five Recommendations on Product Experience Management from Akeneo’s Global B2B Survey 2020

Our partner Akeneo is one of the leading providers of PIM systems worldwide. With Akeneo, companies bring together all the data relevant to a product and can channel intelligently which data is displayed where and when. In today’s guest article, Akeneo summarises what it takes to provide brands, retailers and manufacturers with a consistent and … Continue reading "Five Recommendations on Product Experience Management from Akeneo’s Global B2B Survey 2020"

Cross-Media Education – Cornelsen Provides Added Value in a Multi-Channel Customer Landscape with Its New PIM System [Success Story]

Publishing and digitisation are no longer mutually exclusive. It did not only become clear during the last few weeks that a combination of tradition and modernity – of analogue and digital – is an advantage for all user groups. Looking at schools and further education, it also becomes apparent that there is still a lot … Continue reading "Cross-Media Education – Cornelsen Provides Added Value in a Multi-Channel Customer Landscape with Its New PIM System [Success Story]"