Not only does shopping have to be faster, more personal and more exciting, it also has to be more sustainable and profitable. Ordering, trying it on, returning. This pattern is repeated far too often in Germany. To be exact: 487 million times.
Mail Order Trade
It has already got Neckermann and Quelle, on the other hand, Otto is fighting bravely: classic mail order traders have to keep up with the changes caused by the e-commerce branch, otherwise they will go down. Classic catalogues are rare and mail order traders are faced with a new leading branch player: Amazon. Even if the American company isn’t the always the bench mark, mail order traders who are still in the game could learn something from Amazon.
It is already clear now that there will be changes and innovations in everyday working life in the future. Flexible working hours, working from home and switching to digital business models are options that many companies had already integrated into their business before COVID-19. However, these innovations will be less of an option and more of a prerequisite in the future of modern companies.
It is thus recommended to think about the future today and to deal with the question of what the everyday working life will look like after the pandemic and what this means for employees. To take a look into the future, the IT service provider Tata Consultancy Services has recently proposed a number of central theses that define an outlook for the times to come.
Labour Day – in Germany, it has been a public holiday since the Weimar Republic, in other words for one hundred and one years.
We live in a time where the working world is rapidly changing and the daily work of bricklayers and painters is being digitised.
Nevertheless, there are still many important jobs where one certain type of clothing is essential: workwear – with robust knee patches, made of breathable fabrics and with guaranteed long durability.
And who said that such functional clothing does not also suit people who work in the office in the morning and run through the forest with their children in the afternoon?
Our new »Digital Marketing for Würth MODYF: Increasing the Brand Visibility with dotSource« success story shows how Würth MODYF, a renowned manufacturer of high-quality workwear, has succeeded in improving its market performance and increasing its reach with the right digital marketing measures.
Customers expect not only lightning-fast loading times, but also personalised product presentations in order to find the exact product they are looking for as quickly as possible, regardless of whether the purchase is made on a smartphone or a desktop or regardless of how many people access the website at the same time. Many customers nowadays take purchasing in efficient shops for granted.
By migrating to Salesforce Commerce Cloud, the biggest mail-order retailer of rock and entertainment merchandise products EMP wants to meet these demands even better. In cooperation with dotSource, the online shop was migrated and the existing heterogeneous system landscape was streamlined.
11.11? Just a time before the holiday rush. But in Asia, this has been a special day for the last nine years. Thanks to the Chinese e-commerce giant Alibaba, the 11th of November, since 2009, it’s also THE shopping event of the year called »Singles Day«. Not only is it the most successful, best-selling deal day of all time, it has also spread internationally and far beyond Alibaba.
In addition to sales records, the immense number of customer interactions, and parcel shipments, there are other aspects that are worth analysing.
Waiting in line to pay at checkout with cash or a card for a product that you don’t know if it’s the latest, best, and greatest? These are not good conditions for a modern customer experience. Unfortunately, customer-unfriendly experiences in stationary retail are still a reality. No wonder that consumers prefer to use the simple and fast version of e-commerce in many areas. There is no queue, no cash. Product suggestions are personalised and although the service is usually not personal, at least a chatbot has mastered manners. It’s about time that the offline retail to pull itself together and focus on its former core competence: Service!
Augmented reality can do more than hide a Pokémon. It enables users to see exciting things that don’t actually exist. A computer-aided expansion of reality will affect our daily lives more and more (and!) make them even easier. Already one or two pioneering companies are relying on AR and are developing exciting products for everyday use cases.
Mobility is progressing. People and data flow together on the way. New technological developments and changing digital lifestyles allow global society to be mobile and not stand still. The car has lost its traditional meaning and has turned into a rolling data vehicle, which offers more and more possible experiences. Meanwhile bikes are getting popular again.
The bike market is on the moving and rapidly developing. Actually, it’s booming. According to Zweirad-Industrie-Verband (ZIV), 720,000 e-bikes were sold in Germany in the past year. The number of electric cars is, in 2018, much lower: 53,861.
Biking is trendy and offers many benefits for users and business. Established companies and start-ups from various industries are currently competing with smart solutions to open up new business opportunities for e-bikes and freight bike fleets.
As already reported on Handelskraft, the German-language online market is in top form, is growing at double-digit rates, and is concentrating more and more. Sales of the top 1,000 online shops increased by 11 percent in 2016 compared to the previous year. Yet, the ten largest shops now account for almost 40 percent of total market revenue.
A similar situation can also be seen in Alpine countries. Sales of the top 100 Swiss online shops increased by 12.8 percent to around CHF 5.5 billion, while in 2016 the top 100 online Austrian shops generated 2.1 billion euros in physical goods on the internet.
But as we live in a globalised world and online commerce is increasingly important, German-speaking countries should not only look to themselves, but also to their immediate neighbours.
Thanks to the enormous growth of e-commerce, the amount of deliveries in the past few years has grown exponentially. In fact, a new parcel record is expected this holiday season. Additional new offers to speed up and simplify the last mile, like same-day delivery, delivery on the requested date or even one-hour delivery, coupled with the congestions of the roadways, are thus causing an alarmingly fast deterioration of air quality. Therefore, sustainable logistics are required.
What solutions and initiatives have the top delivery services already come up with?