It has already got Neckermann and Quelle, on the other hand, Otto is fighting bravely: classic mail order traders have to keep up with the changes caused by the e-commerce branch, otherwise they will go down. Classic catalogues are rare and mail order traders are faced with a new leading branch player: Amazon. Even if the American company isn’t the always the bench mark, mail order traders who are still in the game could learn something from Amazon.
Not only does shopping have to be faster, more personal and more exciting, it also has to be more sustainable and profitable. Ordering, trying it on, returning. This pattern is repeated far too often in Germany. To be exact: 487 million times.
Waiting in line to pay at checkout with cash or a card for a product that you don’t know if it’s the latest, best, and greatest? These are not good conditions for a modern customer experience. Unfortunately, customer-unfriendly experiences in stationary retail are still a reality. No wonder that consumers prefer to use the simple … Continue reading "Online customer experience, translated for offline"
Augmented reality can do more than hide a Pokémon. It enables users to see exciting things that don’t actually exist. A computer-aided expansion of reality will affect our daily lives more and more (and!) make them even easier. Already one or two pioneering companies are relying on AR and are developing exciting products for everyday … Continue reading "From the royal navy to Ikea – Augmented reality’s wide range"
Mobility is progressing. People and data flow together on the way. New technological developments and changing digital lifestyles allow global society to be mobile and not stand still. The car has lost its traditional meaning and has turned into a rolling data vehicle, which offers more and more possible experiences. Meanwhile bikes are getting popular … Continue reading "The (e)-bike as a driver for new business models [5 reading tips]"
As already reported on Handelskraft, the German-language online market is in top form, is growing at double-digit rates, and is concentrating more and more. Sales of the top 1,000 online shops increased by 11 percent in 2016 compared to the previous year. Yet, the ten largest shops now account for almost 40 percent of total … Continue reading "4 important European e-commerce trends [5 Reading Tips]"