Live and Club shopping
Live was once one of the biggest trends in e-commerce. So the shop Preisbock followed the live shopping concept. With live shopping, a product is offered at a low price for a short period of time. The aim is to achieve the highest possible number of spontaneous purchases through the time limited offers. Club shopping on the other hand is directed at a closed circle of clients. The offers within a club are therefore exclusive and not available to just anyone. There are highly profitable and attractive online shops which live the club shopping model until today.