Electronic business is not free from rights and obligations. In their response to new sales channels and developments, legislators have over reacted a bit in the past few years, meaning that existing legislation is constantly being changed. Online business and the law often get in each other’s way; be it in imprint obligations in social networks, or charging sales tax in the right country. Operators even have to be careful with the design of the buy button within an online shop, as the label here has to be absolutely clear. For this reason, we keep reporting on legal changes and clear-up possible pitfalls.
Amazon knows us better than most of our friends. Accurate product suggestions and personalised advertising ensure that your opinion of them is full of enthusiasm instead of irritation, because such features are expected when it comes to online shopping.
But what’s the price we’re paying for this convenience? Thanks to the GDPR, civil rights activist, journalist, and economist Katharina Nocun requested all her data Amazon collected about her then went through it, and was astounded by what she found.
With new privacy guidelines, it’s like the holiday season, which is certainly a bit for everyone to get caught up in: It keeps being brought up, that people want to escape the stress of shopping by buying presents earlier and earlier. And the result? Right: You’re running with shoes on through a mall that’s way too full, because it’s the day before Christmas Eve, hands full with wrapped gifts and thinking: Next year I’m buying my gifts way earlier!!!
In the General Data Protection Regulation’s view, which has been around since the 24th of May 2016, many companies appear to have fallen into the same vicious circle. For over 18 months, you could have at least just thought about implementing the standards of the GDPR. But even in this case, everything’s rushed and overwhelming, just like shopping in the mall on the day before Christmas Eve: Despite the stress and a “last minute” preparation you spend the holidays in peace and quiet.
So that our Handelskraft readers can spend the 25th of May 2018 in peace while their customers’ data is protected, we have to answer questions like “What is the GDPR?” and “How do I implement all this?” – as concisely as possible in relation to the EU’s new privacy policy.
While our world is becoming digital and e-commerce grows, the security and privacy awareness is increasingly more relevant and creating a fierce public debate. Consumers make payments online, have private conversations and access to services via social media apps. They are exposed and expressed their concern at possible data breaches and leaks as well as the lack of information they are subjected by certain companies. Adblockers are gaining momentum. International regulations are putting data protection on the center of their reforms. Against this, companies must respond. And no, blocking adblockers is not the best way!
“Let travellers embark on their journey” – The current exit intent pop-up trend is ignoring this motto. On the contrary, these little windows hold up everyone wanting to exit a site. What initially sounds annoying looks very different on paper. Users of the marketing tool are reporting raised conversion rates and higher sales. Thanks to exit-intent the cost of the tool is supposed to be recuperated within a few days, at least according to providers.
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