Electronic business is not free from rights and obligations. In their response to new sales channels and developments, legislators have over reacted a bit in the past few years, meaning that existing legislation is constantly being changed. Online business and the law often get in each other’s way; be it in imprint obligations in social networks, or charging sales tax in the right country. Operators even have to be careful with the design of the buy button within an online shop, as the label here has to be absolutely clear. For this reason, we keep reporting on legal changes and clear-up possible pitfalls.
The General Data Protection Regulation (GDPR) is now a year old as of late May. And everyone in Europe knows what it is by now. This EU-wide regulation aims to regulate and protect the handling of personal data.
And in a time when »data-driven« is THE attribute par excellence, it becomes more important. Not only do companies act and sell with the new currency, but they’re also adjusting their business models, strategies, and processes accordingly. The majority of digital consumers also know that to put it simply, since May 25, 2018, they have more rights over their personal data.
The challenges that companies face in order to operate in a data-driven manner, but nevertheless to ensure compliance with data, are particularly evident in those areas that deal directly with customer relationship management. So here are a few key hints and tips on what CRM and marketing automation strategists should keep in mind.
Artificial intelligence will fundamentally change our current way of life. Technical progress hasn’t just excited many, but also frightened many. What will our economy and social coexistence look like in the coming years?
Experts around the world are addressing this issue, but it’s hard to pin down a precise forecast.
So that we don’t get lost on the way to the future, the German Federal Association of Digital Economics (BVDW) has developed a navigator with eight guidelines.
While in Germany we’re discussing paper organ donor cards, tormenting ourselves in crowded waiting rooms for hours to obtain a printed prescription, or looking in vain for our vaccination certificate, our neighbours in Denmark have been solving their health issues conveniently and successfully for many years in an app.
Amazon knows us better than most of our friends. Accurate product suggestions and personalised advertising ensure that your opinion of them is full of enthusiasm instead of irritation, because such features are expected when it comes to online shopping.
But what’s the price we’re paying for this convenience? Thanks to the GDPR, civil rights activist, journalist, and economist Katharina Nocun requested all her data Amazon collected about her then went through it, and was astounded by what she found.
With new privacy guidelines, it’s like the holiday season, which is certainly a bit for everyone to get caught up in: It keeps being brought up, that people want to escape the stress of shopping by buying presents earlier and earlier. And the result? Right: You’re running with shoes on through a mall that’s way too full, because it’s the day before Christmas Eve, hands full with wrapped gifts and thinking: Next year I’m buying my gifts way earlier!!!
In the General Data Protection Regulation’s view, which has been around since the 24th of May 2016, many companies appear to have fallen into the same vicious circle. For over 18 months, you could have at least just thought about implementing the standards of the GDPR. But even in this case, everything’s rushed and overwhelming, just like shopping in the mall on the day before Christmas Eve: Despite the stress and a “last minute” preparation you spend the holidays in peace and quiet.
While our world is becoming digital and e-commerce grows, the security and privacy awareness is increasingly more relevant and creating a fierce public debate. Consumers make payments online, have private conversations and access to services via social media apps. They are exposed and expressed their concern at possible data breaches and leaks as well as the lack of information they are subjected by certain companies. Adblockers are gaining momentum. International regulations are putting data protection on the center of their reforms. Against this, companies must respond. And no, blocking adblockers is not the best way!
“Let travellers embark on their journey” – The current exit intent pop-up trend is ignoring this motto. On the contrary, these little windows hold up everyone wanting to exit a site. What initially sounds annoying looks very different on paper. Users of the marketing tool are reporting raised conversion rates and higher sales. Thanks to exit-intent the cost of the tool is supposed to be recuperated within a few days, at least according to providers.