Corona-Warn-App – What It Can Do and How It Works [5 Reading Tips] Last week, the long-awaited and hotly debated Corona-Warn-App was launched in the app stores in Germany. Developers and innovators from all over Germany have worked on the app – on a voluntary basis so to speak. In this week’s reading tips, we will show you how the Corona-Warn-App works and what makes it so special.
You can’t buy privacy: What to consider when choosing CRM and marketing automation software The General Data Protection Regulation (GDPR) is now a year old as of late May. And everyone in Europe knows what it is by now. This EU-wide regulation aims to regulate and protect the handling of personal data. And in a time when »data-driven« is THE attribute par excellence, it becomes more important. Not only … Continue reading "You can’t buy privacy: What to consider when choosing CRM and marketing automation software"
What rules should economists, researchers, politicians, and society follow for embracing AI? Artificial intelligence will fundamentally change our current way of life. Technical progress hasn’t just excited many, but also frightened many. What will our economy and social coexistence look like in the coming years? Experts around the world are addressing this issue, but it’s hard to pin down a precise forecast. So that we don’t get … Continue reading "What rules should economists, researchers, politicians, and society follow for embracing AI?"
Digital patient records – The Danish example While in Germany we’re discussing paper organ donor cards, tormenting ourselves in crowded waiting rooms for hours to obtain a printed prescription, or looking in vain for our vaccination certificate, our neighbours in Denmark have been solving their health issues conveniently and successfully for many years in an app.
The Holy Grail of Personal Data – Putting GDPR to the Test Amazon knows us better than most of our friends. Accurate product suggestions and personalised advertising ensure that your opinion of them is full of enthusiasm instead of irritation, because such features are expected when it comes to online shopping. But what’s the price we’re paying for this convenience? Thanks to the GDPR, civil rights activist, … Continue reading "The Holy Grail of Personal Data – Putting GDPR to the Test"
Digitisation and education— Personalisation as a recipe for success Banning cell phones in class or embrace a digital classroom? Hardly any topic is as controversial as digitisation and school. And of course the craziness surrounding around the “digital pact” shows that. 5 billion euros over five years, earmarked for this purpose, will be far from enough for all schools and teachers to finally get … Continue reading "Digitisation and education— Personalisation as a recipe for success"
»Made in Europe« – The label for the future »Made in Germany« doesn’t have the ring it used to a few years back. Manipulated cars, strange data protection laws, and a lack of innovation in federal departments and companies brought the German IT industry behind. But the perceived superiority of China and America is not inviolable. Together with Europe, we’ve got to rely on … Continue reading "»Made in Europe« – The label for the future"
GDPR: It’s about time! With new privacy guidelines, it’s like the holiday season, which is certainly a bit for everyone to get caught up in: It keeps being brought up, that people want to escape the stress of shopping by buying presents earlier and earlier. And the result? Right: You’re running with shoes on through a mall that’s way … Continue reading "GDPR: It’s about time!"
Towards trust: EU reinforces security and data protection laws [5 Reading Tips] While our world is becoming digital and e-commerce grows, the security and privacy awareness is increasingly more relevant and creating a fierce public debate. Consumers make payments online, have private conversations and access to services via social media apps. They are exposed and expressed their concern at possible data breaches and leaks as well as … Continue reading "Towards trust: EU reinforces security and data protection laws [5 Reading Tips]"
Exit Intent Pop-up as new conversion booster? “Let travellers embark on their journey” – The current exit intent pop-up trend is ignoring this motto. On the contrary, these little windows hold up everyone wanting to exit a site. What initially sounds annoying looks very different on paper. Users of the marketing tool are reporting raised conversion rates and higher sales. Thanks to … Continue reading "Exit Intent Pop-up as new conversion booster?"
