Handelskraft is the corporate blog of the e-commerce agency dotSource. More happens in our offices in Jena (the city of light) than just shop development. Whether we get to greet the 100th staff member or introduce a new team: in-house events at dotSource are tagged with “Internal” and we are happy to let our readers be a part of it. In-house white papers or the popular e-commerce trend book from Handelskraft are also introduced via the category “internal”.
2014 was a productive year for us. Apart from the annual Trend Book, a total of seven white papers on e-commerce and online marketing topics were published. They are all exclusively designed for manufacturers, shipping traders and publishers, and can be requested on our home page free of charge.
E-Commerce is still new territory in B2B. However, there is great potential for manufacturers and traders there. Companies, who are already building up their e-commerce competencies will benefit in the long term. In our white paper »”E-Commerce Potential in B2B”« we answer the question, what e-commerce can do for brand manufacturers and industry.
Today we want to wish all our readers a happy holiday time with their loved ones. The Handelskraft team also wants to say thank you for your loyalty and we are already looking forward to the trends, hypes and new developments in the e-commerce scene in 2015
Not only the Handelskraft team, but the entire dotSource also wishes you a merry Christmas and a happy new year!
Thuringia (and especially Jena) doesn’t have to hide! That much was clear after the last Handelskraft e-commerce breakfast for 2014. Together with 15 local traders and manufacturers, we discussed the future of e-commerce with Jochen Krisch. We talked about more than just Amazon or even e-commerce in general.
After all, the challenges are growing well beyond the framework of e-commerce. All businesses have to address the topic of digitalen Transformation and the discussion has long included areas such as online marketing or data management. The cross-overs are increasing on the technical and strategic levels and the direction this journey could take is demonstrated by branch trail blazers, such as “About You.”
What drives traders and manufacturers in an Amazon world? Which USPs can you still trump with? The Handelskraft breakfast in Zurich was a platform for lively conversation on the challenges of an Amazon world. Online shop operators in Switzerland also have to prepare for the possible entrance of Amazon. We were privileged to great well-known representative, for instance from Studerus.ch or Brach.ch. Our camera man was there this time and captured the relaxed atmosphere perfectly.
Happily, e-commerce is not limited to German speaking countries, but is a global branch. This is why reaching English speaking Handelskraft fans in the future is so important to us. We are now regularly publishing articles on Handelskraft.com with the help of our professional translator Ruth Barratt-Peacock.