Handelskraft is the corporate blog of the e-commerce agency dotSource. More happens in our offices in Jena (the city of light) than just shop development. Whether we get to greet the 100th staff member or introduce a new team: in-house events at dotSource are tagged with “Internal” and we are happy to let our readers be a part of it. In-house white papers or the popular e-commerce trend book from Handelskraft are also introduced via the category “internal”.
We like to listen to the radio when we drive, cook food, and work out. Mitteldeutscher Rundfunk’s (MDR) stations, for example, reach around three million people each day and these listeners represent an interesting potential for companies that want to advertise in central Germany. But how do the spots actually get on the radio? You can book times ad slots as a customer that’ll be marketed and sponsored.
On www.mdr-werbung.de, MDR-Werbung GmbH (MDRW) shows off their selection, where beside advertisement slots, sponsoring, and events are available, users can purchase the results of the annual Central German Brand Study. The project, which MDR-W GmbH implemented together with dotSource within just a few weeks, demonstrates how the subsidiary of MDR was able to fundamentally modernise its online presence and, above all, improve usability on mobile devices.
At the beginning of the year, trends are a recurring theme. But what are trends and where do they come from? How can we recognise them and what are they good for? Trends open up business opportunities, but in order to benefit from them, you need to go deeper, observe attitudes, opinions, and habits and understand changes. This is the only way dealers, manufacturers and brands can deliver what consumers want, even before they know it.
Delia Wieser (formerly Dumitrescu), the co-author of the book Trend-Driven Innovation, explains in her exciting opening keynote speech at Handelskraft Conference 2019, how companies are coming from the many trends to business-specific innovation.
In order to bridge the time until the conference without having to forego trend input, today interviewer Wiesle, lead architect at TrendWatching, used exclusive use cases to reveal exclusively what lies behind the megatrends and how to use them to create their own digital business strengthens.
Content is no longer just produced and published in one place. Information and data are processed by various devices and distributed over several channels. The classic content management system, therefore, reaches its limits, as it’s not designed to provide data outside of its own template engine.
Headless is the answer to this new scenario and more and more companies are betting on its many benefits. It can be very well combined with other emerging modern approaches, such as a microservices architecture, a progressive web app, and a cloud strategy.
On 28 March, 2019, Christopher Zimmermann, Product Manager of Magnolia, will be giving answers to all questions about Headless CMS at the Handelskraft Conference, even those you wouldn’t even dare to ask. He gives us his first round of insights in the Handelskraft interview.
»Time is money,« says Benjamin Franklin’s essay: »Advice to a Young Tradesman« published in 1748. And even over 270 years later, this famous quote hasn’t lost importance. On the contrary: More than ever before, the e-tailers – the “tradesmen” of today and tomorrow – need to make the most of their time, the time of their customers, and the signs of the times. Sounds philosophical, but leads to the central question of this fast-moving digital age: How do dealers manage to meet customer demands in light of the times?
And the answer – always presents companies with complex challenges: Almost everything has to be REAL. Real-time personalised offers, real-time for real relationship management from person to person, real content, promoted by real users, and not least, a true brand image. However, this will only succeed if companies “look for innovative and new ways” and integrate them – with the customer at the centre of all efforts – into their business strategy.
Wow! On Tuesday we were awarded the 2019 E-commerce Germany Award in the »Best Agency« category. We can now call ourselves »Agency of the Year«. We’re so unbelievably excited that even some happy tears were shed and we couldn’t be prouder.
Even if it seems trite and sounds like an award phrase, we owe this award to our satisfied clients, great partners, and last but not least 250 tirelessly digital employees. Being Agency of the Year is nothing short of an exorbitantly great community effort. Oh, yes!
Anyone who wants to digitize today doesn’t need an app anymore. There’s long been a smarter solution to meet today’s user requirements: Progressive Web Apps. By combining the features of a mobile-optimised website with the usability of an app, they significantly enhance the user experience, not just from an end-user perspective, but also from a business perspective. Today we’ll show you the advantages of this new technology based on different use cases from the digital business, and also on a very special example from the successful cooperation of dotSource with science.
Global e-commerce is not only establishing itself, but it’s also booming. Consumers are increasingly buying online and are increasingly attracted to foreign brands and retailers. Better deals and a wider choice of products are just a click away. Cross-border e-commerce is therefore currently a great opportunity for brands and retailers looking for growth.
But how can companies ensure a successful entry into international retail? Our new white paper »International E-Commerce« has the answers.
Anyone who wants to stand out as a retailer or brand from what the rest of the competition has to offer more than just a large selection of products for customers. Meaningful information and interesting content around the product offer customers real added value. So the trend’s content commerce. Which sounds like exactly what it is, a seamless way to use useful content to sell products in an up-close shopping experience. That’s the theory. But what does that really mean? How can brands use content commerce for themselves? And what kinds of products and tech do you need to see it all through? These questions will be answered in our new white paper »Content Commerce. Strengthen Your Brand With a Valuable CMS and Shop System Content« using real examples.
Four out of five people in Germany own a smart phone. This means that 80 percent of the population have a camera with them at all times. As a result, users no longer have to remember what inspires them, but can simply take pictures of them. This not only applies to fashion and food, but also to interior design.
Experience, wisdom, leadership – all these qualities are spoken to people who are older than you, right? From small business to schooling to the completion of vocational training or studies, it is primarily older people who educate, advise, train, and lead. This socio-cultural character ensures that one expects a senior person to be someone older than oneself.
Thanks to digitisation, new job profiles and the demographic change 4.0, it’s precisely this expectation that is increasingly being met. The tendency is to have a project and team leader around 30 with a staff of 40-plus years.