From February 27 to March 1, 2018, “EuroCIS – The Leading Trade Fair for Retail Technology” took place in Düsseldorf. The fair, which presents different technology solutions every year, should make retail more convenient – With new various payment solutions, self-checkout systems for employee-less stores, and smart price tags – This was not just thematically interesting for us, but above all, an opportunity to look behind the scenes at the value of such solutions. At the same time, the event was also the premier of the new Online Order System (OOS), the in-house solution for the distribution of trade fair services.
Handelskraft is the corporate blog of the e-commerce agency dotSource. More happens in our offices in Jena (the city of light) than just shop development. Whether we get to greet the 100th staff member or introduce a new team: in-house events at dotSource are tagged with “Internal” and we are happy to let our readers be a part of it. In-house white papers or the popular e-commerce trend book from Handelskraft are also introduced via the category “internal”.
Anyone who wants to sell a product must present it well. That isn’t just the case for stationary retail, but online as well. High-quality product data should therefore be the highest priority in all companies, regardless of industry and size. Today’s customers expect everyone who sells products to have accurate, complete, high-quality, and consistent product data across all channels.
Due to the increasing variety of distribution channels that need to be recorded with specific content (such as an online shop, an app, and various print catalogues), this expectation couldn’t always be met by many companies.
dotSource turned 10 years old exactly one month ago and, as a culmination of this important date for us, we have booked for you this journey, that has as a next stop our fabulous birthday party, with a big cake included, of course, prominent guests and a distinctly fresh and innovative spirit along the different spaces of our headquarters in Jena.
Are you ready for the trip? We present you a dynamic and energised office tour through our ten year history which will make you understand the pillars on which our digital success has been built and especially where we are heading! So, fasten your seat bells, open your eyes and off you go!
Knock Knock! Don’t think this journey has finished. The year has just started so please don’t switch off… next stop… #HK16
Hi, I’m Oliver Kling. I haven’t introduced myself yet and want to catch up on this now.
For 21 days now I’ve been calling the dotSource marketing team my new professional home. I am here to x-ray the colourful and speedy world of digital commerce in all its facets on handelskraft.de and handelskraft.com together with my colleague Sara. We know that we’re following in big footsteps, but we are brave enough to face this challenge.
Our customer 4Care can be deservedly proud of themselves – their online shop lensbest.de, implemented together with us, won the Shop Usability Award in the category wellness, beauty, and health.
For the eighth time already, Shoplupe CEO Johannes Altmann awarded the prize during the K5 conference. The award honours flawless and user-friendly online shops.
The online shop, that only went live at the end of 2014 after we had realised its migration to Intershop 7.3 and the implementation of the responsive design, apparently met all criteria and convinced the 27-member expert jury.
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It’s especially nice to see that one of those popular awards goes to an Intershop customer. A look at the winners in a total of twelve categories reveals that Shopware leads the competition. We show, however: not the e-commerce system, but its competent implementation is key.
Our special thanks go to the project team – we’re very proud of your joint work with 4Care!!!
Anyone who would also like to win an award can create the necessary conditions here 🙂
We’re rocking e-commerce in our tenth year, as you know. Right at the start of the year, we were able to follow-up our motto with action: with our pitch for a B2B online shop for Messe Düsseldorf, one of the leading trade fair associations world wide, we won through against other full service digital agencies. This is the largest single contract in our agency’s history to date.
From strategy to design: everything new with Messe Düsseldorf
With a turnover of 412 million Euros in 2014, the Messe Düsseldorf Group counts among the most successful German trade fair associations. More than 31,000 exhibitors presented their products to 1.4 million industry visitors in Düsseldorf this trade fair season. With around 50 trade fairs and approximately 80 to 100 events of their own and international participation, as well as contract events overseas, Messe Düsseldorf GmbH is one of the leading export platforms world wide.
Now it is time to bring the systems up to a corresponding level. Messe Düsseldorf’s current SAP-based online shop was designed and implemented in 2001. In order to improve usability and range of services for exhibitors and booth constructors, we replaced a lot of out-of-date technology with a sustainable digital solution, which takes over far more functions than the previous systems.
One central service portal for all partners
Alongside the migration of the system landscape to hybris Commerce Suite, we implemented a responsive design with three different view ports. This allows exhibitors to use the onlineshop via smartphone and tablet during set-up periods and improve their work processes in the future.
E-Commerce rarely comes by itself, so we integrated more systems into the online shop, including web analytics, CRM and SAP.
In the future, a new service partner portal will allow exhibitors, service partners, and Messe Düsseldorf access to one central system. This informational advantage helps all those concerned with the planning and running of events, while Messe Düsseldorf get a better overview of the services their service partners deliver.
The B2B online shop implementation project has already kicked off with the concept phase, and is expected to be completed in the summer of 2017. Thanks to agile project management, we also expects some sprints in this project marathon. We’re looking forward to it 🙂
How do we work in a digital world? What companies and industries will survive? What professions are required in an increasingly digitalised value chain?
The ice is getting thin for companies who haven’t started asking themselves these questions yet. Digital services in both B2B and B2C are becoming standard and customers just expect them.
But it takes a lot of effort to create the corresponding business processes or even just to build-up the know-how required – at least without professional support.
We train the digital experts of tomorrow
For this reason, we created the Digital Business School in cooperation with the Steinbeis Technology Group. The DBS offers a professional development and a degree programme, which qualifies professionals from IT, marketing, and sales to work in digital commerce.
Digital success right from the start, now available in video form 🙂
Without question, Berlin belongs to the top cities of our Handelskraft e-commerce breakfasts. We were drawn to the capital for the third time and once again, had a pleasant and successful event. Together with Martin Groß-Albenhausen and 25 guests, we discussed cross-channel marketing.
The focus was on how not to loose customers with a channel changeover. This problem is still approached technically too often in e-commerce: will the customer follow a QR code? It is worth printing a voucher on billboards?
When the parallel callings of job and an international family started to clash, our company translator asked for permission work online from Japan for a few months. As digital is our trade, dotSource was happy to try out flexible digital working options. This comes at a time when we have already started looking at new options to meet our increasing staff requirements, like our new co-working space in Berlin.
With our advanced ticketing system, the change of view from the Jena tower to sakura has posed no great challenge. There been a few technological surprises though. For instance, the ATMs close when the banks do and people still tend to get paid in cash with a personal thank you from the boss, but touch payment with your mobile has been standard for years, while the phones themselves had the same functionalities as smartphones and whatsApp long before the hype reached Europe. With stationary stores opening online shops, and digital companies opening up show rooms, could this contradictory world be a more realistic combination of human nature, habit and the digital transformation in Europe as well?