We delivered. We won prizes and awards. We celebrated. It can continue like this in the new year. And what better way to ring in a new year than with a big party? Celebrating yet again? For sure because it’s dotSource’s birthday. Hip hip hooray! We are 14 years old!
Handelskraft is the corporate blog of the e-commerce agency dotSource. More happens in our offices in Jena (the city of light) than just shop development. Whether we get to greet the 100th staff member or introduce a new team: in-house events at dotSource are tagged with “Internal” and we are happy to let our readers be a part of it. In-house white papers or the popular e-commerce trend book from Handelskraft are also introduced via the category “internal”.
After Christmas and New Year’s Eve, the New Year directly starts for us with two significant anniversaries. Not only dotSource will turn one year older in January (that’s a whole 14 years), but also our blog Handelskraft turns 13 years old today and is therefore a real »teenager« 😉 But how did everything actually start?
Experience here. Experience there. Barely any other word appears more often in our everyday work, in our research, in our Handelskraft articles and all the other publications. And that’s a good thing because in the end, we as private individuals also benefit from it if everyone involved in Digital Business always strives to provide a first-class experience. All the more when you quickly need to do your Christmas shopping before it is too late. The website has to perform, the shop has to work and same-day delivery has to be available.
It is no longer possible without personalisation! Many companies have understood by now that they have to offer their customers more than just a simple webshop with standard product images and clumsy descriptions which only makes reading easier for the search engine, but not for the customer.
If orders are made more difficult because forms have not been set up correctly or if there is no way to contact the company in case of queries, it is unlikely that the customer will come back.
So what has to be done to offer an all-round successful user experience? Personalisation must not only be a buzzword but must be lived. It is the foundation for the successful design of digital customer relationships. Today, we show you how this theory became business practice for our client De Gruyter.
There are many awards. Every single one of them has its justification and you are always as pleased as Punch if you are amongst the lucky winners. Of course it is brilliant when you are »Agency of the Year« or when your clients win top awards in digital business. This motivates and strengthens visions and missions, makes you incredibly proud and makes you want more. Time to step up your game and then try to win awards which focus on soft skills such as the sense of togetherness and the faces behind the scenes. For example the »i-work Business Award«. Therefore, we are all the more pleased that we were able to take home this honourable award yesterday. Thanks to JenaWirtschaft and the Friedrich Schiller University Jena.
Customers expect not only lightning-fast loading times, but also personalised product presentations in order to find the exact product they are looking for as quickly as possible, regardless of whether the purchase is made on a smartphone or a desktop or regardless of how many people access the website at the same time. Many customers nowadays take purchasing in efficient shops for granted.
By migrating to Salesforce Commerce Cloud, the biggest mail-order retailer of rock and entertainment merchandise products EMP wants to meet these demands even better. In cooperation with dotSource, the online shop was migrated and the existing heterogeneous system landscape was streamlined.
Today, brands are made more visible with websites, we look at blogs about home furnishing, and fashion brands for inspiration, we Google services, and that’s how we all end up on a corporate website. The importance of creative content for customer acquisition and retention is undeniably high. There’s competition for users’ attention as well.
So it’s important to show off a company again and again, as well as its products and brands, in a fun and informative way. But good web content requires good content management software behind it all.
Consciously living and consciously consuming are trends that are no longer confined to a clichéd edge group. This new attitude to dealing with resources, oneself, and togetherness affects the individual as a private person, but also as a client, colleague, partner and entrepreneur.
In the German-speaking world, within the last few years, a packaging-free shop has joined others. Even supermarkets »without packaging« are a trend in the purchasing behaviour of more and more customers of all generations. How are retailers, manufacturers, and brands reacting to these demands?
What’s easy to do in B2C is hard to do in business-to-business. Excite users, create loyalty, and have them as returning shoppers. But why is that so tough? Quite simply, it’s because you can assume that people have a wall up when they come through the office entrance.
With a view to creative marketing strategies and close customer relationships, this attitude is completely counterproductive. After all, even in B2B, decisions are made by people who don’t want to forget their gut feeling from 8 am to 5 pm, but want to be inspired by a similarly good experience as with private online shopping. B2C strategies and measures can also work with business customers.
A perennial favourite among optimisation suggestions: personalisation. Haven’t tried it? You’re gonna. In the digital business, what employees have to do with personal consulting services in local commerce has to be tackled differently.
15 terabytes of mobile video traffic is generated and US$20,928 is sent over PayPal worldwide in 10 seconds. Our lives are rapidly being digitised.
Cutting-edge technology (like smart thermostats, virtual assistants, and personalised services) are available to consumers. This results in new and increasing customer expectations that companies must meet in the context of digital transformation.
The processes and roles in digital commerce should change to respond to these new circumstances. Not only is a new mentality needed, but new positions and methods as well. They need a great ability to change as well as agility and team spirit to achieve business success in the digital era.
In our updated white paper »Digital Transformation Challenges for Marketing, Sales, and IT« we provide a comprehensive and pragmatic overview of the current state of digitisation. Then we show which success factors of digital transformation companies should use to win the digital race.