Internal

Handelskraft is the corporate blog of the e-commerce agency dotSource. More happens in our offices in Jena (the city of light) than just shop development. Whether we get to greet the 100th staff member or introduce a new team: in-house events at dotSource are tagged with “Internal” and we are happy to let our readers be a part of it. In-house white papers or the popular e-commerce trend book from Handelskraft are also introduced via the category “internal”.

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B2B marketing: A little personality, please!

B2B-Marketing, Emotionalität
Source: pixabay

What’s easy to do in B2C is hard to do in business-to-business. Excite users, create loyalty, and have them as returning shoppers. But why is that so tough? Quite simply, it’s because you can assume that people have a wall up when they come through the office entrance.

With a view to creative marketing strategies and close customer relationships, this attitude is completely counterproductive. After all, even in B2B, decisions are made by people who don’t want to forget their gut feeling from 8 am to 5 pm, but want to be inspired by a similarly good experience as with private online shopping. B2C strategies and measures can also work with business customers.

A perennial favourite among optimisation suggestions: personalisation. Haven’t tried it? You’re gonna. In the digital business, what employees have to do with personal consulting services in local commerce has to be tackled differently.

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(6 vote(s), average: 5.00 out of 5)
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Digital Transformation: Challenges for Marketing, Sales, and IT [Updated White Paper]

Source: dotSource

15 terabytes of mobile video traffic is generated and US$20,928 is sent over PayPal worldwide in 10 seconds. Our lives are rapidly being digitised.

Cutting-edge technology (like smart thermostats, virtual assistants, and personalised services) are available to consumers. This results in new and increasing customer expectations that companies must meet in the context of digital transformation.
The processes and roles in digital commerce should change to respond to these new circumstances. Not only is a new mentality needed, but new positions and methods as well. They need a great ability to change as well as agility and team spirit to achieve business success in the digital era.

In our updated white paper »Digital Transformation Challenges for Marketing, Sales, and IT« we provide a comprehensive and pragmatic overview of the current state of digitisation. Then we show which success factors of digital transformation companies should use to win the digital race.

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(9 vote(s), average: 5.00 out of 5)
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»Innovation through creative spaces« – from hipster cafés, co-working spaces, and the chill offices

Innovation durch kreative Räume dotSource Valley
Christian Otto Grötsch, Frank Ertel und Christian Malik in dotSource’s Valley

When a new employee starts at dotSource, they get a computer, a desk, a chair, nice colleagues, and a bag of candy. It’s grass green, about 45 centimetres long, big enough to stand out and small enough not to make schoolchildren jealous.

The gesture has a two-sided. On one hand, the German tradition of giving bags of candy on the first day of school was invented in Jena. Secondly, dotSource’s headquarters are there. And at the other two locations in Leipzig and Berlin, it’s important for us to promote creativity, impartiality, and curiosity in every day at work. And this succeeds not least through creative concepts in which there is literally room for innovation.

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(10 vote(s), average: 5.00 out of 5)
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Coming from or going to online commerce – Going where the money is

Uhr an Arm auf einem Auto vor einem Autospiegel
Source: pexels

With the digitisation of retail, many niche businesses are coming to fruition. And many others are finding that they’ve needed to change and go online and go farther than before. Globalisation and digitisation aren’t just challenges, but an opportunity for companies to take the next step and gain market share in ways thought impossible. The goal along the way is to eliminate pain points for customers.

What’s happening more and more often is that new companies are coming out of the woodwork and often start with an online presence and want a physical one as well. And there is also the opposite happening with traditional companies. Both are looking to keep their share of the market, take back the share they once had, or be a dominating force to be reckoned with.

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(8 vote(s), average: 5.00 out of 5)
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Big data for big players: How Krones wants to create the beverage factories of the future [Case Study]

Data Log Dashboard Krones Case Study Cover
Source: dotSource

Soft drinks and water in PET (plastic) bottles, canned beer, or canned food. Without the right packaging, our daily shopping would be a lot more environmentally friendly, but also much more exhausting. Not to mention the logistics, which would have to be completely rethought.

Hundreds of millions of beverage and food packaging products are produced in Germany alone and largely recycled thanks to a reusable deposit system. One of the biggest players in this field is Krones AG, which develops complete production lines and employs more than 16,500 people worldwide. With a data import via a B2B online shop newly developed by dotSource, Krones is taking a decisive step in the direction of the Industrial Internet of Things.

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(9 vote(s), average: 5.00 out of 5)
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Selecting E-Commerce Software – Comparing Providers and Technologies [Updated White Paper]

Download the white paper for free!

As for e-commerce in 2019, there are two important pieces of news: Good and bad. First, the good news. E-commerce is growing and growing, it is and remains one of the strongest growth markets in the DACH region’s economy. From 6.4 billion euros in 2005 to 35.6 billion euros in 2014 and 53.4 billion euros in 2018.

But with or without growth, online commerce is also a competitive market, especially in B2C, but also increasingly in B2B. What to do to maintain competitiveness or even become a pioneer? One of the most important success factors is selecting and implementing a tailor-made e-commerce system. But which e-commerce software suits whom? And what developments are there?

The answers lie in our updated white paper »Selecting E-Commerce Software – Comparing Providers and Technologies«.

 Not only do we describe the leading providers for different sizes of companies from start-ups to Enterprises but we also explain why online stores are evolving towards e-commerce functions as part of a DXP and how technologies such as Framework or SaaS differ.

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(10 vote(s), average: 5.00 out of 5)
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New white paper: »KPIs in E-Commerce«

Source: dotSource
Key performance indicators (KPIs) enable companies to measure the progress of important targets. Digitally transforming companies are increasing the practice of widespread management/controlling many times over. It’s no wonder that this is one of the most popular topics in current business. And in our white paper »KPIs in E-Commerce« we get to show you what to look out for. It’s no wonder that this white paper, previously only available in German, is one of our most popular downloads to date.

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(8 vote(s), average: 5.00 out of 5)
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Partner business is people business – dotSource is Stibo’s »Rising Star of the Year«

Partner Business Award Stibo Connect 2019
StiboSystems gives dotSource the »Rising Star Award 2019«

Digital business is people business. And if you want to be successful in digital business, you need people around you who share the spirit, who (gladly) do a good job, who are open to ideas and new ways. These people, who develop and design for other people, include not only a company’s employees but also strong and trustworthy partners, without whom the sustainable creation of digital customer relations wouldn’t be possible. We feel this every day and are all the more pleased that we have not just been able to expand our partner network in recent years, but also that our partners appreciate the cooperation with us. Just like the MDM solutions specialist StiboSystems, which distinguished us as the »Rising Star of the Year«. Thank you, StiboSystems. We’re still blown away.

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(8 vote(s), average: 5.00 out of 5)
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Artificial intelligence: my data, my experience

daten, ki, datenschutz
Adobe Stock

In the virtual eyes of intelligent systems, human beings are first and foremost the sum of their data. Moreover, in times when they increasingly satisfy their everyday needs digitally, humans increasingly becomes the sum of their actions: What does they consume, evaluate and share when, from where, and with whom?

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(9 vote(s), average: 5.00 out of 5)
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BIOS – How BayWa AG optimises business processes with an internal order platform

BIOS BayWa Plattform Buybutton Tatstatur
Source: pixabay

Digital transformation affects all areas of a company internally and externally. This is particularly evident when it comes to internal procurement. BayWa AG also experienced this. We’d like to show you the journey our client has set out to do, optimising corporate processes with a central, internal ordering platform – BIOS (BayWa Internal Order System), thereby saving time and money.

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(13 vote(s), average: 5.00 out of 5)
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