Internal

Handelskraft is the corporate blog of the e-commerce agency dotSource. More happens in our offices in Jena (the city of light) than just shop development. Whether we get to greet the 100th staff member or introduce a new team: in-house events at dotSource are tagged with “Internal” and we are happy to let our readers be a part of it. In-house white papers or the popular e-commerce trend book from Handelskraft are also introduced via the category “internal”.

Age doesn’t protect against new work — Demographic change 4.0

16. November 201815. November 2018by Franziska Kunz 0

fistbump alt und jung business — Source: pixabay

Experience, wisdom, leadership – all these qualities are spoken to people who are older than you, right? From small business to schooling to the completion of vocational training or studies, it is primarily older people who educate, advise, train, and lead. This socio-cultural character ensures that one expects a senior person to be someone older than oneself.

Thanks to digitisation, new job profiles and the demographic change 4.0, it’s precisely this expectation that is increasingly being met. The tendency is to have a project and team leader around 30 with a staff of 40-plus years.

To post

(6 vote(s), average: 5.00 out of 5)

Netto eStores: A move to the most excellent cross-channel experience in record time

1. November 201830. October 2018by Franziska Kunz 0

Laptop View Supermarket Netto — Source: fotolia

Some work best under the pressure of time. Especially when it comes to e-commerce projects, we all know how important it is to keep up with the times when it comes to demands and trends, as well as literally being on time. Both levels can only be justified if internal and external conditions are right. In other words: Both processes and employee responsibilities in the company, as well as the system and technology framework must be well thought out or compatible. What this theory looks like in practice is shown in record time by the project we implemented together with our client Netto eStores.

To post

(6 vote(s), average: 5.00 out of 5)

Best Practice Content commerce Design and Usability E-Commerce (General) Internal Project Management

From wearables to hearable – Digital is getting audible with augmented listening experiences

2. October 201824. August 2018by Oliver Kling 0

Hearable Design Study by Nicolas Sadoc — Source: Nicolas Sadoc, CC BY-SA 4.0

Looking at a screen and typing seems almost stale. Virtual reality lets us forget about the real world. Augmented reality merges the physical with the digital world. Smartphones and virtual assistants understand what we say. Looking at this development, it was only a matter of time before hearing also receives its own frontend.

To post

(3 vote(s), average: 5.00 out of 5)

E-Commerce (General) Internal

AUNT EMMA STRIKES BACK! Online pure-players are revolutionising the in-store experience

25. September 201821. August 2018by Oliver Kling 0

Tante Emma strikes back — Source: fotolia – Edit: dotSource

Depending on which group you belong to, stationery retail is dying or is long dead. As often as these statements are repeated, they don’t become true. Although it’s difficult to find even one example of a purely offline player from small boutiques, even purely online players are becoming rarer.

Physical locations, whether a pop-up store, showroom, or full-fledged flagship, is starting to gain importance again. Especially as marketing and service channels. It is noteworthy, however, that these shops hardly remember the miserable retailing industry of the last millennium. It’s just the opposite. New stores can merge online and offline experiences and teach tradition chain stores a thing or two about what a successful omnichannel scenario can look like.

To post

(4 vote(s), average: 5.00 out of 5)

E-Commerce (General) Internal

Take Part. Connect. Level Up. Handelskraft Conference 2019

18. September 20186. September 2018by Franziska Kunz 0

Handelskraft Conference 2018 Cover Photo Teaser Blog Post — Source: dotSource

Brick by brick – What’s always important for the construction of a home is also true for the development and expansion of digital projects: Go step by step – because it’s no longer just about recognising that the future is digital. The foundation has been laid. In fact, it is the decisive steps after laying the foundation for further development and expansion. It is exactly at this point in the digital experience that we want to meet with the attendees at the Handelskraft Conference 2019 in Frankfurt am Main.

To post

(5 vote(s), average: 5.00 out of 5)

Dates E-Commerce (General) Fairs and Events Internal International Online Marketing Statistics, Data, Facts

Dr. Digital – Apps and artificial intelligence for better health

16. August 201814. August 2018by Oliver Kling 0

Ärztin mit Schild — Source: shutterstock – Edited By: dotSource

Diagnosing diseases via Google has proven to be unreliable. If you search long enough with your own symptoms, you’ll get, with almost 100% certainly, the same diagnosis: Cancer!

The situation is different with a data-driven health diagnosis. Wearables such as fitness bands, heart rate monitors, and activity trackers can provide data that was otherwise measured only by a long-term ECG. Also, digital blood sugar meters for diabetes patients are for many, normal.

To post

(2 vote(s), average: 5.00 out of 5)

E-Commerce (General) Internal

Brands as employers

9. August 201813. August 2018by Oliver Kling 0

Marken im Bewerbungsgespräch — Source: shutterstock – Edit: dotSource

A shortage of skilled workers is a growing phenomenon that companies from all industries are confronted with. Fewer drivers are found for logistics, nursing staff are on strike, and digital experts are missing.

Fewer workers are available due to demographics changing, and many are looking for a career as YouTubers or influencers. For the latter, there is good news, because 100 petrol employees can soon be further educated with corporate costs to become successful digital opinion makers.

To post

(3 vote(s), average: 5.00 out of 5)

E-Commerce (General) Internal

Artificial Intelligence: A central piece in the content commerce puzzle

26. July 201824. July 2018by Oliver Kling 0

polygon hände — Source: fotolia – Edit: dotSource

How can companies realise their content commerce dreams by using existing video content?

In early 2017, Google announced its »Google Cloud Video Intelligence API«, which uses artificial intelligence to do the tedious ploughing through video archives to find specific content. Whether it’s cool cats, snowboarders, or skyscrapers. Google isn’t alone: IBM Watson launched a similar app last year.

Artificial Intelligence (AI) can provide the central, missing element to complete the entire content commerce experience.

To post

(3 vote(s), average: 5.00 out of 5)

E-Commerce (General) Internal

New blogger on board

15. May 201814. May 2018by Franziska Kunz 0

Hi there,

I’m Franziska Kunz and I’ve been a part of the Handelskraft team as a new blogger since April 2018. Together with Oli, Sara, and Nico, I explore digital trends to keep our content creation pipeline on track.

To post

(4 vote(s), average: 5.00 out of 5)

E-Commerce (General) Internal Jena

B2B marketplace for trade fair services – Online Order System on SAP Hybris is live

3. May 20182. May 2018by Oliver Kling 0

Bild: Messe Düsseldorf — Photo: Messe Düsseldorf

From February 27 to March 1, 2018, “EuroCIS – The Leading Trade Fair for Retail Technology” took place in Düsseldorf. The fair, which presents different technology solutions every year, should make retail more convenient – With new various payment solutions, self-checkout systems for employee-less stores, and smart price tags – This was not just thematically interesting for us, but above all, an opportunity to look behind the scenes at the value of such solutions. At the same time, the event was also the premier of the new Online Order System (OOS), the in-house solution for the distribution of trade fair services.

To post

(3 vote(s), average: 5.00 out of 5)

Best Practice E-Commerce (General) Fairs and Events Internal