Digital business compass: Handelskraft 2019 »Digital DNA« now available for download!

Twelve years ago Handelskraft saw the light of the virtual world as a blog. Since then we have been reporting day by day on topics and trends of the digital revolution. And six years ago we published our first trend book: Handelskraft 2013 »Trends, strategies and potential in everywhere commerce«. Old but gold, because going … Continue reading "Digital business compass: Handelskraft 2019 »Digital DNA« now available for download!"

New white paper: »Customer Engagement: Digital Experience Platforms Compared«

Nowadays anyone can connect to anything and everyone through the Internet and exchange with different technology. Technological efficiency is often the key to success in these connections between people, but also between people and product or people and services. 82 per cent of marketers believe that they know how their clients want to interact with … Continue reading "New white paper: »Customer Engagement: Digital Experience Platforms Compared«"

Digital experience platforms – Comparing Salesforce, SAP, IBM, and Adobe

Businesses rely on digital experience platforms (DXP) for their digital business models. And more than ever before. The art of using a DXP is bringing together (in real time) all the data from different technologies in one place and making it usable. This interaction creates unique and seamless customer experiences. Digital platforms are a virtual … Continue reading "Digital experience platforms – Comparing Salesforce, SAP, IBM, and Adobe"

»Thanks to automated processes, sales staff have more time for personal customer care.« – Handelskraft speaker Achim Ahrens Interview

Online shopping doesn’t end after a purchase. Many companies are now aware of this. But what does it take to be successful in the digital business in the long term? Whether B2C or B2B, it’s important to offer the customer added value beyond the product purchase. And how does that succeed? With all-round service. In … Continue reading "»Thanks to automated processes, sales staff have more time for personal customer care.« – Handelskraft speaker Achim Ahrens Interview"

B2C vs. B2B – online marketplaces put to the test [5 Reading Tips]

Whether online, marketplace, or social media – consumers have more and more opportunities to find and buy goods and services from around the world online. However, marketplaces attract the majority of consumers’ online attention. The user benefits are obvious: a varied selection, good and fast service, and the possibility to find desired products directly via … Continue reading "B2C vs. B2B – online marketplaces put to the test [5 Reading Tips]"