The e-commerce branch encompasses all digital business traffic and is a branch for the future. Big players, such as Amazon, eBay or Alibaba are leading the way: if you want to sell products in the internet successfully, you need more than just a pretty online shop.
Progress is not stopping for B2B companies either, quite the opposite: the digital transformation is increasingly putting pressure on B2B companies to address the topic of e-commerce and online sales. In this context, e-commerce is not limited purely to sales, but also includes the customer journey, which begins with the marketing of a product and continues after the completion of a transaction.
It is well known that LinkedIn and Xing are designed for recruiting. But what is the situation with Facebook and co.? If this is integrated into the social media strategy, a pool of possible colleges can grow and be used here as well.
There are phases in the institution of the internet in which 6 colourful letters just can’t be avoided. Last week was one of them. It started with the announcement that the data glasses Google Glass will be sent to developers within the month. Fittingly, CEO Sergey Brin let himself be seen bespectacled in the New … Continue reading "Google Mania – Glass, Virtual Keyboard and a Ring"
Remember going over to a friend’s for a lan? If you weren’t a kid in the 90s then probably not, but while copyright holders were busy making those “you wouldn’t steel a hand bag” warnings, the reality of how we entertain changed and they missed it. Apple did not. But because of access issues their … Continue reading "Entertainment commerce – missing the boat on streaming"
Microsoft’s vision of the future shows a typical evening in an American family and is almost creepily accurate: smartphones, smart TV, home automatization, biometrics, and Siri; even the Amazon Dash moment is there. It is kind of tragic how Microsoft managed to miss the boat anyway!
Typical Amazon: Although one never officially comments on hype topics and apparently doggedly stays on one’s own path, things are boiling under the surface. Trends are being ignored – just like you would never build a smartphone or master fashion – unless there is a really innovative approach. It seems that this has been found … Continue reading "“At least Amazon can’t do customer service” Wrong!"
One international B2B project we are particularly proud of is the development of a client platform for Grohe AG. The company is Europe’s largest and one of the world’s leading providers of sanitary fittings under one brand. Grohe have around 5,800 staff in more than 130 countries.
Intershop Communications AG was founded in Jena 1992. After eBay’s takeover of Magento, Intershop is the company’s second platform. eBay currently holds 26 percent of the company, 63 percent of shares are in free float. There is speculation that eBay wants to pull out of Intershop.