More and more people feel motivated to purchase sustainably. The modern consumer wants to do the right thing and buy conscientiously. The price pays less of a role than the circumstance of production, quality, image, origin, working conditions, fair-trade-, and organic labels. Some, like »Generation Y«, want to consume less over all. Those growing up in the shareconomy are interested in re-commerce, sharing, and conscientious consumerism.
The e-commerce branch encompasses all digital business traffic and is a branch for the future. Big players, such as Amazon, eBay or Alibaba are leading the way: if you want to sell products in the internet successfully, you need more than just a pretty online shop.
Progress is not stopping for B2B companies either, quite the opposite: the digital transformation is increasingly putting pressure on B2B companies to address the topic of e-commerce and online sales. In this context, e-commerce is not limited purely to sales, but also includes the customer journey, which begins with the marketing of a product and continues after the completion of a transaction.
dotSource is entering its tenth year and those who know us know that enough happens in one year to last for two. That is why it was high time for our first client day, and, without being wanting to be too smug, it went really well.
Together with our clients and speakers Dr. Lea Sonderegger (Swarovski), Oliver Arp (hagebau) and Jochen Krisch (excitingcommerce.de) – Martin Groß-Albenhausen sadly had to cancel at the last minute – we had an interesting, but relaxing day. Personally, I thought that the atmosphere was comparable to that of our always familial e-commerce breakfasts.
“Content is King” – this statement seems to be the standard wisdom for many companies, agencies, and freelancers. which means exactly…? Irrelevant. What is more important is that you can’t just leave it at “content is King”. Many authors feel they need to elaborate: “Content is King, but Distribution is Queen”. This is still ok. But whoever believes that ‘great’ metaphors are the end of the story is going to be bitterly disappointed.
Social CRM, personalisation, behavioural targeting, big data – it feels like not a week goes by, especially during the CeBIT, without a new buzz word on the topic of digitalisation. Every term focuses on a partial aspect. At the end of the day, the common denominator is that they all aim to address the customer more effectively and personally. The customer experience is the sum of all the buzz words.
The digitalisation of the purchasing process makes it possible to tailor all processes to the customer experience consistently. Data allows the customer journey to be represented digitally, measured across all channels, and analyzed. At least, it is technically possible; trouble free implementation is still a fantasy of the online marketer. However, the plethora of communication channels results in a faster customer connection than ever before. The decisive factor is whether or not a company does something with this, and how organisations react to customer requirements which have come to light.
Search engine Google has been copying Microsoft and Apple for the fast few days and has opened a shop-in-shop in Tottenham, London. But Google doesn’t use this game plan purely for the sale of Nexus smartphones or Chromebooks. However, it is not the off-line shop’s aim to save stationary trade.
Whether or not you believe the hockey stick scenario in e-commerce or prefer to hold with the statistics – one thing is it clear: things are just getting started, at least as far as the strategic development and innovation potential is concerned. E-Commerce is still a young branch and a relatively new business model. Its proportion of the entire B2C trade volume is only around 10 percent at the moment. If you apply the concept of critical mass, we are on the verge of a breakthrough now.
Creating and managing advertisements is one of the main tasks of every SEA manager. A good, creatively designed ad text raises the click rate and brings more visitors to a page or shop. Optimising advertisements is not just important purely from a traffic perspective. The quality factor is also influenced by a high click-through rate, which has a positive influence on the ad ranking and cost per click.
Addmittedly, with an “Apple introduces its new stuff” week, we had it easy with our search for a new netfind. That is the advantage when there is a product which is as polarised as a 10,000 US dollar smartwatch whose battery only lasts 18 hours. The new MacBook isn’t like by everyone either. Most of all, the lack of ports is the reason for the controversial debates: future or nonsense? An interview with an Apple designer explains why the new MacBook only has one port and a 480p camera.
And naturally the iWatch had its turn. The best Memes can be found here.
“Whinge wares” – the products right in front of the check-out at the supermarket where you always have to wait a few minutes. Even if you have managed to successfully avoid the lolly section, your ankle-biter will now sit up and take note. He or she will want, demand, a Snickers, Mars or Milky Way. Now Amazon and Google have realised that children react to such impulse products.
This is why giving companies some kind of orientation in the selection of a service providers for digital commerce projects is one of the most important tasks of the relevant associations. In order to raise the standard of their certificate, the BVDW extended their previous examination process this year. The three-stage procedure assesses work processes, customer satisfaction, as well as agency and project presentation.
The preface has already said it – the new certification process wasn’t a problem for us and we were once again awarded the quality seal >>Trusted Agency<< for full-service digital agencies!
In this way, the BVDW has again confirmed our comprehensive competencies along the digital value creation chain. We are able to support our customers holistically in their digital transformation – beyond eßcommerce as well, with topics like reorganisation and the introduction of e-commerce processes, SAP integration, shop management, and logistics.
So those who want to have digital commerce consultation all-in-one now where to find us.