There are signs of a storm at eBay. Ever since the announcement of the PayPal spin-off there have been rumors of defeat.
The e-commerce branch encompasses all digital business traffic and is a branch for the future. Big players, such as Amazon, eBay or Alibaba are leading the way: if you want to sell products in the internet successfully, you need more than just a pretty online shop.
Progress is not stopping for B2B companies either, quite the opposite: the digital transformation is increasingly putting pressure on B2B companies to address the topic of e-commerce and online sales. In this context, e-commerce is not limited purely to sales, but also includes the customer journey, which begins with the marketing of a product and continues after the completion of a transaction.
Determine the purchasing price yourself – every customer’s dream. With the model of dynamic pricing the purchaser comes one step closer to the realisation of this dream, at least partly. Providers, such as start-up Jet, promise price reductions of up to 15 percent, as long as a product is purchased in a participating shop close to the customer.
Google is used to making the rules, not just in online marketing. This was visible with Tesco – they just introduced a shopping app, supposed to allow customers to shop via Google Glass, which is now a product without any purpose because Google announced a stop to the sale of the data glasses that same week. The project “Glass” will continue and pass on to some departments, but no more details have made it to the public. There are even rumours that Google might have failed.
Folklore says that cats have nine lives. We also reinvent ourselves every year. However, we didn’t just use the e-commerce turbo year 2013 to storm ahead at full tilt. With more than 103 staff, by the middle of the year it was time to reorganise and take a look within before continuing with fresh new power. The results are visible, for instance, on our new homepage.
New projects and partnerships
monoqibusiness.com, oppose-fashion.com and yink.com were some of our clients in the B2B sector.
We also made an alliance with the real time personalisation experts from prudsys. The signs are clear on the topic of digital transformation.
“Digital is better”
The world is becoming digital – this is also the focus of one of our whitepapers from this year on the topic. We haven’t just shared our e-commerce expertise solely in (around 300) blog posts, we also published a total of seven whitepapers on e-commerce and online marketing topics. We released the annual Trend Book for the third time, which examines the most important trends in electronic trade und the title “Digital ist Besser” – the name is the program.
At home everythere
Our Handelskraft E-Commerce Breakfasts in 2014 once again led us to eight cities in Germany and one in Switzerland and brought together traders and manufacturers at one table. Our home game in Jena, Thuringia was a great success. Those who always wanted to know what happens at one of these breakfasts can get an idea from our video retrospective .
The K5 and the dmexco were further memorable highlights of the trade fair season 2014.
The world according to dotSource
The year began with some new comers. We were happy to greet four Online Marketing Experts, who round off our service portfolio in the areas of SEO, SEA, newsletter- and conversion optimisation. Our sometimes a little nerdy team, who have sometimes demanded we change the agency’s name out of a love of Mate , won all our hearts, and not only those of the new staff: 2014 saw ex-colleagues come back to us four times.
For the first time, since their proud opening three years ago, it is getting full in our agency’s offices, and there are rumors that plans are being made for new offices. This hasn’t stopped us from occasionally letting rip in our holy halls. Apart from the compulsory team event, there are monthly team parties, whose mottos range from the 1990s to Oktoberfest. The view of the fantastic Jener culture arena sweetens many a summer evening for us, when we round off the day with Travis, Flogging Molly and Bosse.
Off into our tenth year!
We’re just like the typical fourth grader who waits feverishly for the two-digit birthday and have a lot planned in the meantime. The mission for our tenth is year is still: Digital success right from the start. We are looking forward to getting started again together with our clients and partners
Our Handelskraft E-Commerce Frühstück once again led us to eight German cities and one in Switzerland, and brought manufacturers and traders together at one table. Our speakers included Alexander Graf, Jochen Krisch, Martin Groß-Albenhausen and and Roman Zenner, who led dicussions on the future of ditial trade with a total of over 100 guests from various branches.
2014 was a productive year for us. Apart from the annual Trend Book, a total of seven white papers on e-commerce and online marketing topics were published. They are all exclusively designed for manufacturers, shipping traders and publishers, and can be requested on our home page free of charge.
Digitalization is advancing at a rapid pace, but the societal and economic consequences have been difficult to determine so far. »”Digital Transformation: Challenges for Marketing, Sales, and IT”« introduces the most important topics currently discussed in B2B and B2C. (Available in English and German)
E-Commerce is still new territory in B2B. However, there is great potential for manufacturers and traders there. Companies, who are already building up their e-commerce competencies will benefit in the long term. In our white paper »”E-Commerce Potential in B2B”« we answer the question, what e-commerce can do for brand manufacturers and industry.
The updated white paper >»“Selecting E-Commerce Software: Providers and Technologies Compared”« offers a quick overview of the central decision making criteria for selecting a system. We also introduce the most important systems and providers in the mid and enterprise area.
Stay tuned for upcoming English translations of four whitepapers from our online marketing experts!
Our gut feeling has been telling us this for ages, now a test from Stella Service has proven it: click and collect doesn’t really save time when shopping. The channel hopping customer is just 96 seconds faster than the normal shopper. Although that is only an average; depending on the (more or less expert) implementation of the service, it can happened that a customer searching for the right counter may spend even longer a shop.
As multichannel, and so also the digitalisation of processes and channels, was discussed extensively for the first time, there was a lot of talk about the improved service associated with this leading to greater customer loyalty. However, just why exactly the customer is supposed to become more trusting is not clearly definable.
It is important to many customers that wares be available both on and off line. Mulichannel traders score especially with young and female customers. According to the ebay study on the future of trade >>Zukunft des Handels<<, 74 percent of users find it important to be able to shop off line, online and via mobile end devices. It is only unimportant for four percent.
In order to avoid potential customer uncertainty, there has to be the possibility to quickly make contact. Legally, every shop operator has to display their contact details on the masthead at least. So why not place a telephone number or email address prominently on the page for easier contact?