The e-commerce branch encompasses all digital business traffic and is a branch for the future. Big players, such as Amazon, eBay or Alibaba are leading the way: if you want to sell products in the internet successfully, you need more than just a pretty online shop.
Progress is not stopping for B2B companies either, quite the opposite: the digital transformation is increasingly putting pressure on B2B companies to address the topic of e-commerce and online sales. In this context, e-commerce is not limited purely to sales, but also includes the customer journey, which begins with the marketing of a product and continues after the completion of a transaction.
It is not only companies, such as Alternate, Razer or Samsung who now sponsor successful eSport teams. The internet platform for “grown-up stuff” YouPorn is getting on board the eSport scene and sponsoring a Spanish team. The rather abstruse ideas about possible payment of team YP and the (up)coming (get it?) puns are worth a net find post!
Thuringia (and especially Jena) doesn’t have to hide! That much was clear after the last Handelskraft e-commerce breakfast for 2014. Together with 15 local traders and manufacturers, we discussed the future of e-commerce with Jochen Krisch. We talked about more than just Amazon or even e-commerce in general.
After all, the challenges are growing well beyond the framework of e-commerce. All businesses have to address the topic of digitalen Transformation and the discussion has long included areas such as online marketing or data management. The cross-overs are increasing on the technical and strategic levels and the direction this journey could take is demonstrated by branch trail blazers, such as “About You.”
Who drives digital transformation in companies? This is the question we want to explore in a three part article series. European and Germany politics are one catalyst of digital transformation. Günther Oettinger certainly does not count as a digital native in the office of the EU commissioner, but the politician does have experience in dealing with corporations and knows how they work.
Google contracted the TNS Intratest with determining the behavior of users in the internet. More than 150,000 internet users where surveyed to this end. The study was published under the name “The consumers Barometer Survey 2014.” Topics covered included: mobile surfing behavior, how often videos were watched online or how users use multi-screens. But it is the data on the topic “The Smart Surfer” which is especially interesting.
The fact that Google and Amazon initially appear to run on two different business models can hardly be denied. However, these major corporations have been butting horns repeatedly recently. Not only Amazon is developing drones for same-day delivery, but Google is also doing research in that direction and has already tested their first prototype.
Coupon marketing generates new customers and activates existing ones. The deals.com Coupon Study 2014 shows how well-liked vouchers and coupons are among online shoppers. 50 percent of those surveyed have used a coupon two to five times so far this year.
The lucrative online couponing market
The deals.com Coupon Study 2014 delivers interesting figures on coupon users in 2013 and 2014. 47 percent of those surveyed say that they would shop in a new shop because of a coupon. 14 percent of those surveyed even shop in a shop only if they find or receive the right coupon beforehand. Coupons with a minimum order value seem to be especially fruitful: 46 percent of customers have spent more in order to reach a minimum order value of a coupon. Every fifth person says they spend more than planned, as they assumed that they then save (even)more money.
Up to now, social network Twitter has focused on an unfiltered news stream…but these times appear to be over. Similarly to Facebook, particularly relevant Tweets disturb the chronological order. Even Tweets by people you don’t follow will reportedly turn up in your stream in the future.
Electronic sport – e-sport – is a phenomenon, something incomprehensible for many people. The typical cliché: darkened back rooms, the only source of lights are the LED monitors, humming computers, a kettle and 5 minute tureen food at the ready, which is washed down by energy drinks. The marketing and e-commerce branches should say goodbye to these clichés as quickly as possible.
Cars are already driving-computers. But digital transformation will influence the pleasure of driving in the future even more strongly. There are already attempts to warn drivers with live traffic services and offer them alternative routes. Google has gone a step further with the self-driving car – a car which is steered by a computer.