The e-commerce branch encompasses all digital business traffic and is a branch for the future. Big players, such as Amazon, eBay or Alibaba are leading the way: if you want to sell products in the internet successfully, you need more than just a pretty online shop.
Progress is not stopping for B2B companies either, quite the opposite: the digital transformation is increasingly putting pressure on B2B companies to address the topic of e-commerce and online sales. In this context, e-commerce is not limited purely to sales, but also includes the customer journey, which begins with the marketing of a product and continues after the completion of a transaction.
The outcry was enormous: the »smartphone« bank N26 experienced a data breach and its employees had access to sensitive transaction data. There are many ways to prevent such breaches. Besides the structuring and classification of data, it is mainly about full control over data across all domains: multi-domain management. Workflows, for example, can help in this … Continue reading "Customer Data Management – How Do I Regain Control over My Customer Data? [5 Reading Tips]"
In the first part of our New Work trends for 2021, we mainly talked about hybrid workplaces and virtual corporate culture. Today, we take a look at new trends in change management, secure collaboration and innovation developments.
Without social media, branding and customer engagement no longer work. Messengers are the new customer hotlines, influencers the new superheroes and online tutorials the new cookbooks and guides. It remains to be seen how marketers will design the digital shopping experience without it being perceived as annoying advertising or being clicked away with an eye … Continue reading "Social Media Trends 2021: 10 Tips on How to Turn »Social« into Commerce [5 Reading Tips]"
It is time for another Tech-telmechtel interview on Handelskraft. Our guest today is Tino Machts, PIM/MDM team lead at dotSource. However, Tino does not just work with PIM and MDM systems: he has »pretty much done it all« in his five years of digital business at dotSource – and that is great because who would … Continue reading "Tech Talk Configures It Out: Tech-telmechtel with the Agnostic Approach [Interview]"
In 2020, the understanding of one’s own workplace has changed fundamentally and permanently. The Corona crisis has given rise to numerous new problems and has made flexible working a must all of a sudden. Especially maintaining and promoting productivity, efficiency and satisfaction among employees has proven to be a major challenge for almost every company. … Continue reading "New Work Trends 2021: How Your Organisation Can Achieve Modern Collaboration [5 Reading Tips] – Part 1"