The e-commerce branch encompasses all digital business traffic and is a branch for the future. Big players, such as Amazon, eBay or Alibaba are leading the way: if you want to sell products in the internet successfully, you need more than just a pretty online shop.
Progress is not stopping for B2B companies either, quite the opposite: the digital transformation is increasingly putting pressure on B2B companies to address the topic of e-commerce and online sales. In this context, e-commerce is not limited purely to sales, but also includes the customer journey, which begins with the marketing of a product and continues after the completion of a transaction.
Due to the current situation blah blah blah… Due to COVID-19 blah blah blah… 2020 was a year like no other blah blah blah… Yeah, we know. But 2020 also had its positives – for example our ever-popular Handelskraft Reading Tips. In today’s article, we have listed the five best reading tips of the year. … Continue reading "Handelskraft Reading Tips of the Year [5 Reading Tips]"
Yes, data scientist is an official professional title. Data science can be studied and, as today’s interview guest Christoph shows, it is certainly a wise choice to do so. After all, data scientist is not only the sexiest job of the 21st century according to Harvard Business Review, but also something that every company that … Continue reading "Tech Talk with a Data Scientist: Tech-telmechtel with BI [Interview]"
It is a dull late autumn afternoon in November. People working from home have already switched on their desk lamps. Today’s Tech-telmechtel interview guest is Christoph, digital consultant at dotSource. Together with his colleagues, he supports clients in the selection, implementation, use and further development of CRM solutions.