The e-commerce branch encompasses all digital business traffic and is a branch for the future. Big players, such as Amazon, eBay or Alibaba are leading the way: if you want to sell products in the internet successfully, you need more than just a pretty online shop.
Progress is not stopping for B2B companies either, quite the opposite: the digital transformation is increasingly putting pressure on B2B companies to address the topic of e-commerce and online sales. In this context, e-commerce is not limited purely to sales, but also includes the customer journey, which begins with the marketing of a product and continues after the completion of a transaction.
A modern, user-friendly customer experience should not be a question of industry, no matter whether it is ultimately about the purchase of a product, the potential creation of an offer or a business relationship in the making. Whether it is sales, service or purchasing: the different user groups in B2B wish for high-quality processed content.
We like to move it, move it …, we like to: move it. We move. Constantly. Forward. And Reel 2 Real’s unforgettable hit is also the right soundtrack for what we, our clients and our partners accomplish in digital business every day: we make sure that things move forward – forward towards digital thinking, data-driven … Continue reading "Migration with SAP: On-Premise vs Cloud [Part 1]"