CRM and Marketing Automation in Agricultural E-Commerce: myAGRAR Integrates Salesforce’s Customer Success Solutions to Obtain a 360-Degree View of the Customer [Success Story]

A small seed grows into two-metre-high sunflowers, thousands of seeds turn into many hectares of crops – and good service and intelligent marketing create a strong bond between customers and companies. This special connection is also important to myAGRAR: the online shop for farmers is operated by AgrarOnline GmbH, which has its headquarters in Ratzeburg, … Continue reading "CRM and Marketing Automation in Agricultural E-Commerce: myAGRAR Integrates Salesforce’s Customer Success Solutions to Obtain a 360-Degree View of the Customer [Success Story]"

Remote Warm-Ups Revisited: Boosting the Mood and Outcome of Your Next Online Meetings [5 Reading Tips]

»Can you see me?«, »Do we want to start?«, »I will share my screen, ok?« – this is more or less how most online meetings start. Technological hurdles – okay. Digital divide – that is fine, too. But starting an online meeting right away, just like that? There are better ways to get started. In today’s … Continue reading "Remote Warm-Ups Revisited: Boosting the Mood and Outcome of Your Next Online Meetings [5 Reading Tips]"

Live Stream Shopping: How Brands Can Replicate the Personal In-Store Experience Online, Inspire Customers and Boost Sales [5 Reading Tips]

Live stream shopping – the »new« big thing on various social media platforms. These days, it is becoming increasingly difficult to go to the fashion shop around the corner or to the local consumer electronics retailer. Nevertheless, customers do not want to miss out on the first-hand live experience. This is where live stream shopping … Continue reading "Live Stream Shopping: How Brands Can Replicate the Personal In-Store Experience Online, Inspire Customers and Boost Sales [5 Reading Tips]"

Consent Management in E-Commerce: BADER Creates Customer Trust Through Data Transparency [Success Story]

The GDPR legally obliges operators of digital platforms to clearly inform users about the storage and use of personal data. In May 2020, a ruling by the German Federal Court of Justice added an additional article to the regulation, stating that users must not only be informed about the use of personal data, but must … Continue reading "Consent Management in E-Commerce: BADER Creates Customer Trust Through Data Transparency [Success Story]"

Changing CMS: Complex, But Important. What Do You Need to Consider? [5 Reading Tips]

Today, it is no longer enough to simply present products and sell them. Instead, customers expect interesting, high-quality content. Content management systems (CMS) can help with this. They are useful tools to easily and consistently create and manage content (texts, images, videos) for shop pages, social media channels or blogs. These systems can be used … Continue reading "Changing CMS: Complex, But Important. What Do You Need to Consider? [5 Reading Tips]"

Core Web Vitals: What the New Google Metrics Mean for Your SEO Strategy [5 Reading Tips]

Google. The most popular search engine is constantly trying to improve its search results for users, for example with regular Google updates. It wants Internet users to be able to get information quickly and to have an overall positive experience on websites. That is why Google supports admins and content creators in improving their websites. … Continue reading "Core Web Vitals: What the New Google Metrics Mean for Your SEO Strategy [5 Reading Tips]"

E-Commerce Know-How to Go. Five Examples, One Message: Succeeding with the Right System & Digitalisation Partner [Best Practice]

The doorbell is ringing. The heart is pounding. The parcel service driver is sweating. The customer is shouting with joy. It is the penultimate scene of an everyday spectacle: we have ordered something online. After the delivery time has been kept as short as possible, we now want the product to bring us joy for … Continue reading "E-Commerce Know-How to Go. Five Examples, One Message: Succeeding with the Right System & Digitalisation Partner [Best Practice]"

CDP of the Future – Achieving a 360-Degree View of the Customer with Tealium? [5 Reading Tips]

With Tealium’s customer data platform (CDP)/customer data hub (CDH), there is now a tool that makes it possible to get a 360-degree view of the customer, both online and offline. The customer data platform bridges the gap between the online world, corporate data and a variety of marketing tools. With Tealium CDP, data scientists get … Continue reading "CDP of the Future – Achieving a 360-Degree View of the Customer with Tealium? [5 Reading Tips]"

Design Trends 2021: From Minimalistic UI to VUI – How to Reach Website Visitors in No Time [5 Reading Tips]

UX design (also known as UI design) is changing every day because new trends are emerging all the time, which – if implemented correctly – ensure better user experiences and encourage customers to make more purchases. Using trends correctly can be crucial to success. Depending on the industry and target group, they can, for example, … Continue reading "Design Trends 2021: From Minimalistic UI to VUI – How to Reach Website Visitors in No Time [5 Reading Tips]"