E-Commerce (General)

The e-commerce branch encompasses all digital business traffic and is a branch for the future. Big players, such as Amazon, eBay or Alibaba are leading the way: if you want to sell products in the internet successfully, you need more than just a pretty online shop.
Progress is not stopping for B2B companies either, quite the opposite: the digital transformation is increasingly putting pressure on B2B companies to address the topic of e-commerce and online sales. In this context, e-commerce is not limited purely to sales, but also includes the customer journey, which begins with the marketing of a product and continues after the completion of a transaction.

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TikTok: How videos and influencers are engaging Gen Z [5 Reading Tips]

teeneger, video, social media, content
Source: pixabay

The following isn’t a secret: Users are spending more and more time online and increasingly consuming more video content. There’s a lot to choose from. From elaborately produced series on video streaming services such as Netflix to everyday videos from private individuals. You can find clips on video platforms like YouTube, Facebook, and Instagram in different formats

Videos are equally self-explanatory, entertaining, and informative. Pictures can paint a thousand words, and with video, the amount of words is exponentially more. No wonder that videos are the alpha and omega in social media and content marketing and that video platforms are constantly developing more features for them.

New platforms such as TikTok are also being created to better meet the needs of a certain group of users. Teens are excited. But do you know what this is about and how you can use this video-based app for yourself? We’ve got answers!

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(5 vote(s), average: 5.00 out of 5)
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New white paper: »Customer Engagement Digital: Experience Platforms Compared«

Source: dotSource

Nowadays anyone can connect to anything and everyone through the Internet and exchange with different technology. Technological efficiency is often the key to success in these connections between people, but also between people and product or people and services.

82 per cent of marketers believe that they know how their clients want to interact with their business. The problem: Almost a quarter of all clients disagree with this statement.

In times when purchasing and sourcing have become commonplace across all touchpoints, it poses a major challenge for brands to provide their customers with meaningful information across all channels along the entire customer journey as well beyond to accompany. The tricky thing to remember: Customer engagement. But how can we create the most consistent, contextual and relevant customer experiences possible?

This is precisely where digital experience platforms come into play. Success stories such as Facebook, Spotify, or Zalando show that digital platforms are a meeting place between all stakeholders (customers, partners, employees) to generate exponential growth and high value.

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(7 vote(s), average: 5.00 out of 5)
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Audio content marketing: These trends are shaping the future [5 reading tips]

audio, content, trends
Source: pixabay

Digitisation is changing the way we listen to music. Streaming services such as Spotify, Pandora, and Amazon Music  now 255 million users in 2018 with intelligent and personalised premium subscriptions, and thus revived the supposedly dying record industry again. However, strong competition forces everyone to reinvent, test, learn, and innovate from trends.

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(8 vote(s), average: 5.00 out of 5)
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What rules should economists, researchers, politicians, and society follow for embracing AI?

referee
Source: pixabay

Artificial intelligence will fundamentally change our current way of life. Technical progress hasn’t just excited many, but also frightened many. What will our economy and social coexistence look like in the coming years?

Experts around the world are addressing this issue, but it’s hard to pin down a precise forecast.
So that we don’t get lost on the way to the future, the German Federal Association of Digital Economics (BVDW) has developed a navigator with eight guidelines.

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(9 vote(s), average: 5.00 out of 5)
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Online payment methods – Trends and challenges [5 reading tips]

payments methoden herausforderungen
Source: iStock

Digitisation is changing even most mundane things, like paying for things. Cash is almost a relic, while digital payments are multiplying and spreading. At the top is PayPal. Ever since the launch of Google Pay and Apple Pay in Germany, the enthusiasm for mobile payments is continuing to increase as the smartphone becomes the wallet of the future.

There’s no doubt that the way we’re paying for things is changing. Retailers have to act on this, especially if the complexity increases and the requirements as well. What should retailers, manufacturers, and brands in the DACH region pay attention to in order to best meet customer requirements and what does the future look like for payments?

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(9 vote(s), average: 5.00 out of 5)
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Designing emotional customer relations in the digital era

analogue Kundenbeziehung digital gestalten Handshake via Laptop Screen
Source: pixabay

Digitisation is all-encompassing — the more digital the business and the business processes, the better. Because the more automated processes taking place, the more time is left for the important things. At the top of this ranking of important things are, from a business point of view, the successful design of digital customer relations, the motivation not only to say customers are the focus but to make it a reality. This was also clearly noticeable at the Internet World Expo 2019 and at the 9thINTERNET WORLD BUSINESS Shop Awards on the eve of the event.

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Digital Experience Platforms – Comparing Salesforce, SAP, IBM, and Adobe

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Source: iStock

Businesses rely on digital experience platforms (DXP) for their digital business models. And more than ever before. The art of using a DXP is bringing together (in real time) all the data from different technologies in one place and making it usable.

This interaction creates unique and seamless customer experiences. Digital platforms are a virtual interface between companies and customers, but also partners and their own employees. But how does this interplay work concretely, and, above all, how can companies build their own DXP step by step to strengthen their customer engagement?

Major software providers have recognised the potential of DXPs several years ago. They’re constantly expanding their portfolio and the selection of providers is correspondingly large. Making a decision is pretty challenging. For this reason, we’re taking a closer look at the largest DXP providers today.

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(11 vote(s), average: 5.00 out of 5)
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How content creators and designers benefit from AI [5 reading tips]

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Source: pexels.com

Artificial intelligence is booming. More and more companies are looking for ways to benefit from it. Research and development are starting bring out their first working prototypes. Nvidia, known for their graphics focused hardware showed off what they’ve been up to. Content creators and designers are directly affected.

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(14 vote(s), average: 5.00 out of 5)
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New white paper: Selecting Marketing Automation Systems

Source: dotSource

Digitisation is now growing in Europe in sales and marketing departments. Marketing automation is getting said more and more often, but not many people know what that actually means.

Consumers have a strong buying power thanks to new technology, social media, and evaluation platforms. They’re more informed than ever before. Users’ expectations are increasing. They want an individual shopping experience, adapted to their interests. Marketing automation systems help marketing and sales automate processes to more effectively address potential and existing customers across all channels. It combines functions such as lead management, web tracking, campaign management, and workflows in a comprehensive software, and can be connected to existing systems such as a CRM or shop system.

In our new white paper, “Selecting Marketing Automation Software” we provide an overview of the basic characteristics of marketing automation, a guide to system evaluation, and a detailed overview of system vendors on the market. Entry-level solutions such as Hubspot, medium-sized solutions such as Evalanche, and enterprise systems such as Salesforce, Adobe and SAP Hybris are shown.

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(13 vote(s), average: 5.00 out of 5)
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WÜRTH receives the 2019 Shop Award

Würth Siegerfoto Shop Award 2019
Source: Daniel Ingold

Skilled craftsmanship and digitisation. If you don’t think one can benefit from another, the results of the 2019 Shop Áwards should be the final nail in the coffin to put that reasoning to bed. After all, whoever succeeds in transferring classic retail virtues from analogue to digital, and with great success, rightly deserves the coveted award: Online shop of the year. That’s what our client WÜRTH was told they had when they were in Munich and took first place in the category: 2019 Best B2B Shop.

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(13 vote(s), average: 5.00 out of 5)
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