Digital Leadership: What Skills Managers Need to Have [5 Reading Tips]

It is nothing new that companies have to digitalise their processes in order to remain successful. However, they still neglect the fact that the implementation of innovative projects requires comprehensive changes in the entire organisation. An essential component is the availability of digital leadership skills.

Polywork: What the Newcomer Network Has to Offer for Users and Companies [5 Reading Tips]

It is nothing new that social networks are constantly trying to outdo each other with new trends and features. The business network LinkedIn is also increasingly relying on updates to win over users. The newcomer platform Polywork takes a completely new approach to networking in a professional context. Unlike LinkedIn and XING, the network breaks … Continue reading "Polywork: What the Newcomer Network Has to Offer for Users and Companies [5 Reading Tips]"

DIY Industry: Why DIY Stores Should Expand Their Digital Sales Channels [5 Reading Tips]

Products from DIY stores pose two challenges to mail order companies: customers usually need comprehensive advice – or the products are simply too bulky for conventional shipping. It is not without reason that many DIY stores still point to in-store pickup on their online platforms. However, this is not the case with the start-up ManoMano, … Continue reading "DIY Industry: Why DIY Stores Should Expand Their Digital Sales Channels [5 Reading Tips]"

MuleSoft Accelerator for Retail: 360-Degree View of the Customer Made Easy [5 Reading Tips]

Customer demands are constantly increasing – and rightly so to a certain extent: with the large amount of information customers have to disclose about themselves, it is understandable that they are no longer satisfied with cookie-cutter campaigns. This is precisely why it is so important to make sensible use of customer data in order to … Continue reading "MuleSoft Accelerator for Retail: 360-Degree View of the Customer Made Easy [5 Reading Tips]"

Web Design Trends: Which Trends Really Support a User-Centric Website? [5 Reading Tips]

No matter what industry, no matter what channel: it is always the same with trends. Some people find them cool right away, while others think they are absolutely ridiculous. Some trends are here to stay and others are quickly forgotten or at least pushed aside. Regardless of whether trends appear in our private lives or … Continue reading "Web Design Trends: Which Trends Really Support a User-Centric Website? [5 Reading Tips]"

Connected Shopping: How to Combine Online and Offline Shopping [5 Reading Tips]

The advantages and disadvantages of online and offline shopping can be discussed long and hard. During the lockdown, people had no alternative but to browse online shops. Now, many consumers are trying to shop primarily in local stores to support them. However, for customers to remain enthusiastic in the long term, stores need to get … Continue reading "Connected Shopping: How to Combine Online and Offline Shopping [5 Reading Tips]"

Hybrid Office: How Colleagues Stay in Touch Despite Physical Separation [5 Reading Tips]

If you ask colleagues for their opinion on working from home, there is certainly no consensus. While some people take full advantage of their new-found freedoms, such as sitting in meetings in sweatpants and cranking up their favourite music, others miss the everyday office gossip and are annoyed by parcel deliverers, network problems and noisy … Continue reading "Hybrid Office: How Colleagues Stay in Touch Despite Physical Separation [5 Reading Tips]"

System Integration for Medium-Sized Companies: Advantages of the Magic xpi Integration Platform [5 Reading Tips]

Due to the COVID-19 pandemic, medium-sized companies have encountered quite a lot of problems. Using a mix of different software solutions to digitise marketing, sales, services and internal business processes is almost standard these days. However, when data exchange becomes inefficient and data gaps occur, system integration is the only solution. Various systems must interact … Continue reading "System Integration for Medium-Sized Companies: Advantages of the Magic xpi Integration Platform [5 Reading Tips]"