If a marketing campaign generates a lot of attention, potential customers will visit the online shop sooner or later. Many online shops are almost perfect, but others have not yet mastered the art of selling their products online: wrong categorisation, poor usability or missing payment options. There are pitfalls everywhere. That is why we at Handelskraft thoroughly check shops from all industries.
E-commerce just keeps growing – not only in Germany: even in our neighbouring countries, the shopping mania via desktop and smartphones only knows one direction – upwards. A good reason to take a closer look at a neighbour who is particularly interesting for German retailers.
Skilled craftsmanship and digitisation. If you don’t think one can benefit from another, the results of the 2019 Shop Áwards should be the final nail in the coffin to put that reasoning to bed. After all, whoever succeeds in transferring classic retail virtues from analogue to digital, and with great success, rightly deserves the coveted … Continue reading "WÜRTH receives the 2019 Shop Award"