Mobile commerce is the purchase of products via mobile devices such as smartphones or tablets. Whether responsive design or native app: an online shop adapted to small displays is a prerequisite for success in mobile commerce. Cross-platform shops are also characterised by simplified use. QR codes, beacons and NFC (near field communication) complete the change in user access to online business. In mobile commerce, however, it is also important to pay attention to the target group, which can differ from that of traditional online shops. The smartphone is increasingly becoming the interface between e-commerce and brick-and-mortar business.
E-commerce just keeps growing – not only in Germany: even in our neighbouring countries, the shopping mania via desktop and smartphones only knows one direction – upwards. A good reason to take a closer look at a neighbour who is particularly interesting for German retailers.
2019 means it’s Alibaba’s 20th birthday! In China, the Alibaba Group is already the largest e-commerce company, but the company continues to grow in the west. From a small, quick deals marketplace to multinational Internet giant that pleases its customers.