Handelskraft Trend Book 2021 – The Manifesto for Digital Freedom Out Now!

Today is the day we celebrate digital freedom. The brand new Handelskraft Trend Book 2021 »Digital Freedom« is now available for free download – exclusively for retailers, manufacturers and publishers. Do you want to know what it is all about and how you can benefit from it? This article tells you everything you need to … Continue reading "Handelskraft Trend Book 2021 – The Manifesto for Digital Freedom Out Now!"

Digital Business Compass: Handelskraft 2020 »Digital Intellect« Now Available for Download!

Trends are no longer what they once were. There is no »For real?«, no wow effect, no shock. A solution, a service or a mindset does not necessarily have to be something completely new in order to have the potential to become a trend. Just take a look at long-time favourites: personalisation, big data (the … Continue reading "Digital Business Compass: Handelskraft 2020 »Digital Intellect« Now Available for Download!"

Field Service Management Solutions Ensure Increased Productivity and Improved Customer Satisfaction [5 Reading Tips]

Everyone has probably been in the situation of having to call a technician to investigate and solve a problem at home, at work or at the factory. Sometimes, it is a quick, smooth process that satisfies the customer. Other scenarios, however, can be frustrating, time-consuming and error-prone. In an increasingly customer-centric world where customer experience … Continue reading "Field Service Management Solutions Ensure Increased Productivity and Improved Customer Satisfaction [5 Reading Tips]"

Conversion Rate Optimisation: How Do I Generate More Traffic And Higher Revenue?

Anyone attempting online retail will realise the following. Success doesn’t just happen without any input. And even those who have been successful in e-commerce for a few years should ask themselves a question again and again: How can what I offer be even better? This question often carries others with it. What ensures that visitors … Continue reading "Conversion Rate Optimisation: How Do I Generate More Traffic And Higher Revenue?"

20 Years Of Alibaba: Developing an Internet Empire

2019 means it’s Alibaba’s 20th birthday! In China, the Alibaba Group is already the largest e-commerce company, but the company continues to grow in the west. From a small, quick deals marketplace to multinational Internet giant that pleases its customers.

Digital Solutions For Preventing Food Waste: Smartphones Telling Us What To Eat

Apples and pears falling from trees, grapes hanging from vines, and here in the office, home-grown zucchini are given away in all sizes, because colleagues with their own garden aren’t able to eat everything on their own. Nature itself might be wasteful, but the food industry and humankind are even worse. One in eight items … Continue reading "Digital Solutions For Preventing Food Waste: Smartphones Telling Us What To Eat"