Live Stream Shopping: How Brands Can Replicate the Personal In-Store Experience Online, Inspire Customers and Boost Sales [5 Reading Tips]

Live stream shopping – the »new« big thing on various social media platforms. These days, it is becoming increasingly difficult to go to the fashion shop around the corner or to the local consumer electronics retailer. Nevertheless, customers do not want to miss out on the first-hand live experience. This is where live stream shopping … Continue reading "Live Stream Shopping: How Brands Can Replicate the Personal In-Store Experience Online, Inspire Customers and Boost Sales [5 Reading Tips]"

Social Media Trends 2021: 10 Tips on How to Turn »Social« into Commerce [5 Reading Tips]

Without social media, branding and customer engagement no longer work. Messengers are the new customer hotlines, influencers the new superheroes and online tutorials the new cookbooks and guides. It remains to be seen how marketers will design the digital shopping experience without it being perceived as annoying advertising or being clicked away with an eye … Continue reading "Social Media Trends 2021: 10 Tips on How to Turn »Social« into Commerce [5 Reading Tips]"

Digital Business Compass: Handelskraft 2020 »Digital Intellect« Now Available for Download!

Trends are no longer what they once were. There is no »For real?«, no wow effect, no shock. A solution, a service or a mindset does not necessarily have to be something completely new in order to have the potential to become a trend. Just take a look at long-time favourites: personalisation, big data (the … Continue reading "Digital Business Compass: Handelskraft 2020 »Digital Intellect« Now Available for Download!"