Live & Club Shopping
Live was once one of the big trends in e-commerce. The online shop Preisbock, for example, followed the live shopping concept. Live shopping means that a product is offered at a low price for a short period of time. The goal is to achieve the highest possible number of spontaneous purchases through time-limited offers. Club shopping, by contrast, is only aimed at a closed circle of customers. This means that the offers within a club are exclusive and not available to everyone. Even today, there are still highly profitable and attractive online shops that embrace the club shopping model.