Handelskraft Trend Book 2021 – The Manifesto for Digital Freedom Out Now!

Today is the day we celebrate digital freedom. The brand new Handelskraft Trend Book 2021 »Digital Freedom« is now available for free download – exclusively for retailers, manufacturers and publishers. Do you want to know what it is all about and how you can benefit from it? This article tells you everything you need to … Continue reading "Handelskraft Trend Book 2021 – The Manifesto for Digital Freedom Out Now!"

Content Commerce for hagebau: How to Develop an Innovative Delivery Network with a Headless CMS and Product Data Cloud [Success Story]

Everyone is talking about the Corona crisis, about falling revenues and threatened livelihoods. However, if there is one industry that is not suffering but rather booming at the moment, it is the construction industry – from DIY stores to large construction companies. In the first half of 2020, the industry’s turnover increased by almost five … Continue reading "Content Commerce for hagebau: How to Develop an Innovative Delivery Network with a Headless CMS and Product Data Cloud [Success Story]"

Digital Business Compass: Handelskraft 2020 »Digital Intellect« Now Available for Download!

Trends are no longer what they once were. There is no »For real?«, no wow effect, no shock. A solution, a service or a mindset does not necessarily have to be something completely new in order to have the potential to become a trend. Just take a look at long-time favourites: personalisation, big data (the … Continue reading "Digital Business Compass: Handelskraft 2020 »Digital Intellect« Now Available for Download!"

Corona-Warn-App – What It Can Do and How It Works [5 Reading Tips]

Last week, the long-awaited and hotly debated Corona-Warn-App was launched in the app stores in Germany. Developers and innovators from all over Germany have worked on the app – on a voluntary basis so to speak. In this week’s reading tips, we will show you how the Corona-Warn-App works and what makes it so special.

Gazing into the Post-Pandemic Crystal Ball: What’s the »New Normal« in Work & Business? [5 Reading Tips]

It is already clear now that there will be changes and innovations in everyday working life in the future. Flexible working hours, working from home and switching to digital business models are options that many companies had already integrated into their business before COVID-19. However, these innovations will be less of an option and more … Continue reading "Gazing into the Post-Pandemic Crystal Ball: What’s the »New Normal« in Work & Business? [5 Reading Tips]"

Digital Marketing for Würth MODYF: Increased Brand Visibility for the Manufacturer of High-Quality Workwear [Success Story]

Labour Day – in Germany, it has been a public holiday since the Weimar Republic, in other words for one hundred and one years. We live in a time where the working world is rapidly changing and the daily work of bricklayers and painters is being digitised. Nevertheless, there are still many important jobs where … Continue reading "Digital Marketing for Würth MODYF: Increased Brand Visibility for the Manufacturer of High-Quality Workwear [Success Story]"