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It all started in 1993 with Miles & More, which is now the largest frequent flyer and rewards programme in Europe. Almost 30 years later, there is a large number of such bonus programmes, which are designed to turn customers into repeat buyers by offering something extra. How does this work? How do loyalty programmes … Continue reading "Customer Retention Through Loyalty Programmes: Gaining Valuable Data and Loyal Customers with VIP Clubs and Self-Optimisation Platforms [5 Reading Tips]"
It is no secret that digital business is crucial these days. There is no way around it: every company needs to get involved – and the time is now. Acting now is important to drive your business forward. Take a look at real-life, practical examples: success stories that are blueprints for making your processes more … Continue reading "PIM in a Nutshell: Three Industries, One Goal. Digital Success Thanks to Appropriate System Selection & Implementation [Best Practice]"
Weiherhammer is located in the Upper Palatinate region. There, an ironworks was founded – as was the case in many places at the beginning of the 18th century. This ironworks has grown into a globally operating company: BHS Corrugated Maschinen- und Anlagenbau GmbH. It maintains a wide range of products and services, encompassing development and … Continue reading "Cloud Platform Integration with SAP CPI: BHS Corrugated Continues on Its Road to Success Thanks to Modern Interface Management [Success Story]"
Wool, silk, linen – at hessnatur, these fibres are used for clothing which is not only stylish, but also sustainable and fairly produced. The German slow fashion pioneer is one of the market leaders for natural textiles that meet the highest standards – and has been in this position for 45 years. The company was … Continue reading "Migration from Hybris to SAP Commerce: The Natural Fashion Retailer hessnatur Makes a Big Upgrade Leap and Expands Its E-Commerce Presence to Be Fit for the Future [Success Story]"
It is time for another Tech-telmechtel interview on Handelskraft. Our guest today is Tino Machts, PIM/MDM team lead at dotSource. However, Tino does not just work with PIM and MDM systems: he has »pretty much done it all« in his five years of digital business at dotSource – and that is great because who would … Continue reading "Tech Talk Configures It Out: Tech-telmechtel with the Agnostic Approach [Interview]"
Many new ideas and concepts benefitted shops last year – despite or maybe even because of COVID-19. They show how important shops will continue to be in cities, but also that their role is changing. Established retail virtues such as environmental compatibility, good service or straightforward shopping processes are being taken up and developed further. … Continue reading "Future Retail Trends 2021: Best Practices and Tips for Successful Retail [5 Reading Tips]"
Electricity is not only generated; it is also traded before it can be supplied to consumers. European Energy Exchange (EEX) is a leading energy exchange with headquarters in Leipzig. It is part of EEX Group, which has 17 offices worldwide and belongs to Deutsche Börse Group. The »InsightCommodity« platform, in turn, is an EEX service … Continue reading "Perfect Match: InsightCommodity Provides Data Services with Innovative Magento 2 Platform and Fresh Brand Design [Success Story]"
Welcome back to our Tech-telmechtel interview series on Handelskraft. Today’s interview guest is Erik Dommrich, cloud services team lead at dotSource, sports fan and amateur science fiction writer. Erik has been a member of the dotSource family for eleven years and makes sure that not only our clients, but also their customers are well looked … Continue reading "Tech Talk with a System Architect: Tech-telmechtel with Cloud Services [Interview]"
»When I grow up, I want to be a storyteller«. Who, if not Sven, tells the coolest stories and manages to explain even the most abstract topics and the most challenging projects in such a way that everyone not only understands them, but also absolutely loves them? And guess what: today, he’s our interview guest. … Continue reading "Tech Talk, Low Code & Agricultural E-Commerce: Tech-telmechtel with Salesforce B2B Commerce Cloud [Interview]"
»Brutto«, the German word for gross (e.g. gross income), is Italian and means »brutal, ugly, mean«. Since the Renaissance, this word has been used in economic contexts to refer to a sum without deductions, for example the monthly salary before taxes and insurance are deducted. »Netto«, the German word for net (e.g. net profit), is … Continue reading "Increased Reach, Active Tracking: Netto eStores Uses SEO and Web Analytics to Reach the Next Goal on Its Digital Roadmap [Success Story]"