Social networks are changing the way we communicate. The social web offers new, interactive channels to reach customers directly. Companies that want to be noticed these days have profiles on networks such as Facebook, Twitter, YouTube or Pinterest. Every industry has different options for getting noticed on the social web. On Pinterest, it is easier to promote fashion products, while YouTube can also be used to present services. The right channel and a good posting frequency lead to increased reach.
WhatsApp Business now has more than 50 million active users per month worldwide. The business version of the messaging service is used by more and more small companies to communicate with customers. But that’s not all! Recently, the Facebook subsidiary has also announced new features for WhatsApp Business. Is this the return of messenger marketing?
Effectively dealing with the pandemic and mitigating the adverse effects of the economic shutdown is quite a challenge for leading companies: they have to cope with high financial losses while providing support for others. The last few months have shown how leading companies successfully and sometimes less successfully face up to their social responsibility, how … Continue reading "Crisis Management: Do’s & Don’ts for Good Publicity [5 Reading Tips]"
For years, artificial intelligence has been increasingly influencing our everyday life, but also the economy, politics and science – as chatbots in customer service, GPS assistants or characters in video games. AI can be used in many different ways and offers us new innovative solutions to problems in the most diverse areas. However, deepfakes show … Continue reading "Deepfakes – AI Simulates Real People [5 Reading Tips]"
In our digital life, we are almost always surrounded by them. From mobile alarm clocks to payment apps and instant messengers to online shopping – microinteractions are used to improve our user experience. But what exactly are these small interactions between humankind and machines? And how are they used effectively?