Polywork: What the Newcomer Network Has to Offer for Users and Companies [5 Reading Tips]

It is nothing new that social networks are constantly trying to outdo each other with new trends and features. The business network LinkedIn is also increasingly relying on updates to win over users. The newcomer platform Polywork takes a completely new approach to networking in a professional context. Unlike LinkedIn and XING, the network breaks … Continue reading "Polywork: What the Newcomer Network Has to Offer for Users and Companies [5 Reading Tips]"

Handelskraft Trend Book 2021 – The Manifesto for Digital Freedom Out Now!

Today is the day we celebrate digital freedom. The brand new Handelskraft Trend Book 2021 »Digital Freedom« is now available for free download – exclusively for retailers, manufacturers and publishers. Do you want to know what it is all about and how you can benefit from it? This article tells you everything you need to … Continue reading "Handelskraft Trend Book 2021 – The Manifesto for Digital Freedom Out Now!"

TikTok Overtakes Instagram: Get Ready for the Mobile Shopping Generation [5 Reading Tips]

It was bound to happen. We all knew that the day was not too far away, but now the time has come. The Chinese short video app, the super social media portal, the digital teen dance video among social networks has made it: TikTok overtakes Instagram, the number one social media platform. But in which … Continue reading "TikTok Overtakes Instagram: Get Ready for the Mobile Shopping Generation [5 Reading Tips]"

Stories Now Also on LinkedIn – What They Can Do and How to Use Them for Your Business [5 Reading Tips]

LinkedIn Stories are now available in Germany and worldwide and can make professional communication on LinkedIn more interesting in the future. The exchange with other users from the same and related industries is exactly what LinkedIn is all about. Unlike on other social networks, professional and business issues remain at the forefront – despite the … Continue reading "Stories Now Also on LinkedIn – What They Can Do and How to Use Them for Your Business [5 Reading Tips]"

WhatsApp Business: What Do the New Features Have to Offer? [5 Reading Tips]

WhatsApp Business now has more than 50 million active users per month worldwide. The business version of the messaging service is used by more and more small companies to communicate with customers. But that’s not all! Recently, the Facebook subsidiary has also announced new features for WhatsApp Business. Is this the return of messenger marketing?

Crisis Management: Do’s & Don’ts for Good Publicity [5 Reading Tips]

Effectively dealing with the pandemic and mitigating the adverse effects of the economic shutdown is quite a challenge for leading companies: they have to cope with high financial losses while providing support for others. The last few months have shown how leading companies successfully and sometimes less successfully face up to their social responsibility, how … Continue reading "Crisis Management: Do’s & Don’ts for Good Publicity [5 Reading Tips]"

Microinteractions – Small Silver Bullets for User Experience [5 Reading Tips]

In our digital life, we are almost always surrounded by them. From mobile alarm clocks to payment apps and instant messengers to online shopping – microinteractions are used to improve our user experience. But what exactly are these small interactions between humankind and machines? And how are they used effectively?

Experiential Marketing: Experience the Brand Up Close! [5 Reading Tips]

Consumers still want to go shopping, see products with their own eyes, touch them and interact directly with brands. Offline is far from being dead, it is currently experiencing a boom instead – whether it is pop-up stores, events or eventful product demos. Digital brands are positioning themselves quite quickly and vehemently in the physical … Continue reading "Experiential Marketing: Experience the Brand Up Close! [5 Reading Tips]"