Social networks are changing the way we communicate. The social web offers new, interactive channels to reach customers directly. Companies that want to be noticed these days have profiles on networks such as Facebook, Twitter, YouTube or Pinterest. Every industry has different options for getting noticed on the social web. On Pinterest, it is easier to promote fashion products, while YouTube can also be used to present services. The right channel and a good posting frequency lead to increased reach.
WhatsApp Business now has more than 50 million active users per month worldwide. The business version of the messaging service is used by more and more small companies to communicate with customers. But that’s not all! Recently, the Facebook subsidiary has also announced new features for WhatsApp Business. Is this the return of messenger marketing?
Microbrands have been producing more and more B2C brands for years. They are incessantly taking market share from traditional companies, putting some of them in distress. But what do these small companies have that the big players don’t? And what can market leaders still learn from small companies?
Moments of inspiration strike outside online shops, which is what distributed commerce takes advantage of. From Instagram to Facebook and Snapchat to TikTok, users on the platforms are reluctant to leave what they were doing just to buy something. So how can companies get on the feeds of hundreds, thousands, or even millions and get … Continue reading "Distributed commerce: Shop anywhere with fewer clicks"